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AWS WAF vs R&S Web Application Firewall (DenyAll) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
5th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
61
Ranking in other categories
No ranking in other categories
R&S Web Application Firewal...
Ranking in Web Application Firewall (WAF)
47th
Average Rating
9.0
Reviews Sentiment
8.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.7%, down from 7.2% compared to the previous year. The mindshare of AWS WAF is 4.8%, down from 10.3% compared to the previous year. The mindshare of R&S Web Application Firewall (DenyAll) is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF4.8%
Cloudflare Web Application Firewall4.7%
R&S Web Application Firewall (DenyAll)0.4%
Other90.1%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
SS
General Manager at 3R Technologie
Geo-localization and IP reputation help to keep our clients secure and more available
The area that should be improved is licensing. When using an active/passive cluster, we have to pay 70% of the master appliance and license for the passive server that does not work. Since we know that only one server works at a time, we should pay only one license for the appliances and for the support as well. In my opinion, this has to be improved. If possible, the client software should be a web application instead of downloading software for the management. This can avoid login problems when they update or patch.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"Technical support has a very fast response time and they are helpful."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."
"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."
"I have not had any issues with this solution, and I would recommend it to others who are interested in using it."
"The product has improved our security posture by blocking bad actors."
"This is not a product that you need to install. You just use it."
"The solution's initial setup process is easy."
"We integrate AWS WAF with several platforms within cloud hosting and other security solutions and provisions in our business. Regarding AI, it's been around for about 20 years, so it's not new. It's just a new buzzword. I've been in security for 30 years and remember using AI when I started 25-30 years ago. We have multiple forms of AI within our business."
"We have received good support from the customer service and support team."
"The most valuable feature is that it is very easy to configure. It just takes a couple of minutes."
"I believe the most impressive features are integration and ease of use, and the best part of AWS WAF is the cloud-native WAF integration, where AWS maintains everything and all we have to do is click the button and WAF will be activated so any packet coming through the internet will be filtered through."
"The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications."
"The solution is stable."
"By publishing the application without fear, my customer has created new revenue by making the website available anytime and anywhere."
"The three most valuable features that I noticed are the geo-localization of the user, the IP reputation, and the compartmental analysis."
 

Cons

"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"The learning curve was steep initially."
"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."
"The platform's control features related to real-time authentication and response time need improvement."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"They have some limitations with third-party integrations."
"The product can improve by having more multitenancy capability, which is currently not available."
"The product can improve by having more multitenancy capability, which is currently not available."
"This solution could be improved if the configuration steps were more specific to WAF, compared to other cloud services."
"It's a bit difficult to apply the right rules for the right security."
"I would like to see the addition of more advanced rate-limiting features in the next release. It would be beneficial to extend rate limiting beyond just web servers to the main node level."
"We don't have much control over blocking, because the WAF is managed by AWS."
"The area of reporting in the product needs to have a proper format."
"The solution's pricing could be improved."
"The serverless product from AWS WAF could be improved. For example, they have only one serverless series, Lambda, but they should extend and improve it. Additionally, the firewall rules are not very easy to configure."
"In a future release of this solution, I would like to see additional management features to make things simpler."
"The area that should be improved is licensing."
"The area that should be improved is licensing."
 

Pricing and Cost Advice

"We pay $210 per month for CloudFlare WAF."
"The annual licensing fee is $10,000 USD."
"The solution is expensive."
"The solution's pricing option needs to be more transparent for enterprise clients."
"It starts at $20 and can easily go up to $200 monthly"
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"It is not too pricey."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"The price of AWS WAF is reasonable, it is not expensive and it is not cheap."
"AWS WAF has reasonable pricing."
"You need an additional AWS subscription for this product if you are buying a managed tool."
"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."
"It's quite affordable. It's in the middle."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"The product’s pricing is reasonable."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
8%
Computer Software Company
8%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
9%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise26
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
Rohde & Schwarz Web Application Firewall, R&S WAF, DenyAll Web Application Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
Find out what your peers are saying about Fortinet, F5, Imperva and others in Web Application Firewall (WAF). Updated: March 2026.
886,510 professionals have used our research since 2012.