Contentstack vs Gong comparison

Contentstack and Gong are both solutions in the AI Customer Experience Personalization category. Contentstack is ranked #19 with an average rating of 8.3, while Gong is ranked #2 with an average rating of 8.9. Contentstack holds a 0.9% mindshare in ACEP, compared to Gong’s 1.6% mindshare. Additionally, 100% of Contentstack users are willing to recommend the solution, compared to 100% of Gong users who would recommend it.

Contentstack

Read 4 Contentstack reviews

636 Views
267 Comparison Views

100% willing to recommend

Gong

Read 12 Gong reviews

1,385 Views
429 Comparison Views

100% willing to recommend

Contentstack

Gong

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Executive Summary

We performed a comparison between Contentstack and Gong based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Contentstack vs. Gong Report (Updated: April 2026).

Buyer's Guide

Contentstack vs. Gong

April 2026

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Helped 894,738 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Contentstack

Ranking in AI Customer Experience Personalization

19th

Average Rating

8.2

Number of Reviews

Ranking in other categories

Digital Experience Platforms (DXP) (11th)

Gong

Ranking in AI Customer Experience Personalization

2nd

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Sales & Marketing (1st)

Mindshare comparison

As of May 2026, in the AI Customer Experience Personalization category, the mindshare of Contentstack is 0.9%. The mindshare of Gong is 1.6%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gong	1.6%
Contentstack	0.9%
Other	97.5%

AI Customer Experience Personalization

Featured Reviews

Gilberto Gonzales

Senior Project Manager at Honeywell

Flexible content workflows have transformed how our team updates seasonal messaging in real time

Overall, we have used Contentstack to great effect as our headless CMS. We have it connected to our custom UI, and it allows us to update basically in real time with updates reflecting on the site within seconds. The best features Contentstack offers are extremely flexible to our needs, meets all our use cases, easy to use, and the UI is very intuitive. It is easy for the whole team to manage content, and support is helpful and responsive. The flexibility and intuitive UI of Contentstack help meet all our use cases in our organization. The UI is very intuitive and user-friendly, making it very easy to use, even for new users who find it very easy to navigate. Additionally, Contentstack has continuous product improvement and enables us to build and architect content through the use of their easy-to-use software and user interface. Contentstack has positively impacted our organization by saving time deploying content and allowing our team members to manage content, thereby getting time to market faster. Precisely, we have been able to save 30 to 45 percent of our time. Also, having a rich partner network has improved the speed to adopt new functionality. The administration application is very user-friendly and does not require a lot of ramp-up for users, which has also decreased the time it takes to get content deployed.

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Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of use, which I mentioned as the best part, is especially highlighted by the clean UI and predictable UX of Contentstack, as there is not too much information on the screen at the same time that can confuse the users."

"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."

"The speed index has had a great impact; earlier we had something in the 60s on Google Page Insights, but now we are able to achieve 90-plus."

"Contentstack has positively impacted our organization, as tracking changes made by our very large team is difficult, so we are using Contentstack to update data in real-time."

"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."

"Having call recordings and summaries helps our team have complete visibility into calls."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."

"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."

More Gong pros

Cons

"The API, specifically the Content Delivery API, can be a bit tricky sometimes."

"It is good, but not great. For something like eighty percent of my set of tasks, I can scale based on the background we have with Contentstack."

"I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"Gong can be improved with the follow-up email feature."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"I would improve the interface for searching themes or words in the history of calls and emails."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

More Gong cons

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Top Industries

By visitors reading reviews

Construction Company

24%

Manufacturing Company

18%

Financial Services Firm

16%

Transportation Company

Financial Services Firm

10%

Construction Company

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Midsize Enterprise	1
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Contentstack?

I do not have an idea about pricing, setup costs, or licensing as I am a developer and not the owner, so I do not have that information. High-level managers would know those details.

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What needs improvement with Contentstack?

I believe performance-wise, Contentstack can be improved more. I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding. We sometimes face legacy...

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What is your primary use case for Contentstack?

My main use case for Contentstack is to display the content of the front end of the site, which is very helpful as our client can change the content directly without needing to go into the code. A ...

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What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

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What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

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What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

Comparisons

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Product Reports

Buyer's Guide

Contentstack

May 2026

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Buyer's Guide

Gong

May 2026

Download Gong product report

Overview

Contentstack is a headless CMS that offers a flexible and scalable platform for managing content across digital experiences. Designed for enterprise needs, it empowers teams to deliver seamless, personalized, and engaging customer journeys rapidly.

Contentstack enables organizations to manage and deliver digital experiences across multiple channels with ease. It is built for fast deployment, integrating seamlessly with other platforms. Its headless architecture allows for flexibility in content and digital asset management, making the creation and delivery process efficient and adaptable to changing business demands.

What are the key features of Contentstack?

Headless Architecture: Decouples the CMS from the presentation layer for flexibility.
API-First Approach: Facilitates integration with existing systems and platforms.
Collaboration Tools: Streamlines team workflows and content approval processes.
Omnichannel Content Delivery: Ensures consistent content across all digital touchpoints.

What ROI benefits should you consider?

Scalability: Easily handles growing content needs without performance loss.
Efficiency: Reduces time-to-market with streamlined processes.
Adaptability: Quickly adjusts to new business requirements and technologies.

Contentstack is implemented across diverse industries, helping sectors like retail, finance, and healthcare provide consistent, personalized digital experiences. It supports content strategies that require agility, such as e-commerce platforms needing real-time updates or financial services delivering customized customer information.

Contentstack

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Buyer's Guide

Contentstack vs. Gong

April 2026

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