Datamatics TruBot vs Fortra's Automate comparison

Datamatics and Fortra are both solutions in the Robotic Process Automation (RPA) category. Datamatics is ranked #37, while Fortra is ranked #4 with an average rating of 8.6. Datamatics holds a 1.0% mindshare in RPA, compared to Fortra’s 2.8% mindshare. Additionally, 100% of Datamatics users are willing to recommend the solution, compared to 97% of Fortra users who would recommend it.

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Executive SummaryUpdated on Feb 15, 2026

Fortra's Automate and Datamatics TruBot are competing products in the automation software market. Datamatics TruBot appears to have the upper hand due to its advanced features, making it more robust despite a higher cost.

Features: Fortra's Automate offers wide-ranging capabilities in task automation and ease-of-use for non-technical users, including pre-built integrations. Datamatics TruBot provides AI-driven automation features, advanced analytics capabilities, and supports complex automation needs with its broader range of intelligent automation features.

Ease of Deployment and Customer Service: Datamatics TruBot offers a straightforward deployment process with strong customer service, aiding clients in effectively leveraging AI and RPA. Fortra's Automate features a user-centric installation process with efficient integration capabilities, supported by extensive resources for customer service. Both products offer excellent customer support, but Datamatics TruBot’s focus on AI integration is appealing for those seeking advanced solutions.

Pricing and ROI: Fortra's Automate provides competitive pricing focused on scalability and rapid ROI due to ease of setup and minimal training needs. Datamatics TruBot, with higher initial costs, offers significant ROI through advanced features and efficiency gains from intelligent automation technologies. Those prioritizing feature richness and long-term value may find Datamatics TruBot a compelling choice.

To learn more, read our detailed Datamatics TruBot vs. Fortra's Automate Report (Updated: August 2026).

Buyer's Guide

Datamatics TruBot vs. Fortra's Automate

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

As of August 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.4%, down from 9.4% compared to the previous year. The mindshare of Datamatics TruBot is 1.0%, up from 0.3% compared to the previous year. The mindshare of Fortra's Automate is 2.8%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Mindshare Distribution
Product	Mindshare (%)
Automation Anywhere	5.4%
Fortra's Automate	2.8%
Datamatics TruBot	1.0%
Other	90.8%

Robotic Process Automation (RPA)

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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Iqbal-Siddique

Business Head at MCS india

Offers good UI but needs to improve its integration capabilities

Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.

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Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Automation Anywhere drastically reduces manual work for employees."

"The flexibility which has been built into it is its most valuable feature."

"The features are pretty easy to use, like the drag and drop feature. It is easy and understand, even a layman knows how the application works. All the basic stuff can be done by anybody."

"With Automation Anywhere, they receive their financial statements while still on the call."

"Automation Anywhere was the simplest solution, and it offered us immediate support."

"We are able to satisfy our clients in ways that we did not think was possible."

"This product is easy to use, and it helps business users to more easily understand RPA."

"We have seen more efficient processing and less number of errors due to quality control."

More Automation Anywhere pros

"The solution is inexpensive compared to many other solutions in the market."

"The product's initial setup phase is straightforward and easy to use."

"The solution is very stable and we have not had any issues."

"We believe that the value and the cost of the Datamatics TruBot really fits financial institutions' budgets much better than what we'd call the big three, the Automation Anywhere, Blue Prism, UiPath."

"Ability to calculate the ROI on the jobs that are running."

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"The stability is very good; as far as I know, we haven't had any issues so far, it's very reliable, and the performance is good."

"Regarding errors, there is a sixty to sixty-five percent chance that our errors get resolved by Fortra's Automate by default."

"Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money."

"The intuitive interface of Automate has an intuitive design which makes it easy to learn and use even without a strong technical background, and it has a drag and drop interface which makes everything so easy and straightforward."

"The benefits I have gained from using Fortra's Automate include reduced manual intervention, saving a lot of time and enabling me to accomplish much more work than would have been possible with individuals, with very minimal errors."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

More Fortra's Automate pros

Cons

"It should have more commands, which should remove the dependency on MetaBots or other scripts so that everything is available in the tool itself."

"They have a ridiculously expensive bot licensing structure, especially for the Asian region."

"Sometimes, the recorder from Automation Anywhere does not work well and is inaccurate. This should be improved."

"In the age of AARI and Automation Anywhere 2019 IQ Bot, the biggest challenges for me and my company are understanding the product and implementing it at the right place."

"They need to improve the OCR engine which is not up to the market."

"We have had a lot of issues using Automation Anywhere and find ourselves stuck."

"Technical support needs to be worked on as the turnaround time can be around a week, even though we are just using the solution on a pilot basis. We are working in real-time with realistic data. While the process of a logging a ticket is good, the process from logging a ticket to closure needs faster support time."

"The certification exam for AA is not as per the training videos, as the questions are more scenario-based, which makes it very hard for beginners to clear the exam after just tutorial knowledge."

More Automation Anywhere cons

"The stability of the product has certain shortcomings, making it an area where improvements are required."

"Would like to see more additions to the library."

"There is a learning curve, and some training could be included to bring users up to speed."

"I'd like to see more additions to the library, which I believe currently has 200 plus items."

"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."

"We aren't completely satisfied with the stability; the system can slow down and the program occasionally crashes and closes."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"If Fortra's Automate could add more logging in jobs, that could be helpful."

"Each RPA product is not mature enough."

"The vendor is currently working on a solution that allows us to automatically create a process that is based on a document that we receive via email."

"One aspect I dislike about Fortra's Automate is that debugging slows me down."

"Regarding the pricing of Fortra's Automate, for a startup or mid-market company, I would say it is not cheap and is definitely on the higher side."

More Fortra's Automate cons

Pricing and Cost Advice

"The enterprise version is expensive for small businesses and individual users."

"The cost of Automation Anywhere is high in Turkey due to the weak economy."

"Automation Anywhere offers a subscription-based licensing model for cloud, on-premises, and hybrid deployments."

"It is expensive. I would rate Automation Anywhere an eight out of ten in terms of pricing."

"Automation Anywhere is cheaper than UiPath and Blue Prism. From a market point of view, Automation Anywhere is reasonable. Any organization can adopt Automation Anywhere."

"We would like them to change the license model of charging per bot."

"Roughly, as of today, it is around $250,000 annually."

"It is not cheap, with costs ranging between 700 to 800 dollars per month. While Power Automate is cheaper at 15 dollars per month, Automation Anywhere offers superior features, user-friendliness, and smoothness."

More Automation Anywhere pricing and cost advice

"The tool is expensive."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"Once you buy the software, you just pay for the support for backend help."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

More Fortra's Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Construction Company

11%

Outsourcing Company

10%

No data available

Financial Services Firm

11%

Manufacturing Company

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	82
Large Enterprise	558

No data available

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	14
Large Enterprise	10

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your primary use case for HelpSystems AutoMate?

I use Fortra's Automate to automate our workflows and reports mainly. For example, we normally task it to generate an...

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What is your experience regarding pricing and costs for Fortra Automate?

When we installed Fortra's Automate, I was present. We use Automate Plus, and we are running about 20 bots or instanc...

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What needs improvement with Fortra Automate?

The interface of Fortra's Automate is similar to GoAnywhere. I am not completely pleased with it, although it is intu...

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Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 3% of the time

HyperScience vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

Ikon vs Datamatics TruBot

Compared 12% of the time

Tungsten RPA vs Datamatics TruBot

Compared 11% of the time

UiPath Platform vs Datamatics TruBot

Compared 9% of the time

TIS RPA vs Datamatics TruBot

Compared 6% of the time

Servicetrace XceleratorOne vs Datamatics TruBot

Compared 6% of the time

More Datamatics TruBot Competitors

UiPath Platform vs Fortra's Automate

Compared 12% of the time

Microsoft Power Automate vs Fortra's Automate

Compared 8% of the time

Nintex RPA vs Fortra's Automate

Compared 5% of the time

OpenText Operations Orchestration vs Fortra's Automate

Compared 4% of the time

Blue Prism vs Fortra's Automate

Compared 3% of the time

More Fortra's Automate Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

Robotic Process Automation (RPA)

July 2026

Download Datamatics TruBot product report

Buyer's Guide

Fortra's Automate

August 2026

Download Fortra's Automate product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

TruBot

HelpSystems Automate, Automate

Interactive Demo

Automation Anywhere

Demo not available

Datamatics

Demo not available

Fortra

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

Datamatics TruBot is a comprehensive RPA tool designed for automating repetitive tasks, boosting efficiency, and ensuring accuracy. Its robust capabilities make it suitable for businesses aiming to enhance productivity through automation.

Datamatics TruBot offers an easy-to-use platform that enables businesses to automate processes without extensive coding knowledge. By leveraging its advanced automation features, companies can reduce operational costs and minimize errors. It supports quick integration with existing systems and provides scalable solutions for different enterprise needs. Its flexibility allows customization to meet specific requirements, making it a preferred choice for various sectors seeking to optimize workflows and improve performance.

What are the key features of Datamatics TruBot?

Automation Studio: Allows users to design processes with drag-and-drop functionality.
Intelligence and Analytics: Provides insights for data-driven decision-making.
Scalability: Supports scaling up of processes efficiently.
Error Management: Offers robust error handling for process reliability.

What benefits and ROI should users consider?

Cost Reduction: Leads to significant cost savings by automating manual tasks.
Accuracy and Precision: Enhances accuracy by reducing human errors.
Efficiency and Speed: Increases process execution speed and productivity.

Specific industries such as finance, healthcare, and logistics benefit from using Datamatics TruBot by streamlining operations and improving service delivery. In finance, it automates transaction processing and compliance, reducing turnaround time. Healthcare facilities experience improved patient management and record handling. Logistics companies achieve optimized inventory and order management, enhancing customer satisfaction.

Datamatics

Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.

Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.

What features stand out in Fortra's Automate?

Drag-and-Drop Interface: Simplifies task setup and automation without deep coding expertise.
Scheduling and File Management: Ensures efficient, automated handling of tasks and file transfers.
Integration Capabilities: Works with platforms like Azure and AWS for enhanced performance.
Error Handling: Offers solid solutions to manage and resolve task execution errors.
Minimal Coding: Facilitates automation with limited coding requirements, broadening accessibility.

What benefits should users consider in reviews?

Cost-Effectiveness: Provides affordable licensing options for diverse businesses.
Operational Efficiency: Enhances productivity by automating repetitive tasks, reducing manual errors.
Versatility: Adapts well across sectors like banking, healthcare, and transportation.
Robust Support: Offers extensive assistance with automation features.
IT Compatibility: Easily integrates into existing IT infrastructures.

In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.

Fortra

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Aditya Birla Sunlife Insurance Company, IndusInd Bank

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Buyer's Guide

Datamatics TruBot vs. Fortra's Automate

August 2026

Free Report: Datamatics TruBot vs. Fortra's Automate

Find out what your peers are saying about Datamatics TruBot vs. Fortra's Automate and other solutions. Updated: August 2026.

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