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Cloudflare vs F5 BIG-IP Local Traffic Manager (LTM) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
6.2
Cloudflare's services enhanced security and efficiency, resulting in significant ROI, cost savings, and improved WordPress performance for businesses.
Sentiment score
6.6
Many companies found F5 BIG-IP LTM beneficial for security and deployment, with mixed views on ROI depending on pricing.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Owner at Hga consulting
The return on investment for me is significant as time is the critical aspect.
Senior Network and Security Expert at a financial services firm with 201-500 employees
The major return on investment is the security of our data.
IT Manager at Chong Hua Hospital
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.9
Cloudflare's support is responsive and knowledgeable, with varying experiences depending on the plan and need for faster escalation.
Sentiment score
6.7
F5 BIG-IP LTM support experiences vary, with mixed reviews on responsiveness, knowledge, community resources, and regional support efficacy.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Owner at Hga consulting
We use other solutions where support is available through Slack channels and is more interactive, with someone responding within a couple of minutes or seconds.
General Manager at bKash Limited
I would rate the technical support of F5 BIG-IP Local Traffic Manager (LTM) nine out of ten.
IT Manager at Chong Hua Hospital
Overall, my experience with F5 is very good compared to Radware.
Security Analyst at IBM
Customer support is quite good but could be faster.
Network Engineer at Stryker
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.9
Cloudflare excels in scalability, supporting seamless transitions and performance during high-traffic periods, highly rated by users.
Sentiment score
7.4
F5 BIG-IP LTM offers scalable integration with AWS, suitable for enterprises, but requires careful sizing to avoid constraints.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The tool offers very good performance, even during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's scalability is quite good; it is very easy to scale whenever we want to include multiple domains.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
7.5
Cloudflare is reliable with high stability ratings, minimal issues, improved network connectivity, and praised fast DNS services.
Sentiment score
8.0
F5 BIG-IP LTM is stable and reliable, with occasional bugs manageable through updates, supported by responsive customer service.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
The service is very stable with no impacts during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's reliability and uptime has met my expectations; it has been quite good in general.
Senior Network and Security Expert at a financial services firm with 201-500 employees
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Users suggest improvements in Cloudflare's features, pricing, support, analytics, documentation, and partner relations for better service experience.
F5 BIG-IP LTM needs better cost-effectiveness, user interface, cloud integration, documentation, security, automation, and a flexible licensing model.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements.
General Manager at bKash Limited
What Cloudflare is doing internally is that it is stepping ahead in areas like detection and protection.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Cloudflare could be improved by introducing a mid-tier pricing option.
Security Specialist at a tech services company with 1,001-5,000 employees
I expect faster resolutions when providing contact numbers while raising cases, as other companies typically do.
Network Engineer at Stryker
The pricing of F5 BIG-IP Local Traffic Manager (LTM) is on the higher side compared to competitors, but it is worth it.
Security Analyst at IBM
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
Cloudflare provides cost-effective, feature-rich plans for varying traffic needs, offering significant value compared to competitors like Akamai.
F5 BIG-IP LTM is feature-rich but costly, especially in AWS; consult F5 for tailored licensing options.
I find it to be cheap.
Engineer at SITMEXICO
The tool is a premium product, so it is very expensive.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
However, the enterprise price for small projects is a bit high.
Security Specialist at a tech services company with 1,001-5,000 employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
Cloudflare offers superior caching, DNS management, and security, enhancing performance, global reach, and domain management with innovative features.
F5 BIG-IP LTM excels in load balancing, security, and customization, enhancing performance and reliability for complex network environments.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Most of our DNS records that are presented to the internet are proxied whenever possible, providing another layer of defense from our perspective.
Senior Security Engineer at ManpowerGroup
Cloudflare has positively impacted our organization by giving us flexibility to manage the DNS part, being quite fast, and allowing us to manage everything from a single dashboard.
Senior Network and Security Expert at a financial services firm with 201-500 employees
The impact of SSL offloading on reducing server load and latency is very much positive because whatever traffic we receive, we encrypt at our F5 BIG-IP Local Traffic Manager (LTM) level, which has definitely reduced the additional load and SSL decryption load on the servers, so it has very much helped us and it is very smooth; it will not take much time and will not impact our regular traffic.
Security Analyst at IBM
R-series has better CPU and memory, leading to higher throughput with minimal downtime, making it a significant improvement over the I-series.
Network Engineer at Stryker
One of the most beneficial features of F5 BIG-IP Local Traffic Manager (LTM) is its ability to identify compromised traffic and its capabilities in authentication.
IT Manager at Chong Hua Hospital
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
Web Application Firewall (WAF) (6th)
Cloudflare
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Distributed Denial-of-Service (DDoS) Protection (2nd), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (17th)
F5 BIG-IP Local Traffic Man...
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
124
Ranking in other categories
Application Delivery Controllers (ADC) (1st)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
edshyaa - PeerSpot reviewer
Network Engineer at Stryker
Load balancing has improved traffic distribution and currently supports high availability upgrades
F5 BIG-IP Local Traffic Manager (LTM) offers effective load balancing methods that help distribute traffic across our servers, whether we have two or several. This load balancing feature stands out as it is the fundamental work we do with F5 BIG-IP Local Traffic Manager (LTM). While I recognize there are many features, such as iRules, which I have not explored yet, we primarily work on VIPs, pool members, and traffic distribution. The load balancing algorithms' flexibility makes them very useful for our team, enabling us to choose different servers and manage load effectively. We use various methods based on user or application requirements, making the algorithms set up by F5 in the backend quite helpful. F5 BIG-IP Local Traffic Manager (LTM) positively impacts our organization primarily through its load balancing capabilities. We avoid traffic overload on individual servers by placing backend servers behind F5 BIG-IP Local Traffic Manager (LTM) VIP. This load balancing helps us manage traffic effectively. Since the configuration of the I-series, we have had smooth performance, and with the recent migration to the R-series, it is working faster than before, providing positive outcomes for our operations. Since moving to the R-series, I notice improved performance; it is user-friendly and handles traffic efficiently. The upgrading process is different as we create tenants and a main host. R-series has better CPU and memory, leading to higher throughput with minimal downtime, making it a significant improvement over the I-series.
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
8%
Financial Services Firm
16%
Manufacturing Company
9%
Computer Software Company
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise32
Large Enterprise86
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What needs improvement with F5 BIG-IP?
F5 BIG-IP Local Traffic Manager (LTM) could improve file upload speeds when opening cases and attaching files; someti...
What is your primary use case for F5 BIG-IP?
My main use case for F5 BIG-IP Local Traffic Manager (LTM) is placing our applications on F5 and the backend servers ...
 

Also Known As

Cloudflare WAF
Cloudflare DNS
F5 BIG-IP, BIG-IP LTM, F5 ASM, Viprion, F5 BIG-IP Virtual Edition , Crescendo Networks Application Delivery Controller, BIG IP
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
Riken, TransUnion, Tepco Systems Administration, Daejeon University, G&T Bank, Danamon, CyberAgent Inc.
Find out what your peers are saying about Imperva, Fortinet, F5 and others in Web Application Firewall (WAF). Updated: May 2026.
899,917 professionals have used our research since 2012.