Contentstack vs Gong comparison

Why PeerSpot?

Contentstack and Gong are both solutions in the AI Customer Experience Personalization category. Contentstack is ranked #11 with an average rating of 8.2, while Gong is ranked #5 with an average rating of 8.9. Contentstack holds a 0.8% mindshare in ACEP, compared to Gong’s 1.3% mindshare. Additionally, 100% of Contentstack users are willing to recommend the solution, compared to 100% of Gong users who would recommend it.

Contentstack

Read 11 Contentstack reviews

1,394 Views
767 Comparison Views

100% willing to recommend

Gong

Read 12 Gong reviews

2,825 Views
1,158 Comparison Views

100% willing to recommend

Contentstack

Gong

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Contentstack and Gong based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Contentstack vs. Gong Report (Updated: September 2026).

Buyer's Guide

Contentstack vs. Gong

September 2026

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Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Contentstack

Ranking in AI Customer Experience Personalization

11th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Digital Experience Platforms (DXP) (5th)

Gong

Ranking in AI Customer Experience Personalization

5th

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Sales & Marketing (1st)

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Contentstack is 0.8%, up from 0.4% compared to the previous year. The mindshare of Gong is 1.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gong	1.3%
Contentstack	0.8%
Other	97.9%

AI Customer Experience Personalization

Featured Reviews

Gilberto Gonzales

Senior Project Manager at Honeywell

Flexible content workflows have transformed how our team updates seasonal messaging in real time

Overall, we have used Contentstack to great effect as our headless CMS. We have it connected to our custom UI, and it allows us to update basically in real time with updates reflecting on the site within seconds. The best features Contentstack offers are extremely flexible to our needs, meets all our use cases, easy to use, and the UI is very intuitive. It is easy for the whole team to manage content, and support is helpful and responsive. The flexibility and intuitive UI of Contentstack help meet all our use cases in our organization. The UI is very intuitive and user-friendly, making it very easy to use, even for new users who find it very easy to navigate. Additionally, Contentstack has continuous product improvement and enables us to build and architect content through the use of their easy-to-use software and user interface. Contentstack has positively impacted our organization by saving time deploying content and allowing our team members to manage content, thereby getting time to market faster. Precisely, we have been able to save 30 to 45 percent of our time. Also, having a rich partner network has improved the speed to adopt new functionality. The administration application is very user-friendly and does not require a lot of ramp-up for users, which has also decreased the time it takes to get content deployed.

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Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features Contentstack offers is that when you create one item, such as a URL, you can use this item across other pages, which helps keep the content clean, although it can also lead to difficulties in finding this information for other pages."

"Contentstack has impacted my organization positively by helping us to deliver an application with a very good quality in terms of how it looks and feels."

"Contentstack has saved time and improved efficiency, and compared to other products, it is cost-effective and not expensive."

"Contentstack has positively impacted our organization, as tracking changes made by our very large team is difficult, so we are using Contentstack to update data in real-time."

"Contentstack has created an impact of quick access to a non-tech person to add the properties right away and to work on their own personalized marketing campaigns and other aspects."

"Contentstack has positively impacted my organization because we can work with massive product SKUs, and we can now quickly use or reuse components, add products, and do bulk updates."

"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."

"The ease of use, which I mentioned as the best part, is especially highlighted by the clean UI and predictable UX of Contentstack, as there is not too much information on the screen at the same time that can confuse the users."

Cons

"I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding."

"For improvement, I want to clear the cache for the pages, as Contentstack does not provide a default way of invalidating the cache."

"I think Contentstack can be improved with a more appealing user design because it seems too bland."

"We are more worried about the pricing. For example, somebody who is a tech person trying to integrate based on the events finds it a little bit more not so accessible."

"It is good, but not great. For something like eighty percent of my set of tasks, I can scale based on the background we have with Contentstack."

"While Contentstack has great features, it is a bit expensive, and there is a learning curve involved for complex content models."

"Contentstack is much more complex and advanced technology. I think there are still some UI improvements which can be done to simplify the work."

"The API, specifically the Content Delivery API, can be a bit tricky sometimes."

Top Industries

By visitors reading reviews

Manufacturing Company

20%

Construction Company

15%

Financial Services Firm

15%

Outsourcing Company

12%

Manufacturing Company

12%

Financial Services Firm

Construction Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Contentstack?

I do not have an idea about pricing, setup costs, or licensing as I am a developer and not the owner, so I do not have that information. High-level managers would know those details.

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What needs improvement with Contentstack?

The documentation was easy to read, but it was hard to find a specific article. When we were searching for a specific capability, I didn't know how to start the search or where the starting point w...

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What is your primary use case for Contentstack?

My main use case for Contentstack is as a CMS, which manages omnichannel content delivery. This included a mobile application and a website which are managed in one place. This was for a multi-coun...

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What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

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What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

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What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

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Comparisons

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Liferay Digital Experience Platform vs Contentstack

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Contentful vs Contentstack

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Product Reports

Buyer's Guide

Contentstack

October 2026

Download Contentstack product report

Buyer's Guide

Gong

September 2026

Download Gong product report

Overview

Contentstack is a headless CMS that offers a flexible and scalable platform for managing content across digital experiences. Designed for enterprise needs, it empowers teams to deliver seamless, personalized, and engaging customer journeys rapidly.

Contentstack enables organizations to manage and deliver digital experiences across multiple channels with ease. It is built for fast deployment, integrating seamlessly with other platforms. Its headless architecture allows for flexibility in content and digital asset management, making the creation and delivery process efficient and adaptable to changing business demands.

What are the key features of Contentstack?

Headless Architecture: Decouples the CMS from the presentation layer for flexibility.
API-First Approach: Facilitates integration with existing systems and platforms.
Collaboration Tools: Streamlines team workflows and content approval processes.
Omnichannel Content Delivery: Ensures consistent content across all digital touchpoints.

What ROI benefits should you consider?

Scalability: Easily handles growing content needs without performance loss.
Efficiency: Reduces time-to-market with streamlined processes.
Adaptability: Quickly adjusts to new business requirements and technologies.

Contentstack is implemented across diverse industries, helping sectors like retail, finance, and healthcare provide consistent, personalized digital experiences. It supports content strategies that require agility, such as e-commerce platforms needing real-time updates or financial services delivering customized customer information.

Contentstack

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Buyer's Guide

Contentstack vs. Gong

September 2026

Free Report: Contentstack vs. Gong

Find out what your peers are saying about Contentstack vs. Gong and other solutions. Updated: September 2026.

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We monitor all AI Customer Experience Personalization reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.