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AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS AppSync
Ranking in Cloud Data Integration
23rd
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (1st), API Management (6th), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (2nd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of July 2026, in the Cloud Data Integration category, the mindshare of AWS AppSync is 1.1%, up from 0.5% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.8%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)6.8%
AWS AppSync1.1%
Other92.1%
Cloud Data Integration
 

Featured Reviews

Akil Saji - PeerSpot reviewer
AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.
Ease of creating APIs with ongoing updates needed for automation
AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."
"Support for multiple data sources and formats is a fantastic feature."
"Having access to PIM production, we get all the details of the supplier from here and we also get to update the information on the master catalog for urgent tasks."
"The mass ingestion functionality and the elasticity of the solution are great."
"The product seems stable enough."
"The most valuable feature is its friendly user interface, which makes it easier to create quality shared functionalities or quality rules."
"The solution scales well."
"I know that there are two good features, APN and ServiceNow but we haven't explored all of its features yet."
"Overall product management, flexibility, intuitiveness and governance."
"I give the stability a ten out of ten."
 

Cons

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."
"Moving to other clouds is impossible without significantly rearchitecting your applications."
"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
"Not all transformations are supported, unlike PowerCenter."
"I think the price modeling could be improved."
"Its look and feel needs improvement. It has a lousy look and feel."
"The initial setup of Informatica MDM is more complex than it should be."
"Informatica's issue is the licensing."
"One area that could use improvement is the speed of the web interfaces. At present, they are very slow. I think it is essential that we are original and robust on-premises."
"I would rate it a seven out of ten due to lack of inbuilt BAM and BRE features."
 

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"The solution is very expensive."
"We got a 50% discount."
"The product is very expensive"
"The pricing is high compared to other tools on the market."
"The pricing is quite flexible."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"I rate the licensing cost of Informatica MDM a five out of ten."
report
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902,988 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
19%
Manufacturing Company
14%
Healthcare Company
12%
Outsourcing Company
5%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?
My experience with pricing, setup cost, and licensing was good and easy. About the pricing and setup cost, there is no major setup cost required for AWS AppSync, which is a really great thing becau...
What needs improvement with AWS AppSync?
The current features of AWS AppSync are enough for any developer, but it has some areas for improvement. AWS AppSync can provide first-class support for SQL RDS since writing SQL via VTL is clunky ...
What is your primary use case for AWS AppSync?
My main use case for AWS AppSync is to deploy the application by connecting my frontend and backend application. AWS AppSync serves as a GraphQL API Gateway that sits between my frontend and backen...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

AppSync
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster
The Travel Company, Carbonite
Find out what your peers are saying about AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.