Try our new research platform with insights from 80,000+ expert users

Avanan vs Proofpoint Email Protection comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
14th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (27th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
94
Ranking in other categories
Advanced Threat Protection (ATP) (3rd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of March 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.8% compared to the previous year. The mindshare of Avanan is 2.7%, down from 3.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 8.1%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection8.1%
Avanan2.7%
Cloudflare One1.5%
Other87.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AshishKochhar - PeerSpot reviewer
Information Technology Team Lead at a manufacturing company with 201-500 employees
Advanced email protection has blocked targeted attacks and reduces manual threat handling
I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced. If Proofpoint could provide offers or discounts for customers who are already using the product or for new customers implementing it, along with some free services or add-ons, that would be helpful in terms of financial expense. Proofpoint Email Protection has recently introduced AI functionality in terms of data security capabilities and protecting AI assistance from targeted attacks. This is important since everything is now related to AI. The solution is doing threat detection and real-time threat detection and response pretty well. There are a few things I would like to see improved. Sometimes Proofpoint Email Protection takes time to analyze the workflow and the nature of the email. In this age of AI, the solution should analyze an email on the first receipt and determine whether it should pass or be marked as spam without checking previous data. Another improvement would be to have a more user-friendly dashboard. Additionally, if Proofpoint could add the same features in BCP as part of email protection in BCP, it would be helpful since I currently have to take a different add-on for BCP, and integrating it would save costs. I cannot say that threats have increased or decreased with Proofpoint Email Protection because it depends on the mail flow. The solution captures and filters out all threats, and the email threats vary every day depending on how many users are receiving how many emails per day. Today there might be 1,000 emails, tomorrow 5,000, and the day after 500. Proofpoint Email Protection does its job by scanning all emails and threats are reduced to some extent. Since I am aware that virus definitions are updated every day, I cannot blame Proofpoint Email Protection if they take time to determine the nature of an email being received. There are sometimes emails that are false positives, and Proofpoint Email Protection is a bit strict in analyzing false positives, sometimes stopping emails that are actually required. It analyzes the previous nature of an email and if a template looks like an informational template or related to spam, it blocks it because it looks similar to one blocked earlier. However, the template might actually be required. If I receive the same template today that is also blocked by Proofpoint Email Protection, that particular template might be useful and should not be blocked. In such cases, I have to raise it as a false positive stating that this is something in use or my users use and should be released. When AI starts doing its work, it analyzes the email from a sender with a particular template and releases it, but if the same email and template come from another sender, it blocks it according to the policies.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare, in my opinion, was easy to implement."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"This solution is easy to understand and easy to configure."
"The solution has different options that can be used to differentiate DDoS attacks."
"It is a stable solution."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"Spam protection is the most valuable feature."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"It can detect corrupted files and filters out documents with viruses."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The customizable rules allow you to change aspects."
"Proofpoint Email Protection has positively impacted my organization by blocking significantly more phishing emails, and phishing is the main entry point into getting compromised, so I have more peace of mind knowing that more malicious emails are getting blocked."
"They have customized security rules, mature rules, anti-virus protection, as well as email authentication similar to SPF, DKIM, and DMARC."
"Proofpoint Email Protection stands out as the best among all, including EOP."
"Proofpoint Email Protection is the best solution from the perspective of email security."
"Using Proofpoint Email Protection definitely helps with reducing the SOC Analyst workloads."
"Proofpoint Email Protection is quite scalable; I have not experienced any issues with the onboarding and offboarding of users and devices."
"It was easy to set up."
"It has been comprehensive and easy to use for both users and administrators."
 

Cons

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Our customers no longer use Cloudflare because its service is subpar."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Operating and tuning the product is difficult."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The initial onboarding was causing us some confusion."
"They don't have a person to provide support for customers using the solution under their free plan."
"For the topic of improvement, providing some training material is one of my suggestions."
"Avanan doesn't cover certain tool segments."
"The system could be designed to give corporate emails first priority due to demands."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"It should reduce the amount of time needed for thorough scanning."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"There are times when we have false positives."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"One major threat is QR code phishing, along with TOAD (Telephone-Oriented Attack Delivery). TOAD attacks don't include links, URLs, or attachments in emails. Instead, attackers try to trick you into calling them, often by offering something enticing like a 50% discount on football matches."
"The Secure Mail aspect should have an Outlook add-in, instead of an external dashboard that outside users have to access."
"Proofpoint Email Protection is an expensive solution."
"The support team was a bit slow."
"The areas that have room for improvement in Proofpoint Email Protection include their cost of ownership, which is fairly high."
"Proofpoint Email Protection's interface is confusing and could be improved."
"There is room for improvement in detecting and preventing phishing attacks. While the solution performs well in some aspects, it struggles with phishing threats."
"The largest complaint that we hear from our customers is that there is no local support."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"Proofpoint is fairly expensive."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"The solution uses a licensing model that is reasonable compared to other products."
"It is expensive."
"I rate the product price a seven on a scale of one to ten, where one is low price and ten is high price."
"Proofpoint Email Protection is a reasonably priced product, which means that it is neither too low nor too high in terms of price."
"We sell annual licenses for this solution."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
report
Use our free recommendation engine to learn which Email Security solutions are best for your needs.
884,873 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise43
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
I do not handle the pricing, setup cost, and licensing for Proofpoint Email Protection, but I think it's a bit pricey...
What needs improvement with Proofpoint Email Protection?
Some of the old portal features of Proofpoint Email Protection are missing in the new portal, so some of the settings...
What is your primary use case for Proofpoint Email Protection?
Proofpoint Email Protection is primarily used for anti-spam purposes. As other companies receive a lot of malware, ph...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.