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AWS WAF vs R&S Web Application Firewall (DenyAll) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
5th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
No ranking in other categories
R&S Web Application Firewal...
Ranking in Web Application Firewall (WAF)
46th
Average Rating
9.0
Reviews Sentiment
8.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.7%, down from 7.1% compared to the previous year. The mindshare of AWS WAF is 4.8%, down from 9.8% compared to the previous year. The mindshare of R&S Web Application Firewall (DenyAll) is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall4.7%
AWS WAF4.8%
R&S Web Application Firewall (DenyAll)0.5%
Other90.0%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
SS
General Manager at 3R Technologie
Geo-localization and IP reputation help to keep our clients secure and more available
The area that should be improved is licensing. When using an active/passive cluster, we have to pay 70% of the master appliance and license for the passive server that does not work. Since we know that only one server works at a time, we should pay only one license for the appliances and for the support as well. In my opinion, this has to be improved. If possible, the client software should be a web application instead of downloading software for the management. This can avoid login problems when they update or patch.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"Does a good job preventing web application attacks."
"It protects web applications efficiently."
"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications."
"The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services."
"The initial setup is easy."
"The interface is good."
"Its best feature is that it is on the cloud and does not require local hardware resources."
"AWS WAF helps us a lot to make sure that the right customer gets the right access to the system."
"The access instruction feature is the most valuable. This is what we use the most."
"The most valuable feature is that it is very easy to configure. It just takes a couple of minutes."
"By publishing the application without fear, my customer has created new revenue by making the website available anytime and anywhere."
"The three most valuable features that I noticed are the geo-localization of the user, the IP reputation, and the compartmental analysis."
 

Cons

"They need to improve their support because getting a response for basic requests took around 48 hours, which is too long."
"The learning curve was steep initially."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"We don't even use Cloudflare Bot Management because it's too expensive; you need to pay per request, and it's much cheaper to get one or two additional machines."
"The user interface is very simple and straightforward, but users need knowledge about DNS to accomplish tasks."
"The reporting could be improved if it were more granular."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"The reporting could be more granular."
"The price could be improved."
"AWS WAF should provide better protection to its users, and the security features need to improve."
"The solution can improve its price."
"The main difference with other similar products is the security efficiency against the type of attacks because normally Amazon works with certain types of attacks and is unable to deal with most of the more sophisticated new attacks that are now the market."
"We need more support as we go global."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"The product could be improved by expanding the weightage units of rules we have when writing policy."
"AWS WAF would be better if it uses AI or machine learning to detect a potential attack or a potential IP that creates an attack even before it happens. I want AWS WAF to capture the IP and automatically write the rule to automate the entire process."
"The area that should be improved is licensing."
"The area that should be improved is licensing."
 

Pricing and Cost Advice

"The solution is expensive."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The annual licensing fee is $10,000 USD."
"We pay $210 per month for CloudFlare WAF."
"The solution's pricing option needs to be more transparent for enterprise clients."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"It is not too pricey."
"It has a variable pricing scheme."
"There are different scale options available for WAF."
"AWS WAF has reasonable pricing."
"The pricing should be more affordable, especially as it pertains to small clients."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"The product is moderately priced."
"For our infrastructure, we probably pay around $16,000 per month for AWS WAF. Because alternative WAF solutions provide even more features, I think the AWS WAF is a bit pricey"
Information not available
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Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
9%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
9%
Manufacturing Company
9%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise27
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What is your experience regarding pricing and costs for AWS WAF?
AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
Rohde & Schwarz Web Application Firewall, R&S WAF, DenyAll Web Application Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
Find out what your peers are saying about Imperva, Fortinet, F5 and others in Web Application Firewall (WAF). Updated: April 2026.
895,151 professionals have used our research since 2012.