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AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS AppSync
Ranking in Cloud Data Integration
23rd
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Data Integration category, the mindshare of AWS AppSync is 0.5%, down from 0.5% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration
 

Featured Reviews

Akil Saji - PeerSpot reviewer
Ease of creating APIs with ongoing updates needed for automation
AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"Support for multiple data sources and formats is a fantastic feature."
"The valuable feature is that we can automate the integration part...It is a stable solution."
"The fuzzy matching capability is a great feature."
"Data integration is the most valuable feature. The ability to connect to any of the sources and enterprise applications makes our lives easier."
"The features for data quality, data cataloging, and UI are excellent."
"The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"The solution provides increased efficiency while still being user-friendly and easy to operate."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
 

Cons

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"Moving to other clouds is impossible without significantly rearchitecting your applications."
"We cannot sell the product directly with an additional layer."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"One thing Informatica could improve is the way IPUs are used. Each customer purchases a certain amount of IPUs per month, but you can use more or less than that defined quantity. The only problem is if you don't use the all your IPUs, they don't carry over into the next month. I think customers should have the ability to transfer unused IPUs into the next month or year. This improvement could help give customers more flexibility, especially since cloud solutions need flexibility in how we use and pay for them."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."
"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
 

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"I have heard from customers that the product comes with a huge license cost."
"The price is neither too high nor too low."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"Comparatively, their prices are a little bit too high."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"Its pricing model can be improved."
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Top Industries

By visitors reading reviews
Financial Services Firm
28%
Computer Software Company
18%
Healthcare Company
9%
Comms Service Provider
6%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?
We initially had limited knowledge about AWS costs. As beginners, we ran many instances for over a month. Consequently, we received a bill from Amazon for around $20, which was unexpected. This hig...
What needs improvement with AWS AppSync?
In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial. Regular updates might soon address th...
What is your primary use case for AWS AppSync?
Our company handles in-house projects and serves clients globally. My role with AppSync involves creating GraphQL APIs. There are different types of APIs, such as REST API, GraphQL API, and WebSock...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AppSync
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster
The Travel Company, Carbonite
Find out what your peers are saying about AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2025.
850,076 professionals have used our research since 2012.