What I appreciated about MSG91 is that the experience is very seamless, so we can access their APIs to check and navigate on their website itself. One of the main advantages is that it is very quick in delivering the OTP. When I dealt with other providers such as Vodafone and Hutch, it does take time and there is time lagging when delivering OTPs. MSG91 is more seamless than other SMS providers, and it is very well authenticated between our team. One tech team is involved in integrating the application with the SMS provider, so with the APIs and also with the testing part, the product is more stable. When compared to the rest of the SMS providers, I felt this is more stable. The key benefits I have seen from using MSG91 include the ability to make our own accounts. As I mentioned, we were providers who used to provide in-built apps for the rest of our clients, so instead of them finding an SMS provider, we provided the messaging OTP from our house itself, from our company's name. That was the main key benefit where the OTP goes with the SMS provider's name. Our name is Kazam, so the SMS goes by the name itself, Kazam, and the end clients were satisfied with it. It depends on partnership to partnership, but having a main account allows sub-accounts to be created so that we can provide those sub-accounts to our clients.
