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Avanan vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.4
Avanan improved email security, reduced phishing, increased user trust, enhanced mobile protection, and boosted ROI and revenue growth.
Sentiment score
6.7
Microsoft Purview DLP offers cost savings, security enhancements, and reduced onboarding time, though ROI varies among users.
 

Customer Service

Sentiment score
8.1
Avanan's customer service is highly responsive, professional, and proactive, with excellent communication and extensive support staff knowledge.
Sentiment score
5.1
Microsoft Purview DLP support is inconsistent, with quick responses and clear resources but also delays and monopolistic concerns.
Once we got to the Microsoft engineers, the experience was great.
 

Scalability Issues

Sentiment score
8.2
Avanan integrates with Office 365 and Google, praised for scalability, admin capabilities, and efficient email protection across diverse organizations.
Sentiment score
7.6
Microsoft Purview Data Loss Prevention offers scalable, flexible cloud solutions, but needs improvements in user-friendliness and device-level scalability.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
8.5
Avanan is highly praised for its stability, efficiency, security, minimal maintenance, seamless Microsoft 365 integration, and reliable AI-based scanning.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is highly stable, reliable, and responsive, though minor real-time issues and internal connection challenges exist.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Users feel Avanan needs improvements in Active Directory dependency, email quarantining, AI logic, training, UI, performance, pricing, mobile app, and integrations.
Microsoft Purview DLP needs better integration, improved UI, enhanced AI features, cost-effective licensing, and better language support.
Implementing a degree of severity ranking is essential.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Avanan provides flexible pricing for Office 365, with straightforward setup and costs between $4 to $8 per user.
Microsoft Purview DLP in E5 licenses offers competitive pricing and flexible payment, valued for security features and added services.
 

Valuable Features

Avanan provides advanced malware and phishing detection, 24/7 cloud protection, easy integration with Microsoft 365, and ensures secure communications.
Microsoft Purview DLP enhances data security with auto-labeling, multi-cloud support, cross-platform protection, and strong compliance features.
The feature I find most valuable that I'm currently using is the quickness of the emails that the Microsoft Purview Data Loss Prevention solution sends to us, where we get notifications that say a user has potentially breached our data guideline rules, and we get those alerts continuously, allowing us to enforce them manually.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
19
Ranking in other categories
Email Security (16th)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
22
Ranking in other categories
Microsoft Security Suite (17th)
 

Mindshare comparison

As of July 2025, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, down from 2.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 14.2%, down from 17.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Educational Organization
13%
Manufacturing Company
8%
Financial Services Firm
7%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...
What needs improvement with Microsoft Purview Data Loss Prevention?
Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.