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Avanan vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.4
Avanan improved email security, reduced phishing, increased user trust, enhanced mobile protection, and boosted ROI and revenue growth.
Sentiment score
6.6
Microsoft Purview DLP reduces data leakage, compliance risks, and costs, while enhancing security operations and productivity without extra resources.
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
I have also seen fewer accidental data sharing incidents, improved audit readiness, and increased the efficiency of the security team without needing additional headcount.
Technique at Digitaltrack
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
8.1
Avanan's customer service is highly responsive, professional, and proactive, with excellent communication and extensive support staff knowledge.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention receives mixed reviews, praising documentation but noting slow and inefficient customer support in complex cases.
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
8.2
Avanan integrates with Office 365 and Google, praised for scalability, admin capabilities, and efficient email protection across diverse organizations.
Sentiment score
7.4
Microsoft Purview Data Loss Prevention is praised for its scalability and flexibility across industries, organizations, and complex environments.
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
8.5
Avanan is highly praised for its stability, efficiency, security, minimal maintenance, seamless Microsoft 365 integration, and reliable AI-based scanning.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is stable and reliable, with minor lag, high stability ratings, and positive user feedback.
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Users feel Avanan needs improvements in Active Directory dependency, email quarantining, AI logic, training, UI, performance, pricing, mobile app, and integrations.
Microsoft Purview DLP needs easier policy setup, improved third-party integration, real-time insights, and enhanced scalability features.
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Avanan provides flexible pricing for Office 365, with straightforward setup and costs between $4 to $8 per user.
Microsoft Purview DLP is cost-effective with 365 E5, but add-ons and advanced features can be expensive and complex.
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
Advanced DLP and insider risk features became expensive when we scaled at the enterprise level.
Soc Anaylst at Softcell Technologies Limited
 

Valuable Features

Avanan provides advanced malware and phishing detection, 24/7 cloud protection, easy integration with Microsoft 365, and ensures secure communications.
Microsoft Purview DLP excels in integrated data protection, policy controls, and automatic labeling, enhancing security and compliance in regulated sectors.
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
It finds social security numbers in the files when we scan for it, so that we can prevent those from leaving the company.
Managing Director, Chief Information Security Officer at a financial services firm with 201-500 employees
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
Avanan1.2%
Other92.7%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.
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Top Industries

By visitors reading reviews
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
8%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.