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Deep Instinct Prevention Platform vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deep Instinct Prevention Pl...
Ranking in Endpoint Protection Platform (EPP)
40th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Anti-Malware Tools (17th)
Norton Small Business
Ranking in Endpoint Protection Platform (EPP)
16th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
11
Ranking in other categories
Cloud Backup (12th), SSL VPN (6th)
 

Mindshare comparison

As of June 2025, in the Endpoint Protection Platform (EPP) category, the mindshare of Deep Instinct Prevention Platform is 0.7%, down from 0.8% compared to the previous year. The mindshare of Norton Small Business is 2.3%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Endpoint Protection Platform (EPP)
 

Featured Reviews

Elena Yau - PeerSpot reviewer
Prevention, in advance, saves us remediation time
We have a PHI (protected health information) committee, and some of the things that we review on a weekly basis are incidents. For example, if there was malware or adware or some kind of phishing attempt, or even ransomware, we would have to investigate and see if there was any PHI impact. We've seen small things because some kind of adware made its way through the browser from some malicious link, and it's really hard to prevent those. We're putting more levels of filtering around that. There are some product development ideas that we have been working on alongside the DI team, and they've been super helpful. There are definitely a lot more little areas of improvement for the interface. Also, we have talked with the DI team about adding the forensic piece, which is what we do a lot. That would be added value and they've just recently provided more individuals to think about the roadmap. That's part of their strategy and one of the good features that they want to bring on. Hopefully, they can bring that to fruition and that will ease our workflow a little bit more. The additional predictive and prevention capabilities in the 3.0 version, that don't require special rules and configuration, help our organization. The only caveat is that when things get done automatically, I would appreciate more logging of what's happening in the background, if it is doing some kind of intervention. If we need to do some forensics, we should be able to backtrack from the log that gets uploaded to our cloud instance and see, forensically, what the root cause was. We should be able to see what instigated that trigger by DI and what exactly was done. That's a missing piece. It does a good job of preventing, but then we don't know what were the symptoms of the prevention. Let's say that there was like a PowerShell block. We'll see an indicator on the dashboard and we'll look at the logs and investigate. Sometimes we find that the logs that are captured locally on the endpoint itself are not very thorough. We were coached through our training with DI that, when troubleshooting, the DI team would always ask for the logs from the endpoint. We know what we need to do to look at something. But the logging for DI doesn't capture everything. There are some things that are missing. When it comes to root-cause analysis, or kill-chain analysis, and figuring out exactly what happened, it's very hard to do that right now on the product. I have used Carbon Black before and they're pretty good with the forensic analysis. That does save some efforts of my one engineer and myself when we have to go through the PHI committee. Right now, with Di, that feels like a blind spot. Another area for development is making the license clean-up a little bit easier. We always have to manually uninstall agents. If there were some way to remove the licensing and do better license management on the platform, that would help my team as well.
LAWAL YUSUF - PeerSpot reviewer
Helps with password management and has good technical support services
We use the product as a firewall for threat protection, VPN security, password management, identity protection, cloud backup, and device optimization The product’s valuable feature is the availability of support services 24/7. In case of any issues, we can easily contact customer service. They…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Deep Instinct complements the solutions we already have. You don't need to rip and replace any antivirus or endpoint that you have. It's easy to use and it's easy to have it side-by-side with other solutions. That makes it really easy to have an additional level of protection, rather than to hassle with doing solution migration."
"The product offers integration capabilities and is also easy to use."
"It has a very low false-positive ratio. That is important because it means we're not wasting time... We're able to run that entire 20,000-endpoint base with just a handful of engineers."
"Deep Instinct's detection rate is close to 100 percent."
"I really like the behavioral analysis feature, because it looks at all the different things, like arbitrary shellcode and reflective DLL. It looks at a lot of things that threat actors use as threat vectors to get into the environment."
"Its false positives are very low, because the behavior analysis engine double checks them."
"Deep Instinct’s prevention-first approach to stopping unknown ransomware and malware is the reason why we purchased the product. The pre-execution versus post-execution is a big piece for us where it is able to stop something before it even hits the box or desktop. That was one of the big reasons why we went with Deep Instinct."
"The CPU consumption is low compared to what I have been using in my current environment, which is Sophos. The footprint is a lot smaller, about a quarter of Sophos. It is very small."
"It efficiently scans for threats without causing disruptions, unlike some other antivirus software."
"The most valuable feature of Norton 360 has been its robust notification system."
"The solution detects viruses very, very fast."
"The solution has good performance."
"The performance is fine."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
"The product’s valuable feature is the availability of support services 24/7."
 

Cons

"Due to the nature of deep learning, it’s sometimes difficult to determine why the AI model has blocked a specific file, although this has improved over time."
"Its support for Linux and Unix operating systems can be improved. Currently, they cover macOS and Windows, but they don't cover Linux and some of the Unix products. Pricing is also an issue. Its pricing is not as aggressive as it could be, and its price makes it difficult to sell. Customers feel that they can get an antivirus for a lower price, even though it is not a similar product. It is technically different. Their SLAs can be better. They have to give you 24/7 support, but their SLAs are not very good. They should be better documented, and the offerings should also be a little bit better. What happens is that the SLAs end up in the hands of the intermediary, seller, or the local partner of Deep Instinct in a country. The customers want very fast SLAs in a very short time, but Deep Instinct doesn't give them at the same speed. Having said that, SLAs are important when you have a lot of issues, but this product doesn't have too many issues, so it is not a big concern. However, for a customer who doesn't know the product, it could be a concern."
"It would be nice if there were options where, if I have to do SIEM integration, I could do so from the UI: Just pick and choose what SIEM solutions the customers use and have options to have out-of-the-box connection facility."
"If the client is working remotely and doesn't have a VPN then the deployment is difficult to do."
"Some features are too resource intensive."
"The Deep Instinct client stops working when you have two servers and you add high availability or Windows Failover Cluster mode. It doesn't work in a clustered mode. I haven't yet had time to go back and talk with their support and get it fixed. It would be good if they can make the installation independent of an actual user. Currently, its installation is dependent on the actual user being logged in. For example, a computer has to be logged in for the installation to happen. If it is not logged in, then on the cloud platform, it is going to show that the client is offline. On the management side of the cloud platform, we would like to have the administrators segregated by logical entities. We have told them that on their cloud management platform, we would like to be able to segregate clients into different logical entities or organizations so that the administrators are able to manage only those entities that are within their designated organization."
"I would like to see improvement in the user interface so that the user has more control. For example, it would be good if a user could change their grouping if they want to be part of another group. Or if I want to right-click and scan a specific file that I just imported, that would be helpful. Sometimes you just want to do an extra scan to make sure you're safe."
"If they can bring some additional, complementary solutions, like network scanning and the like, that will help. If they had some sort of a firewall which could help detect DDoS attacks and other things, it would be an improvement"
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"The solution’s stability could be improved."
"Norton 360’s features for device optimization could be better."
"The updates must be less frequent."
"The tool's price is an area of concern where improvements are required."
"There's a need for enhanced security measures."
"The tool should be easily available in the market and should be cheaper."
"The integration with Android devices needs enhancement."
 

Pricing and Cost Advice

"Its pricing is too high, but that is not because of the product. It is expensive because of the cost of the console. You need a console to control the whole thing, but the console is expensive. You have to split this cost among all possible users. Normally, to be able to make it economically attractive, you need at least 1,000 agents, PCs, or users. If you have a customer with 300 to 500 agents, PCs, or users, it becomes too pricey."
"Their pricing is very competitive. It is good, fair, and a lot cheaper than what we were doing with Cylance."
"The pricing is a little bit expensive but we are satisfied with DI's performance."
"Pricing and licensing are very straightforward. It's two SKUs, one is for the console and the other is for the client."
"There are no additional costs on the price, and our company has a support contract, which bundles in those services anyway."
"One thing about their licensing program that I like is that just one covers the server as well as on the endpoint as well as mobile devices. There is no complexity in calculating how many SKUs I need for mobile, for laptop, for desktop, and for servers. It's very simple and that makes it much easier to budget."
"We are a nonprofit. The MSP had provides pretty decent nonprofit rates for us. This was one of the key factors that made us choose Deep Instinct over its competitors who were significantly more expensive."
"If I include the false positive rate and the detection rate in the comparison, Deep Instinct is worth its price."
"The price is fairly acceptable."
"The tool has a yearly licensing."
"The solution is cost-effective."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."
"It is an inexpensive product. We purchase its yearly license."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
11%
Healthcare Company
7%
Manufacturing Company
7%
Comms Service Provider
12%
Computer Software Company
10%
Government
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Deep Instinct?
The product offers integration capabilities and is also easy to use.
What is your experience regarding pricing and costs for Deep Instinct?
There is a need for customers of the product to pay towards the licensing costs of the tool.
What needs improvement with Deep Instinct?
The solution's stability is good. If the tool was able to provide fine-tuning capabilities from the product's end depending on the environment of its user, then it would be a good improvement in th...
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

Find out what your peers are saying about Deep Instinct Prevention Platform vs. Norton Small Business and other solutions. Updated: June 2025.
859,438 professionals have used our research since 2012.