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AWS Directory Service vs Workspace ONE UEM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
11th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (6th), Virtual Desktop Infrastructure (VDI) (8th), Enterprise Mobility Management (EMM) (2nd), Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 2.0% compared to the previous year. The mindshare of Workspace ONE UEM is 1.3%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Workspace ONE UEM1.3%
AWS Directory Service1.6%
Other97.1%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Vishal Bhatia - PeerSpot reviewer
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can provide specific access to people based on what they need from our accounts."
"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."
"We like the fact that it's got such great redundancy."
"AWS Directory Service is secure."
"The support is very good. I would rate the technical support as a nine out of ten."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"The most valuable feature is ease of use."
"It is easy to start something and work from scratch."
"The product enables us to access our internal applications from anywhere in the world."
"Good device management and good integration with third parties."
"You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."
"For me, the integration of AirWatch with various enterprise components is something I like. The way they are partnering with various services, like security services, or some of the big guys like Google, Android, Apple, and including Microsoft; that's really awesome. And the way they look at providing functionality to create self-service and automation, that's really usefully and beneficial. That's where I see they differentiate themselves."
"It has all of the features that we need to use and that we want to use."
"It has good stability."
"Remote management is most valuable. It allows you to manage multiple types of devices. It is not just limited to laptops or desktops. You can also manage IoT devices. If a device is lost or stolen, you can easily take control of the device without letting any information get leaked."
 

Cons

"Can be improved by including on-premises access for services through Identity Access Management."
"Accessing the data needs improvement."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"The AWS Directory Service should be easier to integrate."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"The solution lacks certain features."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"AWS Directory Service needs to improve processing."
"There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance...The scalability of the product needs to improve."
"Feature-wise, it is fine, but its pricing could be better, given that Microsoft is on a bundling spree. AirWatch would benefit from reducing the license pricing per user per month."
"The location service could improve and more integration with other devices, such as Android enterprise and Apple devices."
"The portal is not user-friendly."
"I tried to use the tool on an encrypted disk, but it was inconvenient."
"The Content Locker cannot inherit permissions for the Windows Public Folder. If they could integrate with Microsoft on this point, it would be the perfect functionality."
"There is room for improvement in customer service and support."
"Another concern is that support is getting reduced by Workspace ONE; some customers are saying there are support issues on Workspace ONE right now."
 

Pricing and Cost Advice

"We pay an annual subscription fee."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"The pricing is reasonable."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"Our organization has stopped using the solution because it was expensive."
"The license is paid annually."
"VMware Workspace ONE is expensive."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."
"It's definitely a bit on the expensive side. It is more for smaller organizations and not large, massive enterprises. I am not sure about any additional costs. As far as we could tell, the billing was what the billing was."
"The solution is about $45 per device for a 12 month subscription. The price is standard across the world."
"All licenses from VMware are only yearly. They start with a yearly license and look for a three-year commitment and yearly PO."
"For big users, it's around $500."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Healthcare Company
11%
Performing Arts
11%
Manufacturing Company
8%
Computer Software Company
15%
Financial Services Firm
9%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise21
Large Enterprise57
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial setup is easy, and the product is very stable and reliable. I think the fact th...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offers efficient flexibility.
 

Also Known As

AWS Managed Microsoft AD
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about AWS Directory Service vs. Workspace ONE UEM and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.