AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS AppSync

Ranking in Cloud Data Integration

22nd

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (5th), Business-to-Business Middleware (2nd), API Management (6th), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)

Mindshare comparison

As of March 2026, in the Cloud Data Integration category, the mindshare of AWS AppSync is 0.9%, up from 0.4% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.3%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration Mindshare Distribution
Product	Mindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)	6.3%
AWS AppSync	0.9%
Other	92.8%

Cloud Data Integration

Featured Reviews

Akil Saji

AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.

Ease of creating APIs with ongoing updates needed for automation

AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.

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Divya-Raj

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Handles large data volumes effectively and offers competitive pricing

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"Support for multiple data sources and formats is a fantastic feature."

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"Support for multiple data sources and formats is a fantastic feature."

"The solution is stable."

"It's got a reputation in the industry as one of the best solutions for master data management, so it's what we see in the Gartner top right quadrant as the best product in that space."

"Informatica MDM stands out as a tool that can give you the flexibility needed for doing channel-specific data quality or business validation."

"I like the fact that you can find almost any product connection that you need and the list is always expanding."

"I am a fan of Informatica and it is definitely a product that I recommend because of its inbuilt capabilities."

"I like EDC's self-service capabilities. You can put the catalog on the intranet inside the organization, so users can search for something. People in the research world have specialized systems, and you might find data from various places that sound similar."

"I would definitely recommend Informatica Data Quality to others."

"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"Moving to other clouds is impossible without significantly rearchitecting your applications."

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"Moving to other clouds is impossible without significantly rearchitecting your applications."

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"Logical views are a little bit behind in comparison to the on-premise version."

"The pricing model is problematic."

"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."

"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."

"The tool's performance is an area that should be given further consideration."

"They have to improve their relationship discovery tool. They say that they have AI inside, but this AI did not automatically find relationships or suggested relationships between entities."

"I have encountered some issues using the substitution, which is one of the techniques of data masking."

"Its cloud-based version has a few limitations compared to the on-premise version."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."

"The licenses attached to the solution are highly priced."

"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."

"The pricing is quite flexible."

"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."

"The solution is very expensive."

"Informatica Cloud Data Quality is a costly solution."

"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."

"We are quite happy with the licensing model."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

Manufacturing Company

10%

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?

We initially had limited knowledge about AWS costs. As beginners, we ran many instances for over a month. Consequently, we received a bill from Amazon for around $20, which was unexpected. This hig...

What needs improvement with AWS AppSync?

In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial. Regular updates might soon address th...

What is your primary use case for AWS AppSync?

Our company handles in-house projects and serves clients globally. My role with AppSync involves creating GraphQL APIs. There are different types of APIs, such as REST API, GraphQL API, and WebSock...

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

Perspectium DataSync vs AWS AppSync

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Product Reports

Cloud Data Integration

Download AWS AppSync product report

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

Also Known As

AppSync

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

Overview

AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. AppSync is a managed service that uses GraphQL to make it easy for applications to get exactly the data they need.

With AppSync, you can build scalable applications, including those requiring real-time updates, on a range of data sources such as NoSQL data stores, relational databases, HTTP APIs, and your custom data sources with AWS Lambda. For mobile and web apps, AppSync additionally provides local data access when devices go offline, and data synchronization with customizable conflict resolution, when they are back online.

Amazon Web Services (AWS)

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster

The Travel Company, Carbonite

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)