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Azure Automation vs WorkflowGen comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
26th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
WorkflowGen
Ranking in Process Automation
44th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (29th), Business Process Management (BPM) (45th), Rapid Application Development Software (36th), Low-Code Development Platforms (43rd)
 

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.5% compared to the previous year. The mindshare of WorkflowGen is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
Azure Automation1.1%
WorkflowGen0.3%
Other98.6%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
CO
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"This solution needs to be more customizable."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
7%
Insurance Company
7%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
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Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Azure Automation vs. WorkflowGen and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.