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AWS WAF vs R&S Web Application Firewall (DenyAll) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
5th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
No ranking in other categories
R&S Web Application Firewal...
Ranking in Web Application Firewall (WAF)
46th
Average Rating
9.0
Reviews Sentiment
8.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.7%, down from 7.1% compared to the previous year. The mindshare of AWS WAF is 4.8%, down from 9.8% compared to the previous year. The mindshare of R&S Web Application Firewall (DenyAll) is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall4.7%
AWS WAF4.8%
R&S Web Application Firewall (DenyAll)0.5%
Other90.0%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
SS
General Manager at 3R Technologie
Geo-localization and IP reputation help to keep our clients secure and more available
The area that should be improved is licensing. When using an active/passive cluster, we have to pay 70% of the master appliance and license for the passive server that does not work. Since we know that only one server works at a time, we should pay only one license for the appliances and for the support as well. In my opinion, this has to be improved. If possible, the client software should be a web application instead of downloading software for the management. This can avoid login problems when they update or patch.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a good product; it's reliable and scales well."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"Does a good job preventing web application attacks."
"Technical support has a very fast response time and they are helpful."
"It is a SaaS solution unlike much of the competition."
"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"We preferred the product based on its cost. AWS WAF is an out-of-the-box solution and integrates with the AWS services that we use. It's natively integrated with AWS."
"The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements."
"The initial setup was very straightforward. Deployment took about ten minutes or less."
"It is Amazon; everything is scalable, and it is beyond what we need."
"The product’s availability, ease of configuration, and documentation are valuable."
"Because it integrates with the existing AWS solution, we get a lot of support without having to do much extra work."
"The stability of AWS WAF is valuable."
"We have received good support from the customer service and support team."
"By publishing the application without fear, my customer has created new revenue by making the website available anytime and anywhere."
"The three most valuable features that I noticed are the geo-localization of the user, the IP reputation, and the compartmental analysis."
 

Cons

"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"Their documentation could be better. They don't have documentation that explains everything well."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"The blocked logs are difficult to read at times."
"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"The solution's learning curve can still be further reduced"
"The product can improve by having more multitenancy capability, which is currently not available."
"I find the documentation somewhat complex to implement during the initial stages."
"One area for improvement in AWS WAF could be the limitation on the number of rules, particularly those from third-party sources, within the free tier."
"It will be helpful if the product recommends rules that we can implement."
"In a future release of this solution, I would like to see additional management features to make things simpler."
"For uniformity, AWS has a well-accepted framework. However, it'll be better for us if we could have some more documented guidelines on how the specific business should be structured and the roles that the cloud recommends."
"I would like to see the addition of more advanced rate-limiting features in the next release. It would be beneficial to extend rate limiting beyond just web servers to the main node level."
"I would like to see it more tightly integrated with other AWS services."
"The cost must be reduced."
"The area that should be improved is licensing."
"The area that should be improved is licensing."
 

Pricing and Cost Advice

"Cloudflare Web Application Firewall is more affordable than other solutions."
"It is not too pricey."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The annual licensing fee is $10,000 USD."
"It starts at $20 and can easily go up to $200 monthly"
"We pay $210 per month for CloudFlare WAF."
"The pricing should be more affordable, especially as it pertains to small clients."
"The pricing is good and manageable."
"I would rate AWS WAF's pricing a seven out of ten."
"AWS WAF is pay-as-you-go, I only pay for what I'm using. There is no subscription or any payment upfront, I can terminate use at any time. Which is an advantage."
"It's quite affordable. It's in the middle."
"The product is moderately priced."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven or eight out of ten."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
9%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
9%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise27
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What is your experience regarding pricing and costs for AWS WAF?
AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
Rohde & Schwarz Web Application Firewall, R&S WAF, DenyAll Web Application Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
Find out what your peers are saying about Imperva, Fortinet, F5 and others in Web Application Firewall (WAF). Updated: April 2026.
894,830 professionals have used our research since 2012.