AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Amazon Web Services (AWS) and Informatica are both solutions in the Cloud Data Integration category. Amazon Web Services (AWS) is ranked #22 with an average rating of 7.0, while Informatica is ranked #3 with an average rating of 7.7. Amazon Web Services (AWS) holds a 0.6% mindshare in CDI, compared to Informatica’s 5.4% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 93% of Informatica users who would recommend it.

AWS AppSync

Read 2 AWS AppSync reviews

382 Views
187 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

24,254 Views
2,425 Comparison Views

93% willing to recommend

AWS AppSync

Informatica Intelligent Dat...

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Executive Summary

We performed a comparison between AWS AppSync and Informatica Intelligent Data Management Cloud (IDMC) based on real PeerSpot user reviews.

Find out in this report how the two Cloud Data Integration solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) Report (Updated: July 2025).

Buyer's Guide

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS AppSync

Ranking in Cloud Data Integration

22nd

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Mindshare comparison

As of July 2025, in the Cloud Data Integration category, the mindshare of AWS AppSync is 0.6%, up from 0.5% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.4%, down from 9.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Akil Saji

AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.

Ease of creating APIs with ongoing updates needed for automation

AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.

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Saikat Ghosh

Consulting Principal & Founder at Digital Data Consultancy

Match and merge functionality is still the best but cloud version needs more functionality

There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"Support for multiple data sources and formats is a fantastic feature."

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."

"It's helpful in integration, and it can be moved around in SharePoint. So, from the SharePoint View, data integration and reporting, it help a lot in that way."

"It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten."

"The mass ingestion functionality and the elasticity of the solution are great."

"The solution's initial setup is quite straightforward."

"The tool's most valuable feature is bulk upload. We upload files in CSV or Excel format."

"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."

"The most valuable feature is data discovery. This is the most exciting feature for all of the banks."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"Moving to other clouds is impossible without significantly rearchitecting your applications."

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"Right now, although they offer some templates, I would want more templates available to be imported."

"I would like to have the solution in one product and technical support needs to be better."

"The stability and the integration of the solution have room for improvement."

"Metadata querying is right now not there in Informatica Cloud Data Integration."

"The main issue probably has nothing to do with end users, but installation can definitely be simplified."

"The vendor should have more training resources: online classes, free tutorial videos, etc."

"We haven't had many technical issues. We don't use all of the components of the tool that are more complex and error-prone."

"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."

"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."

"The pricing is high compared to other tools on the market."

"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."

"Informatica is very expensive."

"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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861,524 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

20%

Computer Software Company

18%

Healthcare Company

10%

Real Estate/Law Firm

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?

We initially had limited knowledge about AWS costs. As beginners, we ran many instances for over a month. Consequently, we received a bill from Amazon for around $20, which was unexpected. This hig...

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What needs improvement with AWS AppSync?

In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial. Regular updates might soon address th...

See all answers

What is your primary use case for AWS AppSync?

Our company handles in-house projects and serves clients globally. My role with AppSync involves creating GraphQL APIs. There are different types of APIs, such as REST API, GraphQL API, and WebSock...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

Comparisons

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Compared 37% of the time

Workato vs AWS AppSync

Compared 34% of the time

Zapier vs AWS AppSync

Compared 29% of the time

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Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Collibra Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Product Reports

Buyer's Guide

Cloud Data Integration

July 2025

Download AWS AppSync product report

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

April 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Also Known As

AppSync

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Overview

AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. AppSync is a managed service that uses GraphQL to make it easy for applications to get exactly the data they need.

With AppSync, you can build scalable applications, including those requiring real-time updates, on a range of data sources such as NoSQL data stores, relational databases, HTTP APIs, and your custom data sources with AWS Lambda. For mobile and web apps, AppSync additionally provides local data access when devices go offline, and data synchronization with customizable conflict resolution, when they are back online.

Amazon Web Services (AWS)

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster

The Travel Company, Carbonite

Buyer's Guide

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

July 2025

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