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Datamatics TruBot vs Fortra's Automate comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Robotic Process Automation (RPA)
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
656
Ranking in other categories
Business Process Management (BPM) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
Datamatics TruBot
Ranking in Robotic Process Automation (RPA)
37th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Fortra's Automate
Ranking in Robotic Process Automation (RPA)
4th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
45
Ranking in other categories
Business Orchestration and Automation Technologies (5th)
 

Mindshare comparison

As of July 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.5%, down from 9.6% compared to the previous year. The mindshare of Datamatics TruBot is 1.0%, up from 0.3% compared to the previous year. The mindshare of Fortra's Automate is 2.8%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Mindshare Distribution
ProductMindshare (%)
Automation Anywhere5.5%
Fortra's Automate2.8%
Datamatics TruBot1.0%
Other90.7%
Robotic Process Automation (RPA)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
IS
Business Head at MCS india
Offers good UI but needs to improve its integration capabilities
Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.
Anthony Tuhame - PeerSpot reviewer
Information Technology Manager at Everseen
Automation has reduced night-time server checks and now manages reporting and cloud monitoring
The downsides I normally mention about Fortra's Automate are about reports and deep analytics. While Fortra's Automate can manage our servers, it can give you a problem report that says what happened, but it doesn't give you a clear picture of why it happened or how many times your servers went offline. This pushes us to get another third-party tool. We have to generate those simple reports from Fortra's Automate and push them to another software in Tableau. We use Tableau for analytics to analyze that data and understand what the trends are, what the instance is telling us, and what the clear problem is. It lacks that deep analytics feature. Additionally, I am not impressed with the interface, as it feels outdated and it has taken a long time to see any updates or changes. I believe those are the two downsides, but the customer support is adequate.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have some bots which are saving a week or month of multiple employees' times."
"The technical support is something that I rely on if I have any queries or if I have to work on another alternate approach."
"IQ Bot is something which is going to disrupt the market in the future. We... are particularly impressed with the evolution of IQ Bot and the kind of disruption it is bringing to the OCR space."
"The bot creation process is simple and useful. Whatever you need to do, it is there. If there is something else, there are the MetaBot functions."
"We have a close relationship with our account manager and technical support. This relationship makes the difference."
"Automation Anywhere is very good for rapid development. It has all the capabilities in terms of giving a stable automation framework. It has very cool technical capabilities, like MetaBots, dev controls, and object cloning."
"If anyone is looking for an efficient automation tool, I definitely recommend Automation Anywhere because it is very helpful, even for non-technical people."
"I really like Screen Recording because it is used to record a task or a series of actions."
"We believe that the value and the cost of the Datamatics TruBot really fits financial institutions' budgets much better than what we'd call the big three, the Automation Anywhere, Blue Prism, UiPath."
"Ability to calculate the ROI on the jobs that are running."
"The solution is very stable and we have not had any issues."
"The solution is inexpensive compared to many other solutions in the market."
"The product's initial setup phase is straightforward and easy to use."
"We have found the pricing to be very reasonable."
"The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies."
"The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool."
"The pricing is excellent. I would give them perfect marks in that regard."
"Customers of AutoMate will realize their ROI within 90 to 120 days from their go-live date."
"I would rate the technical support as a nine out of ten because it is quite fast and courteous."
"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."
"Fortra's Automate helps to automate things and reduces our manual work, saving our time, so I do not think there is any downside I feel as an automation tool."
 

Cons

"IQ Bot is useful but the price is not friendly."
"Automation Anywhere can be improved by offering more integration with many more applications."
"When it comes to Citrix automation, AA should improve or add more features in such a way that all the commands should work when automating a Citrix application."
"There could be improvement in the reporting and insights into the ROI. The ROI tool that shows the performance and the return on investment is not very accurate."
"One of the challenges that I face every now and then while working with A2019, is around the bot agent updates. Every week/alternate weeK, I receive an error while running my bots, that asks me to update the bot agent."
"Autosuggestion of existing use cases based on the problem statement could use improvement."
"Some of the biggest improvements they can make are with the interface. It can be improved in terms of usability or searching for something. For example, icons are hard to find. Typically, you jump into the search box, but being able to go in and find things quickly with the eye could be very valuable."
"There are areas of improvement needed, such as complex decision-making skills. When updates are made, the IQ Bot's actions can be affected, leading to decision-making failures."
"There is a learning curve, and some training could be included to bring users up to speed."
"I'd like to see more additions to the library, which I believe currently has 200 plus items."
"The stability of the product has certain shortcomings, making it an area where improvements are required."
"Would like to see more additions to the library."
"Fortra's Automate is not as reliable as I would like it to be."
"The product also has a limited use case in some respects."
"Additionally, I am not impressed with the interface, as it feels outdated and it has taken a long time to see any updates or changes."
"I have encountered challenges with error handling and alerting, as some jobs fail and require retries."
"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."
"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."
"One thing I dislike about Fortra's Automate is that it does not perform well with OCR software, which is optical character recognition."
"They do not encrypt passwords, so this is an issue with HIPAA compliance."
 

Pricing and Cost Advice

"Automation Anywhere is flexible in terms of costing and licensing."
"We would like to use Citrix going forward. We use Bot Runners to scale up, and it gets to be expensive. Using Citrix, it can mitigate costs."
"We are not receiving the right information about their features, e.g. Automation Anywhere University, or anything that they are selling. They need to improve their documentation."
"The pricing of AA is similar to UiPath."
"In terms of monetary savings, we automated a bot in three days that has saved us $30,000 in costs."
"Initially, they charged a premium, but now the rest of the vendors have increased their overall pricing and Automation Anywhere is not that high at this time. It's pretty viable."
"The setup and licensing cost is affordable, and it is not exaggerated like UiPath."
"It's justified because we have saved quite a bit of money at the company and many manual hours. Overall, it justifies the cost."
"The tool is expensive."
"Once you buy the software, you just pay for the support for backend help."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."
"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."
"It comes with a package that costs approximately $20,000 USD per year."
"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."
"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
12%
Manufacturing Company
11%
Computer Software Company
7%
No data available
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
7%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business157
Midsize Enterprise83
Large Enterprise547
No data available
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise14
Large Enterprise10
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
Ask a question
Earn 20 points
What is your primary use case for HelpSystems AutoMate?
Fortra's Automate has two or three use cases in this scenario. The feature I appreciate most is the drag and drop opt...
What is your experience regarding pricing and costs for Fortra Automate?
Regarding the pricing of Fortra's Automate, for a startup or mid-market company, I would say it is not cheap and is d...
What needs improvement with Fortra Automate?
One thing I dislike about Fortra's Automate is that it does not perform well with OCR software, which is optical char...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
TruBot
HelpSystems Automate, Automate
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Aditya Birla Sunlife Insurance Company, IndusInd Bank
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Find out what your peers are saying about Datamatics TruBot vs. Fortra's Automate and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.