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Calabrio ONE vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Calabrio ONE
Ranking in AI Customer Experience Personalization
3rd
Average Rating
7.8
Reviews Sentiment
7.5
Number of Reviews
42
Ranking in other categories
Workforce Engagement Management (3rd), AI Scheduling & Coordination (2nd)
Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Calabrio ONE is 1.2%, down from 2.4% compared to the previous year. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Calabrio ONE1.2%
Gupshup0.9%
Other97.9%
AI Customer Experience Personalization
 

Featured Reviews

Jaleelakadheer Mohideen - PeerSpot reviewer
Operation Planning Associate at a financial services firm with 5,001-10,000 employees
Improved agent adherence and scheduling have boosted satisfaction but reporting still needs real time
In terms of improvements for Calabrio ONE, since I do not work with forecasting, I think we could collaborate AWS with Calabrio ONE to get live data fed into Calabrio ONE, which would be even greater for forecasting. We pull the majority of our reports through Calabrio ONE, and something I have noticed is that for the intraday report, if we want to pull data at 12:30, we have to wait until 12:45. It is a 15-minute refresher window, which is lagging behind. This delay is the same for any report being pulled. I do not have a grand overview of forecasting, but it generally takes a long time, and my agents have not been able to collaborate AWS with Calabrio ONE in the forecasting aspect. Apart from that, everything else is working great on Calabrio ONE. I would love it if it was more real-time and if I could download the data almost immediately without waiting for that 15-minute buffer. I rate Calabrio ONE a seven because I feel it could be improved. As I mentioned, the 15-minute buffer is an issue, and the real-time feeding into forecasting could be better. If we could control Shift Bags within Calabrio ONE instead of using another application like Teleopti to manage Shift Bags or control overall shifts, that would be even better. Right now, we use a combination of Teleopti and Calabrio ONE to decide the Shift Bags. The quantity and quality of results provided by Calabrio ONE are accurate 95 percent of the time. The forecasting feature in the application might not be the most accurate, which is an area where we do have issues, especially when scheduling breaks at intervals where calls might be at a higher volume. Those are rigged. Apart from that, since breaks and other meetings get allotted automatically, we do have to manually move them around because that forecasting is not accurate. If that could be improved, it would be great.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Calabrio ONE impacted my organization positively by making it really easy to keep track of each and everything, such as PTO quotas, AHT, volume, adherence, and agent performances, so it was just really easy to capture all the details and see what the trends are, how the data is behaving, and it helped the organization gain a gold standard in our yearly reviews."
"The UI is slick."
"I find Calabrio ONE much more efficient than the system we were using before, which I cannot even remember the name of because it was that ineffective."
"The customer service has been excellent, and we have received excellent remote and on site support."
"Calabrio ONE is a great product, is user friendly, and has great customer service."
"Leadership is able to help new agents learn in real-time versus going back and reviewing."
"It has streamlined how we access and review recordings as well as assisted in making our evaluation process much easier."
"Calabrio ONE is a great tool to use with multiple features that allow me to add schedules very easily and onboard users in bulk."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"The return on investment has been tremendous."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
 

Cons

"15 minute intervals across the solution would be of great value."
"I think Calabrio has a lot of potential but the day to day scheduling functions take too many steps."
"Calabrio ONE needs many improvements from a high-level view."
"There is a need for a lunch and break auto optimization."
"What's currently limited is a forum for UK customer to share best practices with and to utilize these connections to ensure that we are using the system to its full capability."
"Being able to "publish" or rerun the schedule for only one agent would be ideal."
"The only issue I have found with Calabrio is the WFM side."
"Calabrio ONE can be improved because the biggest challenge is that it is unnecessarily complicated, as the reporting and data exploration tools are somewhat complex for new users."
"If I suggest an improvement, I would desire to see deeper analytics."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Gupshup could be improved by adding more selection of templates."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Outsourcing Company
16%
Manufacturing Company
10%
Construction Company
8%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise37
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Calabrio ONE?
I do not know about that because my company provided it to me. I do not know about the costing of Calabrio ONE, the licensing, or the setup costs because my organization provided it. I did not hand...
What needs improvement with Calabrio ONE?
Calabrio ONE can be improved in the area of predictive workforce planning. I believe predictive workforce planning would be more valuable if the platform could automatically identify unusual patter...
What is your primary use case for Calabrio ONE?
I use Calabrio ONE for small retail verticals from one of the projects like Mattel and other pieces as well for delivering the POC at the client side. I was working on almost three to four projects...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Also Known As

Calabrio
No data available
 

Overview

 

Sample Customers

Polaris, Equifax, Fedex, Rabo, Paychex, Virteva, VITAS Healthcare Corp, Keurig Green Mountain, AT&T, Esurance, Subaru, Boeing, Tiffany & Co., Thomson Reuters.
Information Not Available
Find out what your peers are saying about Calabrio ONE vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.