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Avanan vs BetterCloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
BetterCloud
Ranking in Data Loss Prevention (DLP)
36th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
User Provisioning Software (14th), SaaS Management Platforms (9th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of BetterCloud is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
BetterCloud0.6%
Avanan1.2%
Other98.2%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Now, we aren't worried about any email threats as Avanan catches everything."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"The customizable rules allow you to change aspects."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
 

Cons

"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"The system could be designed to give corporate emails first priority due to demands."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"There are times when we have false positives."
"Email querying is not efficient throughout."
"Frequent updates should be made on time to keep the system running effectively."
"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
 

Pricing and Cost Advice

"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
HelloFresh, Oscar Health, Square
Find out what your peers are saying about Avanan vs. BetterCloud and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.