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AWS Database Migration Service vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Database Migration Service
Ranking in Cloud Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of June 2025, in the Cloud Data Integration category, the mindshare of AWS Database Migration Service is 16.4%, up from 15.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.7%, down from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration
 

Featured Reviews

Avinash Gangu - PeerSpot reviewer
Centralizing database tables enhances workflow efficiency for ease of use
I was looking for some content as part of a comparison analysis. However, one of the pain points is that it is way too free-flowing. I have to skim through all the security pages to get to the crux of it. I was looking for a table that suggests which facets such services address with proofs of reference from professional conferences. The document is a 63-page read, making it very difficult to navigate without a summary. I was looking for a summary at the start, however, if I have to do it myself, I might as well integrate from AWS Docs and then Informative Exchange. The current document contains a lot of information, which is great, but there needs to be a summary indicating the story's essence. Unless there's a correction, it is not present in the document.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have the ability to bring data for all tables of a database in one go, as long as the tables follow a particular naming convention."
"Support is helpful."
"The solution is instantaneous. We can launch the service and reduce the end number of manpower."
"The most valuable feature is its ability to get all the changes in our data and store that in an S3 bucket."
"I like that I can focus on the logic and I don't have to worry about the administration stuff. AWS handles that for me."
"It's scalable."
"This efficient workflow has been particularly helpful."
"The most valuable feature of AWS Database Migration Service is it catches all the history changes, such as inset, observe, and delete. It tracks everything."
"It has a more UI-based tool, and the scripting is good."
"It's good for tool management, maintaining the golden record of customer status."
"The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"The most valuable feature of Informatica Axon is that it is flexible and user-friendly."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
 

Cons

"I was looking for a table that suggests which facets such services address with proofs of reference from professional conferences. The document is a 63 page read, making it very difficult to navigate without a summary."
"In my experience, AWS Database Migration Service performs well for its primary purpose of data migration. One area that could be improved is its support for non-AWS file formats, particularly when integrating data from sources stored outside of AWS. For example, handling AWS Data Lakes, Delta Lake, or Hadoop file formats stored in S3 requires extensive configuration and isn't always straightforward. It would be beneficial to streamline this process to ensure smoother migrations from non-AWS environments to AWS. As for additional functionality, I think enhancing support for these external file formats and simplifying configuration steps would be valuable improvements for the service."
"The cost is a concern. We use DMS because of its simplicity, but the price could definitely be more competitive."
"I was looking for a table that suggests which facets such services address with proofs of reference from professional conferences."
"It would be helpful if the bandwidth could be independent of the network or if we could have a dedicated bandwidth for this product."
"Sometimes we encounter errors, and the error messages from DMS are very ambiguous and sometimes misleading."
"The live duplication has a delay of two minutes, which can be an issue."
"If they had some sort of functionality where, at a specific point in time, if I want to start a new job, it should automatically pick up from where it has been left rather than having people worry about the exact job number and the timing."
"The tool's performance is an area that should be given further consideration."
"The product is not too user-friendly to do the configurations."
"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
"I would like to see support for more data sources."
"The integration could be a bit better. The process is something new."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
 

Pricing and Cost Advice

"I would rate the pricing a seven out of ten."
"The pricing is per hour, though I do not have the exact figures. If you have specific questions about the service, a personal support team from Amazon is available, but this will bring in additional costs."
"AWS Database Migration Service is very inexpensive."
"The pricing is on the higher side."
"In terms of pricing, I'd rate it an eight out of ten, considering it's a well-priced solution."
"Pricing for the solution is reasonable, but could still be reduced."
"The solution’s pricing is reasonable."
"The pricing can be better and it should be more competitive."
"The product has a high price point."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"I rate the licensing cost of Informatica MDM a five out of ten."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"It's a costly solution"
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
16%
Manufacturing Company
7%
Government
7%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What resources can you use to learn how to utilize AWS Database Migration Service?
As with all AWS products, you are given very useful documentation with AWS Database Migration Service. Before we started using this product, we went over it and we were able to learn the basics an...
Would you recommend AWS Database Migration Service as a cloud data integration tool?
My current company started using AWS Database Migration Service upon my recommendation, and I continue telling people how good of a product it is. However, users should keep in mind a few things. ...
Is AWS Database Migration Service an affordable solution?
Compared to similar solutions, AWS Database Migration Service falls somewhere in the middle price-wise, at least from my experience. This being said, it is not a very affordable solution, especial...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AWS Data Migration Service
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Veoci, Trimble, Nasdaq, shaadi.com, Hotelbeds, SysAid, Verizon, Expedia, Pega
The Travel Company, Carbonite
Find out what your peers are saying about AWS Database Migration Service vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
858,649 professionals have used our research since 2012.