AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS AppSync

Ranking in Cloud Data Integration

23rd

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Mindshare comparison

As of October 2025, in the Cloud Data Integration category, the mindshare of AWS AppSync is 0.8%, up from 0.3% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	5.6%
AWS AppSync	0.8%
Other	93.6%

Cloud Data Integration

Featured Reviews

Akil Saji

AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.

Ease of creating APIs with ongoing updates needed for automation

AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.

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SaurabhGaonshindhe

Principle Cloud Engineer at Sector 125

Modular structure and AI features stream new reporting processes

One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Support for multiple data sources and formats is a fantastic feature."

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"The most valuable features are the structure masking and platform masking."

"I think the integration feature is probably one of the key features in Informatica MDM...Stability-wise, I rate the solution a ten out of ten."

"The solution provides increased efficiency while still being user-friendly and easy to operate."

"The solution's technical support is pretty good, especially since the turnaround time is good."

"It has improved our organization because it has made our data more reliable. Data is the most important asset these days, and in order to trust your data, you need these tools to make sure that your data is clean and reliable."

"I think that it's a good solution...It is stable because we have the experience to deploy this solution."

"It gives you accountability to centralize your data and have it available to different applications."

"The most valuable feature is data discovery. This is the most exciting feature for all of the banks."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"Moving to other clouds is impossible without significantly rearchitecting your applications."

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"The stability and the integration of the solution have room for improvement."

"Certain applications are not being synced with the ION."

"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."

"I think they should work really hard on UI."

"There is room for improvement at the highest level in terms of useability and connectors for various types of new applications. The row processing performance could be better because you experience some latency dealing with high volumes of data. Most organizations will be dealing with multiple cloud applications, so you could see performance issues moving from one system to another."

"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."

"The cost of Informatica MDM is expensive and has room for improvement."

"The scalability is tough."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."

"It's a very expensive solution"

"Informatica MDM's price could be lower."

"The pricing is high compared to other tools on the market."

"Its pricing model can be improved."

"We are quite happy with the licensing model."

"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."

"The price is neither too high nor too low."

"Comparatively, their prices are a little bit too high."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	24
Large Enterprise	134

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?

We initially had limited knowledge about AWS costs. As beginners, we ran many instances for over a month. Consequently, we received a bill from Amazon for around $20, which was unexpected. This hig...

What needs improvement with AWS AppSync?

In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial. Regular updates might soon address th...

What is your primary use case for AWS AppSync?

Our company handles in-house projects and serves clients globally. My role with AppSync involves creating GraphQL APIs. There are different types of APIs, such as REST API, GraphQL API, and WebSock...

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

More AWS AppSync Competitors

Comparisons

AWS Glue vs AWS AppSync

Compared 52% of the time

Zapier vs AWS AppSync

Compared 48% of the time

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Collibra Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Product Reports

Cloud Data Integration

Download AWS AppSync product report

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

Also Known As

AppSync

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Overview

AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. AppSync is a managed service that uses GraphQL to make it easy for applications to get exactly the data they need.

With AppSync, you can build scalable applications, including those requiring real-time updates, on a range of data sources such as NoSQL data stores, relational databases, HTTP APIs, and your custom data sources with AWS Lambda. For mobile and web apps, AppSync additionally provides local data access when devices go offline, and data synchronization with customizable conflict resolution, when they are back online.

Amazon Web Services (AWS)

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

What are the key features of IDMC?

Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
Metadata Management: Comprehensive metadata management supports data governance.
AI Capabilities: AI features enhance automation and decision-making processes.
Data Marketplace: Facilitates easy access to data across the organization.
Performance Scalability: Scales performance efficiently to meet growing data demands.

What benefits should be expected from IDMC?

Enhanced Data Management: Offers robust tools for data governance and quality.
Improved Integration: Connects disparate systems seamlessly, reducing data silos.
Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
Data Compliance: Supports compliance with data privacy regulations.
Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.

Informatica

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster

The Travel Company, Carbonite

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)