Try our new research platform with insights from 80,000+ expert users

Azure Automation vs WorkflowGen comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
25th
Average Rating
8.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
WorkflowGen
Ranking in Process Automation
45th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (30th), Business Process Management (BPM) (44th), Rapid Application Development Software (35th), Low-Code Development Platforms (35th)
 

Mindshare comparison

As of January 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, up from 0.7% compared to the previous year. The mindshare of WorkflowGen is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
Azure Automation1.0%
WorkflowGen0.7%
Other98.3%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
CO
SAP Solution Lead at Johnson & Johnson
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
 

Cons

"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"This solution needs to be more customizable."
report
Use our free recommendation engine to learn which Process Automation solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
7%
Computer Software Company
6%
Healthcare Company
6%
Comms Service Provider
16%
Manufacturing Company
12%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Azure Automation?
Deployment with Azure Automation can be challenging at times, though sometimes it is very easy. In terms of deployment installation, it requires improvement to be less complicated.
What is your primary use case for Azure Automation?
The typical use cases for Azure Automation are business automations, workflows for virtual machines or cloud environments, and automatic triggers for workflows, which we are currently using.
What advice do you have for others considering Azure Automation?
I'm working with various products. I am familiar with Azure Marketplace and Azure Automation, including Language Understanding. It takes a couple of hours for my team to deploy the product, though ...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Azure Automation vs. WorkflowGen and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.