Creatio Sales and Bitrix24 are two prominent players in the CRM and project management software market, offering a range of features suitable for various business needs. Creatio Sales seems to have the upper hand due to its low-code/no-code customization, making integration and flexibility key advantages.
Features: Creatio Sales stands out with its no-code customization capabilities, allowing easy modifications without heavy IT intervention. Its drag-and-drop functionality enhances flexibility, making customization straightforward. Bitrix24 is appreciated for its CRM and project management tools with built-in communication options. The free version and customizability make it attractive to businesses seeking all-in-one solutions.
Room for Improvement: Sales Creatio needs advancements in mobile app capabilities and marketing functions, with email integration and PDF creation requiring attention. Bitrix24 faces issues with its user interface complexity and demands better integration and enhanced project management features. Concerns exist over its reliance on Russian APIs, raising security issues.
Ease of Deployment and Customer Service: Creatio Sales offers deployment both on-premises and in the cloud, with customer support praised for responsiveness despite delays on complex issues. Bitrix24 also provides flexible deployment options but faces criticism for weak customer service, particularly for free-tier users needing direct assistance.
Pricing and ROI: Sales Creatio presents a competitive pricing model with upfront, transparent costs, seen as lower than Salesforce. Bitrix24 is considered affordable, offering a free tier but receiving feedback on rising prices as users seek enhanced features. Both promise positive long-term impacts, though some users find ROI measurement challenging.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
The marketplace is complicated for customers and primarily benefits partners.
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
| Product | Mindshare (%) |
|---|---|
| Creatio Sales | 1.0% |
| Bitrix24 | 0.8% |
| Other | 98.2% |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 2 |
Bitrix24 is a highly customizable platform offering tools for CRM, project management, and team collaboration. Its features are tailored for organizations seeking stable solutions with integration capabilities. Despite challenges, it remains a popular choice for managing enterprise-wide tasks.
Bitrix24 provides an array of functionalities designed to streamline business operations. It includes project management, CRM integration, and collaboration tools. Users appreciate its capabilities in data entry, automation, and pipeline views, along with third-party integrations. While it excels in team collaboration and office automation, there are some aspects like marketing automation and financial workflows that could be improved. Users find challenges with integration capabilities, especially with ERP systems, and experience performance issues and bugs in mobile systems. There is a need for better support services, and extracting data can be problematic.
What are the key features of Bitrix24?Bitrix24 finds its application in sectors like sales, marketing, and customer service. Organizations utilize it to manage deals, leads, and CRM activities, with added capabilities for project management and internal communication. It serves sectors needing finance management, client proposals, and enterprise-wide task tracking.
Creatio Sales is an agentic sales platform designed to manage the end-to-end sales cycle, supporting everything from short transactional deals to complex B2B sales. It enables sales teams to build pipeline, manage accounts and opportunities, execute commercial processes, and forecast revenue on one platform. Embedded sales AI agents automate routine tasks and support execution across the sales cycle.
The core applications of Creatio Sales cover Customer 360 and account intelligence; portfolio and territory management; engagement, lead, and opportunity management; quotes, orders, and guided selling; and forecasting, field sales, and partner channels. Together, they provide a connected environment for managing customer relationships, prospecting, deal progression, commercial transactions, and revenue planning across different sales models and channels.
Creatio’s built-in sales AI agents support account enrichment, lead and opportunity insights, meeting preparation, next-best actions and offers, sales productivity, and field sales. These agents can identify buying signals, explain lead scores, assess deal risks, generate meeting briefs, recommend next steps, surface cross-sell and upsell opportunities, and automate follow-ups and administrative work.
Creatio Sales is built on the Creatio Business & AI Studio platform, which allows organizations to adapt sales processes, business rules, and interfaces with less reliance on custom development. It integrates with existing business systems and can operate independently or together with Creatio Marketing and Creatio Service as part of an end-to-end CRM environment.
What are the key features of Creatio Sales?
What business benefits or ROI should users look for?
Creatio Sales can help organizations improve sales productivity, pipeline management, and visibility across the sales cycle. Key areas of value include:
Who is Creatio Sales best suited for?
Creatio Sales is a solid choice for organizations managing complex or high-volume sales operations across multiple teams, territories, channels, or sales models. It can support both shorter transactional sales cycles and complex B2B processes involving multiple stakeholders and stages.
It is particularly relevant for organizations looking to improve pipeline visibility, standardize sales execution, manage account and territory coverage, or use AI agents to reduce repetitive work across the sales cycle. Creatio Sales can be deployed independently or with Creatio Marketing and Creatio Service as part of an end-to-end CRM environment.
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