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Bitrix24 vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.1
Bitrix24 provides high ROI through process streamlining, cost reduction, strong integration, and efficient digitization, enhancing workflow management.
Sentiment score
5.7
LeadSquared users saw improved conversion rates and productivity, reducing lead management needs and boosting ROI by up to 37%.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Gtm Operator, Lead Generator at 404Minds Technologies
With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.
Senior Manager- Admissions at Sector 125
 

Customer Service

Sentiment score
6.6
Bitrix24's support is responsive with mixed feedback; community support is praised, but documentation clarity varies.
Sentiment score
6.6
LeadSquared's support is friendly, prompt, and professional, often resolving issues effectively despite technical delays. Users rate it highly.
They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.
Crm Analyst at Univo Edtech
Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.
Senior Project Manager at Epicor Software
It is easy to reach the team over a call if needed.
Senior Manager- Admissions at Sector 125
 

Scalability Issues

Sentiment score
6.8
Bitrix24 provides scalable solutions for diverse business sizes, though larger deployments may encounter challenges with infrastructure and integrations.
Sentiment score
6.4
LeadSquared is praised for scalability and integration ease, but its costliness and limited international presence are noted drawbacks.
Reducing the headache and costs of integration involved when using services provided by the main service provider itself.
Senior Manager- Admissions at Sector 125
If you are working on a private cloud, then that is the best thing LeadSquared offers.
Crm Analyst at Univo Edtech
Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.
Senior Project Manager at Epicor Software
 

Stability Issues

Sentiment score
7.7
Bitrix24 is generally reliable with occasional issues; frequent updates and strong support contribute to its high stability ratings.
Sentiment score
8.1
LeadSquared is praised for reliability and quick performance, with minimal issues, and is favored over alternatives like Wix.
LeadSquared is quite stable.
Growth Associate at a educational organization with 11-50 employees
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Gtm Operator, Lead Generator at 404Minds Technologies
LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.
Senior Project Manager at Epicor Software
 

Room For Improvement

Bitrix24 needs improved UI, integrations, support, reporting, workflows, and simpler client communication for enhanced usability and performance.
LeadSquared requires improvements in UI, integrations, analytics, customer service, license control, and AI/ML features for better user experience.
Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.
Senior Project Manager at Epicor Software
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Gtm Operator, Lead Generator at 404Minds Technologies
Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots.
Senior Manager- Admissions at Sector 125
 

Setup Cost

Enterprise users find Bitrix24 pricing competitive, recommending licensed plans for functionality and affordability compared to other solutions.
LeadSquared offers competitive pricing with annual licenses and notable support, but larger enterprises might find better alternatives.
The licenses cost is also very less as compared to other CRM platforms.
Crm Analyst at Univo Edtech
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Gtm Operator, Lead Generator at 404Minds Technologies
 

Valuable Features

Bitrix24 provides an integrated platform with CRM, collaboration, and automation tools, valued for usability and comprehensive business functions.
LeadSquared boosts productivity with automation, seamless app integration, user-friendly interface, and insightful dashboards, enhancing lead conversion and ROI.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.
Senior Project Manager at Epicor Software
LeadSquared provides a bot facility that sends leads in real-time, which are considered hot leads because students directly land on the website to search for programs at Amity University, leading to high conversion chances.
Senior Manager- Admissions at Sector 125
 

Categories and Ranking

Bitrix24
Ranking in CRM
34th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Project Management Software (27th), Enterprise Social Software (22nd)
LeadSquared
Ranking in CRM
11th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
Marketing Automation (6th)
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of Bitrix24 is 0.8%, down from 2.0% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
Bitrix240.8%
Other98.3%
CRM
 

Featured Reviews

Abasiakama Bassey - PeerSpot reviewer
Founder at Elxae Hub
A project management tool that offers great scalability and stability
The support provided by Bitrix24 is an area with shortcomings that needs improvement. From an improvement perspective, Bitrix24 should consider providing live and upfront support to its users, especially those who use the solution's free version. If you want someone to get on your platform for which you can't provide support, then it doesn't make that platform any different from its competitors. It would make sense to people if Bitrix24 could provide support for even their free version. It would be good if Bitrix24 added some accounting elements to the tool instead of just providing functionality related to bookkeeping alone since it can help Bitrix24 become a complete tool. During the setup phase of the solution, the tool should provide its users an option to add the accounting part, making it a complete solution.
Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Automation has strengthened lead hygiene and reporting and drives faster sales conversions
One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.
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Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
13%
Manufacturing Company
9%
Computer Software Company
8%
University
22%
Construction Company
15%
Outsourcing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise20
 

Questions from the Community

What is your experience regarding pricing and costs for Bitrix24?
The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.
What needs improvement with Bitrix24?
We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.
What advice do you have for others considering Bitrix24?
I would recommend Bitrix24 to others. Although we are moving to another solution, Bitrix24 offers impressive capabilities we haven’t utilized fully. I'd rate the solution eight out of ten.
What is your experience regarding pricing and costs for LeadSquared?
The pricing and setup cost were challenging to negotiate; LeadSquared provided high pricing but this was managed through negotiation. However, the basic problem with LeadSquared is that they tend t...
What needs improvement with LeadSquared?
LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is curre...
What is your primary use case for LeadSquared?
LeadSquared is utilized to capture leads and call on the data for lead to form conversion. When a prospective candidate searches for courses at one of the Amity University campuses on the website, ...
 

Comparisons

 

Overview

 

Sample Customers

mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Bitrix24 vs. LeadSquared and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.