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Avanan vs Proofpoint Email Protection comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Proofpoint Email Protection
Ranking in Email Security
1st
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
109
Ranking in other categories
Advanced Threat Protection (ATP) (2nd), Digital Risk Protection (3rd), Office 365 Protection (1st), Secure Email Gateway (SEG) (1st)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Proofpoint Email Protection is 6.3%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Proofpoint Email Protection6.3%
Cloudflare One1.7%
Avanan1.9%
Other90.1%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Siva_Prasad - PeerSpot reviewer
Principal Consultant at Infosys
Email defenses have reduced phishing incidents and protect sensitive data across our enterprise
As things are evolving and threats develop in unpredictable ways, Proofpoint must adopt AI solutions and agentic solutions more aggressively and provide them to customers as part of service offerings. Inbuilt AI solutions would add more value and make Proofpoint a more premium choice for customers. With the help of AI solutions, agentic AI, and generative AI capabilities, the product would be more efficient than it currently is. Filtering false positives is highly challenging because it is impossible for humans to identify which emails are genuine and which are spam. Proofpoint should focus more on this area with back-end agents or other tools. Proofpoint should decide which emails are genuine and which are spam so it is not a challenge for end users. When receiving an email, end users should not have to determine whether to respond or not. Proofpoint should not release such spam emails and should strictly block such spam and spoof emails based on connection IPs. Currently, false positives occur in the product, and while this occurs in every product, it is an area where Proofpoint can focus on improving and reducing false positives. One email is enough for an end user to be deceived and lose money, so addressing this area is critical.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Clover is the best product globally."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Cloudflare DDoS mitigates DDoS attacks."
"Cloudflare, in my opinion, was easy to implement."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Cloudflare is by far the most effective solution that I have come across."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"It is simple to deploy this platform and interact with the set features."
"The ease of installation and the AI capacity of the product are valuable."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The most valuable feature of Avanan is its effectiveness; when scanning incoming emails for threats it can, in an automated fashion, quarantine suspicious attachments."
"Provides better control over emails, especially those sent via Office 365 on the cloud."
"The most valuable feature of this solution is that it's a one-stop shop for email protection."
"On a day-to-day basis, Proofpoint Email Protection has saved me about 50% of my workload, which has been a real godsend."
"They have customized security rules, mature rules, anti-virus protection, as well as email authentication similar to SPF, DKIM, and DMARC."
"Overall, it is a good product, providing everything in a single dashboard where we can find all the information related to the risks involved within a suspicious email."
"The solution scales well."
"The initial implementation is pretty easy to handle."
"Our clients have definitely seen an ROI; their level of breach and reporting of malicious emails from their user base actually went down by over 50% by using this product."
 

Cons

"Feedback could be enhanced."
"The onboarding process can be improved a little bit."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Operating and tuning the product is difficult."
"Cloudflare DDoS has poor technical support."
"The response time for support must be reduced."
"Our subscription plan for the solution has a limitation of bot signatures."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"It should reduce the amount of time needed for thorough scanning."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Frequent updates should be made on time to keep the system running effectively."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The response to new threats is sometimes slow and can lead to data compromise."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The reporting section could be enhanced. I like some reports but if they could allow us to create custom reports with more flexibility it would enhance the reports more."
"There are a couple of pain points regarding uploading false negatives and other related issues."
"One major threat is QR code phishing, along with TOAD (Telephone-Oriented Attack Delivery). TOAD attacks don't include links, URLs, or attachments in emails. Instead, attackers try to trick you into calling them, often by offering something enticing like a 50% discount on football matches."
"They do not have an on-demand scan for the internal viruses and internal users, and they don't have a scan for the exchange server against viruses and spam as Symantec does."
"Regarding improvements, the search in Proofpoint Email Protection is a bit slow sometimes; if it was quicker, it could probably improve the search a little bit."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"I feel Proofpoint Email Protection is overpriced. I cannot say that the security level being provided does not justify the cost, but when comparing the similar level of security with other applications or security systems, it is overpriced."
"The management portal of Proofpoint Email Protection has an outdated UI that requires an update for better usability."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
"Proofpoint is fairly expensive."
"The solution charges per user per month to use it. There are not any additional fees in addition to the standard living fees."
"Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees."
"The licensing model for Proofpoint Email Protection is simple. It's based on the number of users. Price-wise, Proofpoint Email Protection is a five out of ten because it's a pretty expensive solution."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"We sell annual licenses for this solution."
"The solution is expensive."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
13%
Manufacturing Company
10%
Outsourcing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise24
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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What needs improvement with Proofpoint Email Protection?
The downside is I feel the vendor support is a little lacking and should be more responsive. The technical support is...
What is your primary use case for Proofpoint Email Protection?
I am leading this security domain, and my L1 and L2s have been using Proofpoint Email Protection and other modules of...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Avanan vs. Proofpoint Email Protection and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.