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AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS AppSync
Ranking in Cloud Data Integration
20th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (8th), Business-to-Business Middleware (2nd), API Management (5th), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of May 2026, in the Cloud Data Integration category, the mindshare of AWS AppSync is 1.1%, up from 0.5% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.8%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)6.8%
AWS AppSync1.1%
Other92.1%
Cloud Data Integration
 

Featured Reviews

Akil Saji - PeerSpot reviewer
AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.
Ease of creating APIs with ongoing updates needed for automation
AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"Support for multiple data sources and formats is a fantastic feature."
"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"Support for multiple data sources and formats is a fantastic feature."
"It is a highly scalable solution."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"Performance and flexibility-wise, they're very user-friendly."
"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"The most valuable feature for me is the easy interface; it has a great look and feel, and the functionality is so easy."
"I have used a lot of MDM tools, and I've found that Informatica is the best solution out of all of them in terms of the architecture and user-friendliness."
"Informatica Intelligent Cloud Services offers a wide variety of services, including Cloud Data Integration, which is akin to a replica of PowerCenter on the cloud. I particularly like the mass ingestion service."
"The connectivity and their whole suite are valuable features because whether we need data cleansing or data mastering, we get it all in one platform and there's no need to test different cloud vendors and then integrate with one solution since Informatica is a one-stop shop."
 

Cons

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"Moving to other clouds is impossible without significantly rearchitecting your applications."
"Moving to other clouds is impossible without significantly rearchitecting your applications."
"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"Currently, there are limitations in processing and the interface."
"The tool should provide a unified user interface to manage the data objects."
"From my point of view, a quick response time is needed when searching for an item."
"The biggest challenge I see is the IDE's for the cloud and automization are different."
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
"Informatica is very expensive."
"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
"The initial setup is very, very difficult."
 

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."
"Informatica MDM's price could be lower."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"We got a 50% discount."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution's pricing model is easy, but it is very expensive."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"The product has a high price point."
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Top Industries

By visitors reading reviews
Comms Service Provider
18%
Healthcare Company
14%
Manufacturing Company
14%
Hospitality Company
5%
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise154
 

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?
My experience with pricing, setup cost, and licensing was good and easy. About the pricing and setup cost, there is no major setup cost required for AWS AppSync, which is a really great thing becau...
What needs improvement with AWS AppSync?
The current features of AWS AppSync are enough for any developer, but it has some areas for improvement. AWS AppSync can provide first-class support for SQL RDS since writing SQL via VTL is clunky ...
What is your primary use case for AWS AppSync?
My main use case for AWS AppSync is to deploy the application by connecting my frontend and backend application. AWS AppSync serves as a GraphQL API Gateway that sits between my frontend and backen...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AppSync
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster
The Travel Company, Carbonite
Find out what your peers are saying about AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.