Citrix SD-WAN [EOL] vs Exinda comparison

Citrix and GFI are both solutions in the WAN Optimization category. Additionally, 90% of Citrix users are willing to recommend the solution, compared to 87% of GFI users who would recommend it.

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Executive SummaryUpdated on Jul 6, 2025

Citrix SD-WAN and Exinda compete in the enterprise networking category, focusing on WAN optimization. Citrix SD-WAN holds the upper hand due to its extensive customization, scalability, and cost-effectiveness.

Features: Citrix SD-WAN offers load balancing, zero-touch deployment, and seamless connectivity for branches. Its scalability and cost-effectiveness enable fast communication. Exinda provides detailed traffic management, granular application control, and real-time monitoring, enhancing application layer prioritization.

Room for Improvement: Citrix SD-WAN could benefit from more intuitive configuration, better pricing structures, and enhanced firewall features. Its reporting capabilities can also be improved. Exinda needs to expand its application acceleration range, improve device throughput, and streamline real-time monitoring to include VLAN filtering. Users also seek increased training resources.

Ease of Deployment and Customer Service: Citrix SD-WAN supports both on-premises and cloud deployments, offering flexibility, though its support may lack consistency and speed. Exinda is limited to on-premises deployment and requires expert support due to its complexity. Citrix provides a more versatile experience with hybrid options, albeit with variable support levels.

Pricing and ROI: Citrix SD-WAN is seen as a premium-priced solution but offers good ROI, with high initial costs offset by networking cost savings. Exinda's licensing is competitively priced and scalable, catering to cost-conscious deployments. Citrix delivers strong ROI through vendor flexibility, while Exinda's straightforward pricing suits smaller setups, providing solid ROI via telco growth savings.

To learn more, read our detailed WAN Optimization Report (Updated: July 2025).

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WAN Optimization

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

Fast and secure deployments simplify operations for government and fintech clients

It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.

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Sammy Mukuna

Network Admin at Naivas Ltd

Seamlessly combines Internet and MPLS

Citrix has made my work easier and more cost-effective. It lowered our Internet costs and gave me the flexibility to choose providers based on each location's connectivity. Unlike before, I'm not tied to a specific provider. The central deployment feature allows easy configuration updates for all boxes from the head office, streamlining network management. This simplification has been a big plus for our operations.

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Marek Jaworski

Senior Engineer, Team Lead, Network Operations at a comms service provider with 1,001-5,000 employees

Allows us to have better control over our network by shaping traffic more gently

There might be room for improvement in the speed and throughput of some of their devices. They're getting a bit slow on some of the bigger devices. It would be helpful if there were some sort of an ISP model. Also, while I don't think it would be possible for them to do, it would be better if they had the Citrix support and the visualization to visualize your network. Besides that, it fits its purpose as a shaper and accelerator. Some people would say things like, "Add a firewall to it," but I disagree. I think a firewall's a firewall, and Exinda's a shaper and accelerator.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Cloudflare DNS is security."

"The technical support is good."

"The solution automatically detects and responds to certain types of traffic based on geolocation."

"When using services like Heroku, Cloudflare is very useful for CNAME flattening. I also use it for their end-to-end SSL with TLS authentication on nginx for securing servers."

"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."

"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."

"Its ease of integration with Office 365 and the fact that it's a good product compared to what I had before"

"It is a fast and secure DNS."

More Cloudflare pros

"The main advantage of Citrix SD-WAN is that it enables fast communication between our branches and data centers. And, with its cloud management features, it also makes the process of adding new branches into our company network much easier."

"It allows us to use additional VPNs, offering more options compared to other VPN solutions."

"We are using it widely for the local record for SaaS-based applications. Another valuable feature is a local breakout."

"The VPN and the load balancing are the most valuable features."

"Downtime for branch offices is now almost zero. We have 100% real-time visibility into all of our lines. MPLS links have been replaced with lower-cost links, saving a larger percentage of line costs. Overall, I see SD-WAN as a must. And the Citrix SD-WAN product has delivered on expectations and exceeded them. (With later firmware updates we now have good firewall capabilities in the product too)."

"The SD-WAN solution as it is already is quite feature-rich and the upgrade process is very simple."

"The scalability and stability are quite good in general."

"It allows you to combine two asymmetrical connections."

More Citrix SD-WAN [EOL] pros

"The most valuable features are the shaper, accelerator, and the reporting... it will shape the traffic better than, for example, a Cisco, because it's more gentle on the shaping side of things. Suppose you were selling a 20-meg link. Because you can shape to the nth degree of traffic, the 20-meg link feels like about a 30 to 40-meg link."

"It has the ability to prioritize, providing an automatic optimization. I can put it in a hierarchy and know that certain devices will be prioritized over others. It is able to identify the traffic. It can pick out whether if its a Zoom meeting (or something like that), then it's able to put that somewhere in the hierarchy based on the traffic type."

"Exinda can show you which product uses how much throughput and can help you manage it."

"The most valuable feature is the ability to create policies where we can tailor them to the customer. It enables us to prioritize apps and users for bandwidth."

"The most valuable feature is the ability to provide very granular classes of service. That's important because it allows us to prioritize certain traffic types over others, to a very granular level."

"The most valuable feature is the ability to manage the traffic at the application layer. It makes things a lot easier. We're not digging for port numbers and IP addresses and different services... It makes us far more responsive in our ability to do things and speed up the process. We're a very small shop, so having something that's straightforward and easy to use is a big help."

Cons

"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."

"The product support needs to be accessible from more places, a wider area of coverage."

"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."

"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."

"One area of improvement is in the Access Rules. Hypothetically, if we wanted to block or challenge traffic outside of the United States, the only way to currently do that (as far as I know) is to enter every single country outside of the United States. That could be a labor intensive job. A solution could be to enable users to create a rule where traffic is only allowed within a certain country."

"There might be helpful if there was some web application firewall feature."

"Latencies are always a problem."

"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."

More Cloudflare cons

"The initial setup could be a bit easier."

"The only improvement for Citrix SD-WAN would be to lower its cost."

"I am happy with this product. If anything, its price can be reduced. It is a bit expensive."

"The communication around the life cycle would have been really helpful. The main issue we have had is related to the life cycle because some of the things that we are using were discontinued. They were discontinued within a year after we had purchased it, which is a bit painful. If we had known that, we would've made some other decisions."

"Citrix should continue to offer a perpetual licensing model because it is very important to us."

"The price is the only thing that could be improved. Citrix is not a cheap solution."

"I would like to see support for additional reporting."

"There are a few things that can be improved, are domain-based routing and the slowness of virtual parts, and it may be due to the wrong configuration, which we have been unable to find out."

More Citrix SD-WAN [EOL] cons

"What I don't like is the fact that I haven't purchased the overall management interface. That is the interface that allows you to manage multiple Exindas. Personally, I think Exinda should provide that for free. I think that if you buy more and more Exinda boxes, you shouldn't then have to incur a charge for the overall management software. While I can manage each Exinda separately, if they provided me with the overall management platform for free that would probably encourage me to buy more appliances."

"A lot of working with this solution is really intuitive. I have picked it up mostly on my own. I'm sure that there are some things that maybe I hadn't thought of or really hadn't considered, and I think it would be good just to promote some day courses. I don't really see a whole lot that comes out for Exinda as far as training or informational sessions through our normal resellers. It would be cool to know more about the solution by utilizing educational resources or even have Exinda promoted a bit better."

"The updating of applications that the system knows about could be a little quicker. For example, Zoom had been out for a while, but it took a while for it to show up as an application that Exinda could natively handle. We had to write some things in order to handle Zoom, initially."

"There might be room for improvement in the speed and throughput of some of their devices. They're getting a bit slow on some of the bigger devices. It would be helpful if there were some sort of an ISP model."

"It should improve the quality of service. It can improve their connection to the internet and your IP."

"In terms of improvement, one thing that has always frustrated me about it is that when you look at real-time monitoring, you can only filter it by IP address. You can't filter it by anything else. It would be good if we could filter by VLAN."

Pricing and Cost Advice

"The price of the solution is expensive."

"Cloudflare's pricing is not much higher and is good for middle-level organizations."

"That is one of the great features. I was able to access the majority of the features and services for free."

"A free version of the solution is available."

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."

"The product's pricing is minimal compared to other products."

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."

"We don't have any issues with the price."

More Cloudflare pricing and cost advice

"It would be helpful to have a demo license available for customers who want to prove the concept and conduct a proof of concept (POC) before committing to the solution. This is particularly important for customers in Egypt who often require a demonstration of the solution's features and compatibility with their needs before making any investment or incurring costs. Providing a demo license would allow customers to assess whether the solution would meet their needs or not."

"As NetScaler is now, I find it quite pricey."

"Citrix SD-WAN is quite an affordable product."

"It's a little bit on the high side compared to the other products."

"It depends on the scale. In our case, it would have been better if we had known about the life cycling steps, but otherwise, it is worth the money."

"The license was a one-time purchase. It's expensive."

"I'm not quite sure of the price ranges. Roughly, the hidden devices can scale up to $20K for one appliance. However, the branch CPs are USD $1,000 to $2,500."

"The price is relatively expensive."

More Citrix SD-WAN [EOL] pricing and cost advice

"The pricing and licensing are pretty fair and really competitive. There are other SD-WAN solutions that are pretty costly because they build in a service where they'll manage it for you, which is really great. I don't know if Exinda has that option as well. However, we are a small shop and cost-conscious. For things like this, we are accustomed to self-managing and this solution suits us just fine. For a tool that gives you, like the graphs and reporting, it has a fair price point."

"It is priced well for the market, for what it needs to do."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

10%

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

25%

Real Estate/Law Firm

11%

Educational Organization

Government

Computer Software Company

23%

Real Estate/Law Firm

13%

Financial Services Firm

10%

Government

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

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Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

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What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

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What do you like most about Citrix SD-WAN?

It lowered our Internet costs and gave me the flexibility to choose providers based on each location's connectivity.

See all answers

What is your experience regarding pricing and costs for Citrix SD-WAN?

It is on the expensive side. I would give it an eight out of ten in terms of costliness. In my region, the approximat...

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What needs improvement with Citrix SD-WAN?

The solution's licensing model could be improved. Citrix SD-WAN is a good product from a technical point of view. How...

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Product Reports

Buyer's Guide

Cloudflare

July 2025

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Buyer's Guide

Citrix SD-WAN [EOL]

July 2025

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Buyer's Guide

Exinda

July 2025

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Also Known As

Cloudflare DNS

Citrix CloudBridge, WOC, NetScaler SD-WAN

No data available

Overview

Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.

Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.

Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.

Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.

Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.

Cloudflare benefits

Cloudflare has many benefits. Some of its most valuable benefits include:

- Faster load times

- Robust DNS security

- Intuitive cloud Web Application Firewall (WAF)

- Free universal SSL

- Image enhancement

- Automatic browser caching

- Next-generation cloud load balancer

- Accelerated Mobile Pages (AMP)

- Rate limiting

- Minification

- Zero-trust capabilities

- Cost-effective

- Reduced carbon footprint

Reviews from real users

“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange

“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet

“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company

Cloudflare

Citrix SD-WAN [EOL] enhances network stability, redundancy, and reliability, supporting connectivity between branches, optimizing internet access, and enabling secure, redundant networks, both on-premises and cloud-based.

Corporations utilize Citrix SD-WAN [EOL] to improve network performance, minimize downtime, and ensure high availability. Combining communication methods and supporting interbranch internet routing, it assists businesses in transitioning from MPLS, centralizing monitoring, and optimizing bandwidth use. Its functionality includes secure connections, cost reductions, and effective management of internet access. The support for multiple communication methods, application reliability, and ease of implementation make it a valuable tool for modern network management.

What key features does Citrix SD-WAN [EOL] offer?

Security: Enhanced protection to safeguard network data
IPv6 layering over IPv4: Ensures compatibility and future-proofing
Active-Active bandwidth use: Maximizes bandwidth utilization
Zero downtime failover: Maintains continuous operation during failures
Zero-touch deployment: Simplifies the installation process
Application reliability: Ensures high performance for critical applications
Cost-effectiveness: Reduces overall networking expenses
Central deployment: Facilitates easy configuration updates and management

What benefits should users look for in Citrix SD-WAN [EOL] reviews?

Enhanced performance: Improved application and connectivity speed
Increased reliability: Minimized network downtime and interruptions
Centralized monitoring: Streamlined network oversight and control
Scalable security: Adaptable protection for evolving network needs
Cost savings: Lower operational costs compared to traditional MPLS
Flexibility: Ability to handle multiple network functions effectively

Industries implement Citrix SD-WAN [EOL] to replace costly MPLS setups with more flexible VPN and NetScaler options, benefiting sectors like finance, healthcare, and retail that require robust, secure, and scalable network solutions. Organizations achieve better device management and efficient connectivity across multiple branches, enhancing their operational effectiveness.

Citrix

Exinda is designed to help Network Managers solve pressing IT problems in today's complex network. Our award winning technology combines interactive analytics, an intelligent recommendation engine and powerful actions like shaping and optimization, all in one solution.

GFI

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

AIDS Healthcare Foundation, Cornerstone Home Lending Inc., Dallara, ecVision, Essar, Eurofred, Groupe Promutuel, HMSHost Corporation, Royal Caribbean Cruise Lines Ltd, Royal Caribbean International

UMass Dartmouth, MLB Network, R&R Ice Cream, Savills, Manhattan School of Music, Blum Shapiro, Cincinnati Public Schools, City of Richmond, Genting Casinos, The Salvation Army, VoIP Unlimited, Frontier Silicon, Lakeshore Toltest, CTI Foods

Find out what your peers are saying about Cato Networks, Hewlett Packard Enterprise, Riverbed and others in WAN Optimization. Updated: July 2025.

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