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Deep Instinct Prevention Platform vs Norton Small Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Deep Instinct enhances security, reduces workload and false positives, ensuring 440% ROI and productivity without expert intervention.
Sentiment score
8.6
Norton Small Business reduces security threat downtime, enhancing productivity, efficiency, and ROI by allowing focus on critical tasks.
 

Customer Service

Sentiment score
7.8
Deep Instinct offers responsive, proactive technical support, with minor challenges, rated highly by customers for communication and issue resolution.
Sentiment score
8.1
Norton Small Business's technical support is rated excellent for its efficiency, helpfulness, and responsiveness, though some see room for improvement.
Technical support from Deep Instinct Prevention Platform is fantastic.
 

Scalability Issues

Sentiment score
7.6
Deep Instinct Prevention Platform provides scalable and seamless endpoint expansion, supporting diverse deployment methods for medium to large organizations.
Sentiment score
8.1
Norton Small Business is highly scalable, allowing easy license expansion and adaptability for diverse business sizes and device platforms.
 

Stability Issues

Sentiment score
7.5
Deep Instinct Prevention Platform is stable and reliable, featuring quick support for minimal issues and consistent performance improvements.
Sentiment score
8.2
Norton Small Business is highly rated for its stability, with minor password manager issues on mobile devices.
 

Room For Improvement

Deep Instinct needs improved control, compatibility, logging, resource efficiency, and competitive pricing for better usability and performance.
Norton Small Business requires better pricing, enhanced features, and fewer notifications to improve user experience and market availability.
 

Setup Cost

Deep Instinct offers competitively priced, efficient enterprise protection with nonprofit discounts, simple licensing, and included support, despite console cost concerns.
Norton Small Business offers affordable yearly licenses but frequent upsells for additional features can be a drawback for some.
The licensing is very competitively priced, better than all other solutions.
 

Valuable Features

Deep Instinct offers accurate, lightweight malware protection with real-time, offline capabilities and seamless deployment across Windows, Mac, and Android.
Norton Small Business offers comprehensive virus protection, secure features, multi-platform compatibility, and 24/7 support via a user-friendly dashboard.
 

Categories and Ranking

Deep Instinct Prevention Pl...
Ranking in Endpoint Protection Platform (EPP)
39th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
19
Ranking in other categories
Anti-Malware Tools (22nd)
Norton Small Business
Ranking in Endpoint Protection Platform (EPP)
24th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
Cloud Backup (18th), SSL VPN (8th)
 

Mindshare comparison

As of October 2025, in the Endpoint Protection Platform (EPP) category, the mindshare of Deep Instinct Prevention Platform is 0.7%, down from 0.7% compared to the previous year. The mindshare of Norton Small Business is 2.2%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Endpoint Protection Platform (EPP) Market Share Distribution
ProductMarket Share (%)
Norton Small Business2.2%
Deep Instinct Prevention Platform0.7%
Other97.1%
Endpoint Protection Platform (EPP)
 

Featured Reviews

Elena Yau - PeerSpot reviewer
Prevention, in advance, saves us remediation time
We have a PHI (protected health information) committee, and some of the things that we review on a weekly basis are incidents. For example, if there was malware or adware or some kind of phishing attempt, or even ransomware, we would have to investigate and see if there was any PHI impact. We've seen small things because some kind of adware made its way through the browser from some malicious link, and it's really hard to prevent those. We're putting more levels of filtering around that. There are some product development ideas that we have been working on alongside the DI team, and they've been super helpful. There are definitely a lot more little areas of improvement for the interface. Also, we have talked with the DI team about adding the forensic piece, which is what we do a lot. That would be added value and they've just recently provided more individuals to think about the roadmap. That's part of their strategy and one of the good features that they want to bring on. Hopefully, they can bring that to fruition and that will ease our workflow a little bit more. The additional predictive and prevention capabilities in the 3.0 version, that don't require special rules and configuration, help our organization. The only caveat is that when things get done automatically, I would appreciate more logging of what's happening in the background, if it is doing some kind of intervention. If we need to do some forensics, we should be able to backtrack from the log that gets uploaded to our cloud instance and see, forensically, what the root cause was. We should be able to see what instigated that trigger by DI and what exactly was done. That's a missing piece. It does a good job of preventing, but then we don't know what were the symptoms of the prevention. Let's say that there was like a PowerShell block. We'll see an indicator on the dashboard and we'll look at the logs and investigate. Sometimes we find that the logs that are captured locally on the endpoint itself are not very thorough. We were coached through our training with DI that, when troubleshooting, the DI team would always ask for the logs from the endpoint. We know what we need to do to look at something. But the logging for DI doesn't capture everything. There are some things that are missing. When it comes to root-cause analysis, or kill-chain analysis, and figuring out exactly what happened, it's very hard to do that right now on the product. I have used Carbon Black before and they're pretty good with the forensic analysis. That does save some efforts of my one engineer and myself when we have to go through the PHI committee. Right now, with Di, that feels like a blind spot. Another area for development is making the license clean-up a little bit easier. We always have to manually uninstall agents. If there were some way to remove the licensing and do better license management on the platform, that would help my team as well.
William_Bowers - PeerSpot reviewer
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
6%
Comms Service Provider
11%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise5
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
 

Questions from the Community

What do you like most about Deep Instinct?
The product offers integration capabilities and is also easy to use.
What is your experience regarding pricing and costs for Deep Instinct?
The pricing of this tool has almost zero setup cost, and the implementation is straightforward. The licensing is very competitively priced, better than all other solutions.
What needs improvement with Deep Instinct?
The main area for improvement in Deep Instinct Prevention Platform is Arm support, which is not implemented yet. Though it's coming, they haven't released it yet.
What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
 

Overview

Find out what your peers are saying about Deep Instinct Prevention Platform vs. Norton Small Business and other solutions. Updated: September 2025.
869,760 professionals have used our research since 2012.