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Deep Instinct Prevention Platform vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deep Instinct Prevention Pl...
Ranking in Endpoint Protection Platform (EPP)
41st
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Anti-Malware Tools (17th)
Norton Small Business
Ranking in Endpoint Protection Platform (EPP)
17th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
11
Ranking in other categories
Cloud Backup (13th), SSL VPN (6th)
 

Mindshare comparison

As of May 2025, in the Endpoint Protection Platform (EPP) category, the mindshare of Deep Instinct Prevention Platform is 0.7%, down from 0.8% compared to the previous year. The mindshare of Norton Small Business is 2.3%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Endpoint Protection Platform (EPP)
 

Featured Reviews

Elena Yau - PeerSpot reviewer
Prevention, in advance, saves us remediation time
We have a PHI (protected health information) committee, and some of the things that we review on a weekly basis are incidents. For example, if there was malware or adware or some kind of phishing attempt, or even ransomware, we would have to investigate and see if there was any PHI impact. We've seen small things because some kind of adware made its way through the browser from some malicious link, and it's really hard to prevent those. We're putting more levels of filtering around that. There are some product development ideas that we have been working on alongside the DI team, and they've been super helpful. There are definitely a lot more little areas of improvement for the interface. Also, we have talked with the DI team about adding the forensic piece, which is what we do a lot. That would be added value and they've just recently provided more individuals to think about the roadmap. That's part of their strategy and one of the good features that they want to bring on. Hopefully, they can bring that to fruition and that will ease our workflow a little bit more. The additional predictive and prevention capabilities in the 3.0 version, that don't require special rules and configuration, help our organization. The only caveat is that when things get done automatically, I would appreciate more logging of what's happening in the background, if it is doing some kind of intervention. If we need to do some forensics, we should be able to backtrack from the log that gets uploaded to our cloud instance and see, forensically, what the root cause was. We should be able to see what instigated that trigger by DI and what exactly was done. That's a missing piece. It does a good job of preventing, but then we don't know what were the symptoms of the prevention. Let's say that there was like a PowerShell block. We'll see an indicator on the dashboard and we'll look at the logs and investigate. Sometimes we find that the logs that are captured locally on the endpoint itself are not very thorough. We were coached through our training with DI that, when troubleshooting, the DI team would always ask for the logs from the endpoint. We know what we need to do to look at something. But the logging for DI doesn't capture everything. There are some things that are missing. When it comes to root-cause analysis, or kill-chain analysis, and figuring out exactly what happened, it's very hard to do that right now on the product. I have used Carbon Black before and they're pretty good with the forensic analysis. That does save some efforts of my one engineer and myself when we have to go through the PHI committee. Right now, with Di, that feels like a blind spot. Another area for development is making the license clean-up a little bit easier. We always have to manually uninstall agents. If there were some way to remove the licensing and do better license management on the platform, that would help my team as well.
William_Bowers - PeerSpot reviewer
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The CPU consumption is low compared to what I have been using in my current environment, which is Sophos. The footprint is a lot smaller, about a quarter of Sophos. It is very small."
"Deep Instinct's detection rate is close to 100 percent."
"Its false positives are very low, because the behavior analysis engine double checks them."
"Deep Instinct’s prevention-first approach to stopping unknown ransomware and malware is the reason why we purchased the product. The pre-execution versus post-execution is a big piece for us where it is able to stop something before it even hits the box or desktop. That was one of the big reasons why we went with Deep Instinct."
"The most valuable features are the static/dynamic analyses. Deep Instinct's predictive model has very high accuracy and provides threat information for unknown malware, such as malware classification, static analysis information, and sandbox information."
"The support is very good. They reply and respond very quickly."
"It has given us a more structured approach for detecting and preventing threats. It has machine learning-based detection and prevention. Their engines, in even older versions, are able to pick these viruses and malware. They have posted a lot of use cases online for detecting different viruses and malware that have been out for many years."
"It's just a single agent that has everything in it... With the EDR solutions, you have to install it, then you have another service history installed, and you have behavioral analytics, etc. With this, everything is in a single small "box," a small agent that has pretty much got everything."
"The most valuable feature of Norton 360 has been its robust notification system."
"The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms."
"The solution has good performance."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"The solution detects viruses very, very fast."
"The performance is fine."
"It efficiently scans for threats without causing disruptions, unlike some other antivirus software."
"The product’s valuable feature is the availability of support services 24/7."
 

Cons

"I would love to see a really exceptional, outstanding level of reporting. I know that's like asking for a unicorn to leap out of the sky with any of these products... When everything works, clients began to wonder: "Everything's fine. Why do we need you?" That's where the reporting capabilities would allow us to really demonstrate: "Hey, here's what's actually going on, Mr. Customer.""
"If the tool was able to provide fine-tuning capabilities from the product's end depending on the environment of its user, then it would be a good improvement in the solution."
"Some features are too resource intensive."
"It would be nice if there were options where, if I have to do SIEM integration, I could do so from the UI: Just pick and choose what SIEM solutions the customers use and have options to have out-of-the-box connection facility."
"I think it's probably the administration, especially the administration platform, which could be improved in the solution. It's clunky and hard to navigate, especially for inexperienced technicians."
"Reporting on incidents needs improvement."
"There's an issue in the installation process where you can't install it unless you disable the built-in Windows Bitdefender antivirus. So, you have to manually disable Microsoft Bitdefender in order to install Deep Instinct. So, that makes it impossible to do a network rollout unless you manually visit each computer, which is ridiculous."
"The interface on the endpoint could be a little more descriptive and more valuable. It doesn't always tell you the data you need to see. Improvement there would be very helpful."
"There's a need for enhanced security measures."
"The updates must be less frequent."
"I would like to see Norton 360 improve the speed of its cloud backup."
"The solution’s stability could be improved."
"The tool's price is an area of concern where improvements are required."
"One area where Norton 360 could improve is the constant push for upselling."
"The tool should be easily available in the market and should be cheaper."
"The integration with Android devices needs enhancement."
 

Pricing and Cost Advice

"If I include the false positive rate and the detection rate in the comparison, Deep Instinct is worth its price."
"Its pricing is too high, but that is not because of the product. It is expensive because of the cost of the console. You need a console to control the whole thing, but the console is expensive. You have to split this cost among all possible users. Normally, to be able to make it economically attractive, you need at least 1,000 agents, PCs, or users. If you have a customer with 300 to 500 agents, PCs, or users, it becomes too pricey."
"There are no additional costs on the price, and our company has a support contract, which bundles in those services anyway."
"The pricing is a little bit expensive but we are satisfied with DI's performance."
"We are a nonprofit. The MSP had provides pretty decent nonprofit rates for us. This was one of the key factors that made us choose Deep Instinct over its competitors who were significantly more expensive."
"In comparison to the other products out there, it's exceptionally competitively priced. When you consider the lower administrative overhead that it facilitates, it's an absolute value."
"One thing about their licensing program that I like is that just one covers the server as well as on the endpoint as well as mobile devices. There is no complexity in calculating how many SKUs I need for mobile, for laptop, for desktop, and for servers. It's very simple and that makes it much easier to budget."
"Their pricing is very competitive. It is good, fair, and a lot cheaper than what we were doing with Cylance."
"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."
"The price is fairly acceptable."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
"It is an inexpensive product. We purchase its yearly license."
"The tool has a yearly licensing."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Financial Services Firm
11%
Healthcare Company
7%
Manufacturing Company
5%
Comms Service Provider
11%
Computer Software Company
11%
Government
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Deep Instinct?
The product offers integration capabilities and is also easy to use.
What is your experience regarding pricing and costs for Deep Instinct?
There is a need for customers of the product to pay towards the licensing costs of the tool.
What needs improvement with Deep Instinct?
The solution's stability is good. If the tool was able to provide fine-tuning capabilities from the product's end depending on the environment of its user, then it would be a good improvement in th...
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

Find out what your peers are saying about Deep Instinct Prevention Platform vs. Norton Small Business and other solutions. Updated: April 2025.
850,236 professionals have used our research since 2012.