Azure Firewall vs Palo Alto Networks NG Firewalls comparison

Cancel
You must select at least 2 products to compare!
Comparison Buyer's Guide
Executive Summary
Updated on Mar 17, 2022

We performed a comparison between Azure Firewall and Palo Alto Networks NG Firewalls based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of Azure Firewall overwhelmingly agree that the initial setup is easy and straightforward. Palo Alto Networks NG Firewalls users say the initial setup is easy, but it can also be complex if your organization has a complicated environment or will be using a large number of the features.
  • Features: Valuable features of Azure Firewall include the intrusion detection and prevention system, network filtering, integration, security, connectivity, threat intelligence, virtual IP addresses, and auto scaling. However, reviewers feel that Azure Firewall could benefit from better scalability and a more user-friendly interface and that their reporting, logging, and monitoring features need improvement.

    The features Palo Alto Networks NG Firewalls users find most valuable are its stability, its unified platform, application identification, antivirus, vulnerability protection, URL filtering, SSL VPN, IPsec VPN, DNS security, and its machine learning capabilities. Despite all of these amazing features, reviewers say some features are buggy, their documentation could use improvement, and that its next-generation capabilities come with limitations.
  • Pricing: Users of Azure Firewall agree that the pricing is fair while users of Palo Alto Networks NG Firewalls say it is definitely an expensive investment.
  • Service and Support: Users of Azure Firewall mention that service and support is usually very good. However, there are some users who indicate that the response time can take a bit longer than desired. Most users of Palo Alto Networks NG Firewalls agree that the support is very good, some even giving it a rating of 8 out of 10.
  • ROI: Azure Firewall users have seen cost benefits, stating that you get better value for your money. Multiple Palo Alto Networks NG Firewalls reviewers have reported an ROI - some mentioning it has provided more efficiency and cost savings, and others saying it has given them complete visibility in the environment in terms of security. Still other reviewers of Palo Alto Networks NG Firewalls stated it has effectively reduced the workload on all of their networks and security tools, specifically because of its unified platform.

Comparison Results: Based on the parameters we compared, while Azure Firewall is certainly a solid option, Palo Alto Networks NG Firewalls is equally good. Users of both products have been happy with the ROI results. What differentiates the two products is the stark difference in pricing, which may ultimately sway an organization’s purchasing decision.

To learn more, read our detailed Azure Firewall vs. Palo Alto Networks NG Firewalls Report (Updated: January 2023).
670,400 professionals have used our research since 2012.
Q&A Highlights
Question: What is a better choice, Azure Firewall or Palo Alto Networks NG Firewalls?
Answer: Azure Firewall Vs. Palo Alto Network NG Firewalls Both solutions provide stellar stability and security. Azure Firewall is easy to use and provides excellent support. Valuable features include integration into the overall cloud platform, autoscaling, and the ability for users to create virtual IP addresses. The cost of the solution is also competitive. Palo Alto Networks NG Firewall is easy to configure and easy to upgrade, offering very good content control. It offers a parallel processing data plan, which makes the overall processes more efficient. Palo Alto offers blocking of undesirable URLs and also offers some threat hunt capabilities, which makes it better than other vendors. However, pricing can be high and support response can be a bit slow. Also, it only offers a cloud-based solution. For Azure Firewall you have to specify each IP address used. We also found Azure to be challenging to implement from region to region, as it does not currently offer a universal approach across regions. Conclusions Although Azure Firewall is very user-friendly and offers good support, it can be very limiting if your operation is more global. We found that even though it costs more, Palo Alto Network NG Firewall was a better fit, as it offers a cloud-based solution and has threat protection capabilities that make it a better overall investment for our business needs.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It brings us the ability to work from anywhere and has allowed us to work remotely without having to incur a lot of other costs. If we didn't have this type of solution, since we have so many on-prem services that are required, we would have likely lost money and been unable to deliver. We have a video services team who helped build the content for our sporting events. When you are watching a Leaf game and those swipes come by as well as the clips and things, those are all generated in-house. Without the ability to access our on-premise resources, we would have been dead in the water. So, the return on that is pretty impressive.""I like that Cisco Firepower NGFW Firewall is reliable. Support is also good.""The Inline Mode configuration works really well, and ASA works very impressively.""With the pandemic, people began working from home. That was a pretty big move, having all our users working from a home. More capacity needed to be added to our remote VPN. ASA did this very well.""The features that are most valuable within the firewall are the IPS as well as the Unified Communications. We also really like the dynamic grouping.""This solution made our organization more secure and gave us better control.""The main thing that I love the most is its policy and objects. Whenever I try to give access to a user, I can create an object via group creation in the object fields. This way, I am not able to enter a user in the policy repeatedly.""The initial setup was not complex."

More Cisco Secure Firewall Pros →

"The solution is stable.""I think that one of the best features is definitely the premium version, along with the IDPs in terms of the intrusion detection and prevention system.""Among the most valuable features are the DDoS protection that protects your virtual machines, the threat intelligence, and traffic filtering.""The solution should be capable of self-scaling, which is one of the features we like about it.""In terms of the reporting, it's beautiful. It integrates with Azure monitoring and with Azure policies. That piece is a big help. You can set governing policies and you can use the application firewall, as well as the Azure Firewall, to enforce those policies.""All its features are good. That's why we recommend it.""The initial setup is straightforward; Azure Firewall does not have a complex implementation process. It is very simple; you just need to enable the service within Azure. It does not require any maintenance because it is managed by Microsoft, that is, it is a fully managed service.""It is easy for me to protect certain ports or even the IP addresses, as well as do whitelisting, blacklisting, and the FQDN when we want virtual machines connected and to protect certain websites."

More Azure Firewall Pros →

"The packet level inspection is the most valuable feature. The traffic restriction features allow us to restrict the sub-features of any platform.""It is pretty important to have embedded machine learning in the core of the firewall to provide inline, real-time attack prevention, because all these different attacks and threats are constantly evolving. So, you want to have something beyond just hard pass rules. You want it to learn as it is going along. Its machine learning seems pretty good. It seems like it is catching quite a few things.""Mechanically, all firewalls work in a similar fashion, but what makes Palo Alto different is that it also has some of the threat hunt capabilities. It is a little bit better than other vendors.""The most important thing is that it's really user-friendly. I have almost stopped using the CLI because I like the graphical interface. You can do whatever you want on a single screen, including all the configuration and implementation, using Panorama. You don't have to switch from one place to another.""Palo Alto NGFW’s unified platform has helped our customers eliminate security holes. With a unified platform, customers can deploy the NG Firewall both in the data center edge, inside the data center, and in the product/public cloud environments. They have the same user interfaces and platform, so they can be maintained by a single unified platform called Panorama. Customers can use Palo Alto Network NG Firewalls in all the places where they need to protect their environments. This helps to decrease security holes.""It has a unique approach to packet processing. It has single-pass architecture. We can easily perform policy lookups, application decoding, and integration or merging. This can be all done with a single pass. It effectively reduces the amount of processing required to perform multiple actions. This is the main advantage of using Palo Alto.""It is critical that Palo Alto Networks NG Firewalls embeds machine learning in the core of the firewall to provide inline, real-time attack prevention. In my environments, we have an integration with a third-party vendor. As soon as there is new information about new threats and the destination that they are trying to reach on any of our network devices, that traffic will be stopped.""URL filtering and WildFire features are most valuable. It is very user-friendly. It is a very solid product, and it definitely works."

More Palo Alto Networks NG Firewalls Pros →

Cons
"It would be great if some of the load times were faster.""When we first got it, we were doing individual configuring. Now, there is a way to manage from one location.""There is limited data storage on the appliance itself. So, you need to ship it out elsewhere in order for you to store it. The only point of consideration is around that area, basically limited storage on the machine and appliance. Consider logging it elsewhere or pushing it out to a SIEM to get better controls and manipulation over the data to generate additional metrics and visibility.""Cisco still has a lot of work to do. You can convert an ASA over to a Firepower, but the competitors, like Palo Alto and Juniper, are coming in. And believe it or not, they are a little bit more intuitive. Cisco has a little bit more work to do. They're playing catch up.""I would like to see improvement when you create policies on Snort 3 IPS on Cisco Firepower. On Snort 2, it was more like a UI page where you had some multiple choices where you could tweak your config. On Snort 3, the idea is more to build some rules on the text file or JSON file, then push it. So, I would like to see a lot of improvements here.""One of the challenges we've had with the Cisco ASA is the lack of a strong controller or central management console that is dependable and reliable all the time.""I have used Fortinet, Palo Alto, and Check Point previously and I prefer the process of everything working together.""The ability to better integrate with other tools would be an improvement."

More Cisco Secure Firewall Cons →

"It is a cloud service, but the lending speed for each region is not always the same. For example, in China, the speed is slow. They need to think about how to make sure that the service pace or speed is always the same in all regions. It would be a great improvement if they can provide the same pace worldwide.""An Azure firewall is not a real firewall.""Azure Firewall has limited visibility for IDPS, no TLS inspection, no app ID, no user ID, no content ID, no device ID. There is no antivirus or anti-spyware. Azure Firewall doesn't scan traffic for malware unless it triggers an IDPS signature. There is no sandbox or machine learning functionality, meaning we are not protected from Zero-day threats. There is no DNS security and limited web categories.""For larger enterprises, they need to adjust the scalability.""For large organizations, a third-party firewall would be an added advantage, because it would have more advanced features, things that are not in Azure Firewall.""The reporting, logging, and monitoring features, as well as the flexibility of the policies, need to be improved.""It would be much easier if the on-premises, firewall rules, had some kind of export-import possibility in place, which is not the case right now.""It has fewer features than you can get from other firewalls, like anti-spam and anti-phishing. Those kinds of things are not included. It only includes IDS and IDB."

More Azure Firewall Cons →

"The pricing could be improved. They need to work on the setup over the firewall, VLAN, and PPPoE.""In terms of what could be improved, comparatively the price is very high. That would be the one thing.""If you enable SSL you will face a problem. The throughput of the firewall will be degraded. SSL is a big issue on all firewalls. All products suffer from issues with SSL, but Palo Alto firewalls suffer more from it.""The configuration part could be improved. It's very difficult to configure. It doesn't have a user-friendly interface. You have to know Palo Alto deeply to use it.""This solution cannot be implemented on-premises; it's only a cloud solution. The price is high as well.""The machine learning in Palo Alto NG Firewalls for securing networks against threats that are able to evolve and morph rapidly is good, in general. But there have been some cases where we get false positives and Palo Alto has denied traffic when there have been new updates and signature releases. Valid traffic gets blocked. We have had some bad experiences with this. If there were an ability, before it denies traffic, to get some kind of notification that some traffic is going to be blocked, that would be good.""I would like to see it provide us with intelligent information from the data that it captures, within the same cost.""We have a lot of the older firewall models, i.e., the PA-220. It seems that with newer operating systems the PA-220 is becoming slower than when I first bought it. It is not really an issue for users who are passing traffic through the firewall, but more from the management access of it."

More Palo Alto Networks NG Firewalls Cons →

Pricing and Cost Advice
  • "The price is comparable."
  • "We sell Cisco ASA Firewall as a bundle — the price is very cheap. If a customer were to go for renewal direct from Cisco, then the price would be quite high."
  • "It definitely competes with the other vendors in the market."
  • "The price for Firepower is more expensive than FortiGate. The licensing is very complex. We usually ask for help from Solutel because of its complexity. I have a Cisco account where I can download the VPN client, then connect. Instead, I create an issue with Solutel, then Solutel solves the case."
  • "I know that licensing for some of the advanced solutions, like Intrusion Prevention and Secure Malware Analytics, are nominal costs."
  • "It is affordable. The hardware is not that expensive anymore. It is a matter of licensing these days."
  • "Cisco is not for a small mom-and-pop shop because of the cost, but if you're in a regulated industry where a breach could cost you a million dollars, it's a bargain."
  • "I like the Smart Licensing, because it is more dynamic and easier to keep track of where you are at. If we have a high availability firewall pair and they are deployed in active/standby rather than active/active, I would expect that we would only pay for one set of licenses because you are using only one firewall at any one time. The other is there just for resiliency. The licensing, from a Firepower perspective, still requires you to have two licenses, even if the firewalls are in active/standby, which means that you pay for the two licenses, even though you might only be using one firewall any one time. This is probably not the best way to do it and doesn't represent the best value for money. This could be looked at to see if it could be done in a fairer way."
  • More Cisco Secure Firewall Pricing and Cost Advice →

  • "Azure Firewall is quite an expensive product."
  • "The licensing module is good."
  • "The total cost of ownership is much less than Palo Alto, Cisco, or any other brand."
  • "It is pay-as-you-go. So, you pay based on the usage. If I remember it well, there is a basic fee, and there is a traffic fee. It is not per month. It is per hour or something like that. It is not so expensive."
  • "Azure Firewalls operate on a pay-as-you-go model, similar to cloud services."
  • "The solution is cheaper than other brands. My company has an enterprise contract and we finally got a good price with Azure."
  • "Azure Firewall comes with Azure native services. We did not buy any kind of license for it. Whether you have a free subscription or a pay-as-you-go model, you can deploy the Azure Firewall service... The amount that you use will determine how much you pay."
  • "It is expensive, especially with the premium functions. For one of the clients, it was very expensive. You have to use it more at an enterprise level, and there, it was not at an enterprise level. So, it was very costly, but security-wise, it was a very wise decision to use it that way."
  • More Azure Firewall Pricing and Cost Advice →

  • "The device is very expensive compared to Cisco and Fortinet."
  • "It's an expensive product."
  • "It is an expensive solution."
  • "Paul Alto is the most expensive solution in this category."
  • "On the lower end, it's likely to cost $15,000 for renovation and support."
  • "We pay for the licensing annually and the price could be cheaper."
  • "After the hardware and software are procured, it is the AMC support that has to be renewed yearly."
  • "Compared to other solutions, it's very expensive to set up and maintain."
  • More Palo Alto Networks NG Firewalls Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Firewalls solutions are best for your needs.
    670,400 professionals have used our research since 2012.
    Questions from the Community
    Top Answer: When you compare these firewalls you can identify them with different features, advantages, practices and… more »
    Top Answer:One of our favorite things about Fortinet Fortigate is that you can deploy on the cloud or on premises. Fortinet… more »
    Top Answer:It is easy to integrate Cisco ASA with other Cisco products and also other NAC solutions. When you understand the Cisco… more »
    Top Answer:Azure Firewall Vs. Palo Alto Network NG Firewalls Both solutions provide stellar stability and security. Azure… more »
    Top Answer:Both products are very stable and easily scalable. The setup of Azure Firewall is easy and very user-friendly and the… more »
    Top Answer:Both of these solutions are excellent options that provide flexible scalability and solid security. Fortinet Fortigate… more »
    Top Answer:In the best tradition of these questions, Feature-wise both are quite similar, but each has things it's better at, it… more »
    Top Answer:Palo Alto Networks NG Firewalls have both great features and performance. I like that Palo Alto has regular threat… more »
    Top Answer:It's very important that Palo Alto NG Firewalls embed machine learning into the core of the firewall to provide inline… more »
    Comparisons
    Also Known As
    Cisco ASA Firewall, Cisco Adaptive Security Appliance (ASA) Firewall, Cisco ASA NGFW, Cisco ASA, Adaptive Security Appliance, ASA, Cisco Sourcefire Firewalls, Cisco ASAv, Cisco Firepower NGFW Firewall
    Palo Alto NGFW, Palo Alto Networks Next-Generation Firewall, Palo Alto Networks PA-Series
    Learn More
    Overview

    The Cisco Secure Firewall portfolio delivers greater protections for your network against an increasingly evolving and complex set of threats. With Cisco, you’re investing in a foundation for security that is both agile and integrated- leading to the strongest security posture available today and tomorrow.

      From your data center, branch offices, cloud environments, and everywhere in between, you can leverage the power of Cisco to turn your existing network infrastructure into an extension of your firewall solution, resulting in world class security controls everywhere you need them.

      Investing in a Secure Firewall appliance today gives you robust protections against even the most sophisticated threats without compromising performance when inspecting encrypted traffic. Further, integrations with other Cisco and 3rd party solutions provides you with a broad and deep portfolio of security products, all working together to correlate previously disconnected events, eliminate noise, and stop threats faster.

      Azure Firewall is a user-friendly, intuitive, cloud-native firewall security solution that provides top-of-the-industry threat protection for all your Azure Virtual Network resources. Azure Firewall is constantly and thoroughly analyzing all traffic and data packets, making it a very valuable and secure fully stateful firewall as a service with built-in high availability and unrestricted cloud scalability. Azure Firewall allows users to create virtual IP addresses and provides for secure DDoS protection for the virtual machines on your network. It also provides fast and efficient east-west and north-south traffic security.

      Azure Firewall is a managed, cloud-based network security service built to protect your Azure Virtual Network resources. It is a fully stateful firewall as a service with built-in high availability and unrestricted cloud scalability.

      Azure Firewall has two significant offerings, Standard and Premium.

      Azure Firewall Standard works directly with Microsoft Cyber Security and supplies excellent L3-L7 filtering and threat awareness. The proactive real-time threat awareness will quickly alert you and immediately deny all traffic to and from any known problematic or suspicious domains or IP addresses. Microsoft Cyber Security is updated continually to protect against all new and known potential threats at all times. To learn more about Azure Firewall Standard, click here.

      Azure Firewall Premium provides everything the standard version does, and additionally adds extra levels of data encryption, network intrusion detection, extended URL filtering, and Web category filters. To learn more about the added features of Azure Firewall Premium, click here.

      Key Benefits and Features of Azure Firewall:

      • High availability - You do not need load balancers with Azure Firewall; it's already built in and ready to go.
      • Self-scalability - Azure Firewall is intuitive and will auto-scale as needed based on traffic flow to be ready for peak traffic times.
      • Threat awareness - Using Microsoft Cyber Security to filter traffic, Azure Firewall will deny any known problematic threats to keep your network safe.
      • Additional IP addresses - You can securely add up to 250 public IP addresses with Azure Firewall
      • Improved web category filtering - You can set up specific protocols to allow or deny categories within websites that are deemed inappropriate for use within your network. You have the ability to organize categories based on a defined set of descriptions.

      What our real users have to say:

      Many PeerSpot users found Azure Firewall to be very user-friendly and easy to use. They liked that it offers seamless integration to the cloud and were especially pleased with the threat filtering options.

      Regarding integration and threat intelligence, our users wrote:

      “The most valuable feature is the integration into the overall cloud platform.”

      The most valuable feature is threat intelligence. It is based on filtering and can identify multiple threats.”

      I think that one of the best features is definitely the premium version, along with the IDPs in terms of the intrusion detection and prevention system.”



      Palo Alto Networks NG Firewalls is a firewall solution designed for security teams that provides them with full visibility and control over all networks via powerful traffic identification, malware prevention, and threat intelligence technologies. In order to determine which applications, users, and content traversing the network are safe, the solution offers companies a variety of advanced security tools and strategies.

      Palo Alto Networks NG Firewalls Features

      Palo Alto Networks NG Firewalls has many valuable key features. Some of the most useful ones include:

      • Secure Application Enablement (App-ID, User-ID, Content-ID)
      • Malware Detection and Prevention (threat prevention service, buffer overflows and port scans, anti-malware capabilities, command-and-control protection, and WildFire)
      • DNS Security (URL filtering, predict and block malicious domains, signature-based protection, extensible cloud-based architecture)
      • Panorama Security Management (including graphical views and analytics, manage rules and dynamic updates, customizable application command center (ACC), log collection mode, physical or virtual appliance)
      • Threat Intelligence (high-fidelity threat intelligence, priority alerts, automatic extraction and sharing of prevention indicators, native integration with Palo Alto Networks products)

      Palo Alto Networks NG Firewalls Benefits

      There are several benefits to implementing Palo Alto Networks NG Firewalls. Some of the biggest advantages the solution offers include:

      • Dedicated management interface for managing and initial configuration of the device
      • Regular threat signatures and updates
      • Import addresses and URL objects from the external server
      • Configure and manage with REST API integration
      • Great throughput and connection speed is fair even in high traffic load
      • Deep visibility into the network activity through Application and Command Control
      • Easy to manage and very user friendly

      Reviews from Real Users

      Below are some reviews and helpful feedback written by Palo Alto Networks NG Firewalls users.

      A Solutions Architect at a communications service provider says, “The product stability and level of security are second to none in the industry. We value the security of our client's infrastructure so these features are valuable to us. An example of a very valuable feature behind Palo Alto is the application-aware identifiers that help the firewall know what its users are trying to do. It can block specific activities instead of just blocking categories. For example, you can block an application, or all unknown applications.”

      PeerSpot user Gerry H., CyberSecurity Network Engineer at a university, mentions that the solution has a “Nice user interface, good support, is stable, and has extensive logging capabilities.” He also adds, “Wildfire has been a very good feature. This solution provides a unified platform that natively integrates all security capabilities, which is 100% important to us. This is a great feature.”

      Eric S., Network Analyst at a recreational facilities/services company, states, "With its single pane of glass, it makes monitoring and troubleshooting a bit more homogeneous. We are not looking at multiple platforms and monitoring management tools. It is more efficient from that perspective. It is more of a common monitoring and control system for multiple aspects of what used to be different systems. It provides efficiency and time savings."

      Offer
      Learn more about Cisco Secure Firewall
      Learn more about Azure Firewall
      Learn more about Palo Alto Networks NG Firewalls
      Sample Customers
      There are more than one million Adaptive Security Appliances deployed globally. Top customers include First American Financial Corp., Genzyme, Frankfurt Airport, Hansgrohe SE, Rio Olympics, The French Laundry, Rackspace, and City of Tomorrow.
      Information Not Available
      SkiStar AB, Ada County, Global IT Services PSF, Southern Cross Hospitals, Verge Health, University of Portsmouth, Austrian Airlines, The Heinz Endowments
      Top Industries
      REVIEWERS
      Financial Services Firm16%
      Comms Service Provider13%
      Computer Software Company9%
      Government8%
      VISITORS READING REVIEWS
      Computer Software Company20%
      Comms Service Provider18%
      Government7%
      Educational Organization5%
      REVIEWERS
      Financial Services Firm29%
      Government14%
      Manufacturing Company14%
      Computer Software Company14%
      VISITORS READING REVIEWS
      Computer Software Company22%
      Comms Service Provider10%
      Financial Services Firm7%
      Government7%
      REVIEWERS
      Comms Service Provider19%
      Computer Software Company17%
      Financial Services Firm13%
      Educational Organization9%
      VISITORS READING REVIEWS
      Computer Software Company20%
      Comms Service Provider11%
      Government7%
      Financial Services Firm6%
      Company Size
      REVIEWERS
      Small Business35%
      Midsize Enterprise25%
      Large Enterprise40%
      VISITORS READING REVIEWS
      Small Business28%
      Midsize Enterprise18%
      Large Enterprise53%
      REVIEWERS
      Small Business19%
      Midsize Enterprise26%
      Large Enterprise56%
      VISITORS READING REVIEWS
      Small Business23%
      Midsize Enterprise17%
      Large Enterprise60%
      REVIEWERS
      Small Business36%
      Midsize Enterprise27%
      Large Enterprise37%
      VISITORS READING REVIEWS
      Small Business25%
      Midsize Enterprise17%
      Large Enterprise58%
      Buyer's Guide
      Azure Firewall vs. Palo Alto Networks NG Firewalls
      January 2023
      Find out what your peers are saying about Azure Firewall vs. Palo Alto Networks NG Firewalls and other solutions. Updated: January 2023.
      670,400 professionals have used our research since 2012.

      Azure Firewall is ranked 14th in Firewalls with 17 reviews while Palo Alto Networks NG Firewalls is ranked 5th in Firewalls with 74 reviews. Azure Firewall is rated 7.0, while Palo Alto Networks NG Firewalls is rated 8.6. The top reviewer of Azure Firewall writes "Good value for your money, good URL filtering, supports intrusion prevention, and is stable". On the other hand, the top reviewer of Palo Alto Networks NG Firewalls writes "Provides zero trust implementation, more visibility, and eliminated security holes". Azure Firewall is most compared with Fortinet FortiGate-VM, Palo Alto Networks VM-Series, Check Point NGFW, pfSense and Fortinet FortiGate, whereas Palo Alto Networks NG Firewalls is most compared with Check Point NGFW, Fortinet FortiGate, Meraki MX, Sophos XG and Sophos UTM. See our Azure Firewall vs. Palo Alto Networks NG Firewalls report.

      See our list of best Firewalls vendors.

      We monitor all Firewalls reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.