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Conversations by NLX vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Conversations by NLX
Ranking in AI Customer Support
6th
Average Rating
8.4
Reviews Sentiment
5.4
Number of Reviews
13
Ranking in other categories
Customer Experience Management (8th)
Gupshup
Ranking in AI Customer Support
5th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Support category, the mindshare of Conversations by NLX is 1.1%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Conversations by NLX1.1%
Other97.9%
AI Customer Support
 

Featured Reviews

Suhas Palani - PeerSpot reviewer
Full Stack Developer at Tundra Technical Solutions
Automation has transformed tier-one support and now reduces wait times while improving handoffs
One area for improvement in Conversations by NLX would be the initial learning curve for setting up some of the more advanced integrations with our older legacy systems. We occasionally encounter small hiccups where the bot has trouble maintaining context across a very long, multi-turn conversation. Having even more robust, out-of-the-box reporting features would also be a fantastic addition for deeper analysis. More comprehensive documentation for Conversations by NLX with more detailed code examples and a more centralized developer hub would make the initial development and debugging process much smoother. The main things holding Conversations by NLX back from a higher score of 9 or 10 are the hurdles we faced during the initial setup with our old legacy systems and the need for more in-depth documentation to support developers. Those context gaps during longer conversations also mean it is not quite at a perfect level yet.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My customers are responding very positively toward the features of Conversations by NLX, as it is a state-of-the-art tool with features that no other competitor has and definitely something that leaves them impressed after viewing the demos."
"It stood out to me that Conversations by NLX can mimic human-like conversations."
"The best features Conversations by NLX offers include flexibility and the ability to loop back to the main question."
"Conversations by NLX has impacted my organization positively as a real differentiator for us because we do side-by-side testing for many AI models, and the multimodality experience in Conversations by NLX allows the customer to interact in more than one way during the same task, such as speaking while also seeing the prompts, choices, and confirmations."
"We deployed Conversations by NLX with a localized automated flow in Traditional Chinese that handled 65% of incoming tier-one inquiries right out of the gate, verified customer IDs, and pulled real-time tracking data from our logistics backend, which significantly reduced wait times and relieved pressure on our support team."
"Conversations by NLX was pretty easy to use, the GUI was straightforward and anyone can use it without any prior knowledge, and I am happy with it."
"We developed more than fifty chatbots using Conversations by NLX, which provides mostly friendly and very easy to implement functionality."
"What I like the most about Conversations by NLX is that the contact center industry, especially the legacy contact center industry, is very much accustomed to and comfortable using drag-and-drop blocks, connecting them, and writing the required business or application logic to serve business requirements."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"The return on investment has been tremendous."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
 

Cons

"The possibility to have Conversations by NLX on-premises would be beneficial because I have not seen that Conversations by NLX is providing an on-premises solution."
"I think Conversations by NLX can be improved with more context or more training in that direction, as there can be some improvements."
"If someone is in a conversation and things are added when it came to the customer support journey, the discussions can become lengthy, and it loses the context of understanding, maybe asking for repetition of things."
"From my perspective, it would be helpful if you could integrate Conversations by NLX with multiple channels to create a more friendly and reachable product."
"I was not able to get approval to implement Conversations by NLX to more customers and business units because the cost is still high, especially when LLMs or AI get involved."
"We occasionally encounter small hiccups where the bot has trouble maintaining context across a very long, multi-turn conversation."
"I think improvements are needed for Conversations by NLX through the learning platform, even small ones."
"One thing I would share regarding Conversations by NLX is the need to refine the self-service flows and integration capabilities for multi-modal usage and leveraging the analytics for personalization."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
23%
Construction Company
13%
Comms Service Provider
11%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise9
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Conversations by NLX?
Regarding my experience with pricing, setup costs, and licensing, I am the one implementing it, so I do not have much knowledge about the setup cost, licensing, and pricing related to it.
What needs improvement with Conversations by NLX?
I haven't used Conversations by NLX much, so I don't think there's an improvement needed. Regarding Conversations by NLX's AI capabilities, the security is solid. I haven't done a deep dive into se...
What is your primary use case for Conversations by NLX?
Conversations by NLX is used for customers to get account details, card details, to block a card, or for loans, to get loan details, and to get a checkbook request or locate a bank branch. We creat...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Overview

Find out what your peers are saying about Conversations by NLX vs. Gupshup and other solutions. Updated: July 2026.
909,153 professionals have used our research since 2012.