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AWS WAF vs R&S Web Application Firewall (DenyAll) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
63
Ranking in other categories
No ranking in other categories
R&S Web Application Firewal...
Ranking in Web Application Firewall (WAF)
49th
Average Rating
9.0
Reviews Sentiment
8.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.0%, down from 5.8% compared to the previous year. The mindshare of AWS WAF is 4.3%, down from 7.6% compared to the previous year. The mindshare of R&S Web Application Firewall (DenyAll) is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF4.3%
Cloudflare Web Application Firewall4.0%
R&S Web Application Firewall (DenyAll)0.5%
Other91.2%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
SS
General Manager at 3R Technologie
Geo-localization and IP reputation help to keep our clients secure and more available
The area that should be improved is licensing. When using an active/passive cluster, we have to pay 70% of the master appliance and license for the passive server that does not work. Since we know that only one server works at a time, we should pay only one license for the appliances and for the support as well. In my opinion, this has to be improved. If possible, the client software should be a web application instead of downloading software for the management. This can avoid login problems when they update or patch.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."
"There is a huge signature repository"
"The setup process is very simple for me."
"The security features are valuable. The particular feature we use is called OWASP."
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
"Technical support has a very fast response time and they are helpful."
"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"AWS is very user-friendly and largely inexpensive, however, if an organization has the budget, there are lots of great products out there that do largely the same thing."
"Stable and scalable web application firewall. Setting it up is straightforward."
"The most valuable feature is the security, making sure that files are protected, preventing unauthorized users from accessing the system."
"The tool’s stability is very good."
"The most important aspect for us is that AWS WAF is easy to deploy."
"We integrate AWS WAF with several platforms within cloud hosting and other security solutions and provisions in our business. Regarding AI, it's been around for about 20 years, so it's not new. It's just a new buzzword. I've been in security for 30 years and remember using AI when I started 25-30 years ago. We have multiple forms of AI within our business."
"The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements."
"AWS WAF is pay-as-you-go, I only pay for what I'm using; there is no subscription or any payment upfront, and I can terminate use at any time, which is an advantage."
"The three most valuable features that I noticed are the geo-localization of the user, the IP reputation, and the compartmental analysis."
"By publishing the application without fear, my customer has created new revenue by making the website available anytime and anywhere."
 

Cons

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
"The platform's control features related to real-time authentication and response time need improvement."
"The product can improve by having more multitenancy capability, which is currently not available."
"Their documentation could be better. They don't have documentation that explains everything well."
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"Its stability could be better."
"The user interface is very simple and straightforward, but users need knowledge about DNS to accomplish tasks."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"Rule exclusion could be a bit more transparent."
"I believe there is a need to move towards real-time analysis with the help of AI and intelligent systems in the future. This would reduce the reliance on manual work and enhance the functionality of detection protection. By incorporating AI-driven data analysis and data science techniques, we can improve the solution's user-friendliness, security compatibility, and accuracy."
"I would like to be able to view a graphical deployment map in the user interface that will give me an overview of the configuration and help to determine whether I have missed any steps."
"I am not satisfied with AWS technical support."
"The solution is cloud-based, and therefore the billing model that comes with it could be more intuitive, in my opinion."
"Support wise, I don't think they are that good compared to individual vendors."
"Alternative WAFs have something like bot mitigation or bot control within the WAF, but you don't have such things in AWS WAF."
"I find the documentation somewhat complex to implement during the initial stages."
"The area that should be improved is licensing."
 

Pricing and Cost Advice

"The annual licensing fee is $10,000 USD."
"The solution is expensive."
"We pay $210 per month for CloudFlare WAF."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It starts at $20 and can easily go up to $200 monthly"
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The price of AWS WAF is reasonable, it is not expensive and it is not cheap."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"AWS WAF has reasonable pricing."
"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."
"It has a variable pricing scheme."
"AWS WAF has reasonable pricing."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price"
Information not available
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
7%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise28
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What is your experience regarding pricing and costs for AWS WAF?
AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
Rohde & Schwarz Web Application Firewall, R&S WAF, DenyAll Web Application Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
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