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AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS AppSync
Ranking in Cloud Data Integration
25th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (5th), Business-to-Business Middleware (1st), API Management (9th), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (5th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of October 2026, in the Cloud Data Integration category, the mindshare of AWS AppSync is 1.1%, up from 0.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.8%, down from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)6.8%
AWS AppSync1.1%
Other92.1%
Cloud Data Integration
 

Featured Reviews

Akil Saji - PeerSpot reviewer
AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.
Ease of creating APIs with ongoing updates needed for automation
AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"Support for multiple data sources and formats is a fantastic feature."
"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."
"The application integration will give you more flexibility when dealing with APIs."
"Informatica comes with a predefined data model which is the way in which you enrich your products, acting not only as master data but also as a product enrichment tool, providing flexibility with an undefined number of attributes that define a product and the ability to plug it in with any e-commerce website."
"It is quite easy to use and flexible."
"It's good for tool management, maintaining the golden record of customer status."
"Informatica MDM has a defined data model we can customize with user and developer options."
"The solution has an excellent data profiler."
"Most of our customers were using excel and email-based communication for data access, and these new-age solutions improve efficiency ten times or more."
 

Cons

"Moving to other clouds is impossible without significantly rearchitecting your applications."
"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"You cannot import the data discovery rules you create in the solution to the Cloud Data Governance and Catalog (CDGC)."
"Informatica MDM can improve the data catalog and data marketplace."
"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."
"The solution should improve its integration."
"Mainly, MDM requires improvement when you need to migrate your version to a later one -- because it is very difficult and takes a lot of time to convert the processes you have already developed and implemented on a previous version, and can cause a need to rework the processes."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"The setup is complex."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
 

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"The price is comparable."
"Informatica MDM's price could be lower."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Informatica Axon is expensive."
"The licenses attached to the solution are highly priced."
"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"We pay for a yearly subscription."
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Top Industries

By visitors reading reviews
Comms Service Provider
21%
Manufacturing Company
17%
Healthcare Company
12%
Outsourcing Company
5%
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?
My experience with pricing, setup cost, and licensing was good and easy. About the pricing and setup cost, there is no major setup cost required for AWS AppSync, which is a really great thing becau...
What needs improvement with AWS AppSync?
The current features of AWS AppSync are enough for any developer, but it has some areas for improvement. AWS AppSync can provide first-class support for SQL RDS since writing SQL via VTL is clunky ...
What is your primary use case for AWS AppSync?
My main use case for AWS AppSync is to deploy the application by connecting my frontend and backend application. AWS AppSync serves as a GraphQL API Gateway that sits between my frontend and backen...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AppSync
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster
The Travel Company, Carbonite
Find out what your peers are saying about AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.