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Automic Automation vs VMware Aria Automation Orchestrator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automic Automation
Ranking in Workload Automation
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
No ranking in other categories
VMware Aria Automation Orch...
Ranking in Workload Automation
18th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Workload Automation category, the mindshare of Automic Automation is 8.1%, up from 6.5% compared to the previous year. The mindshare of VMware Aria Automation Orchestrator is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Workload Automation Market Share Distribution
ProductMarket Share (%)
Automic Automation8.1%
VMware Aria Automation Orchestrator0.3%
Other91.6%
Workload Automation
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
Vishal Bhatia - PeerSpot reviewer
Automation tasks are streamlined with advanced templates and offers good support capabilities
Some students, especially beginners, may find the learning curve to be steep due to a lack of requisite knowledge in backend languages like YAML, Python, or JavaScript. I have been providing VMware training for over fifteen years. I deal with many other vendors, such as Cisco and Microsoft. I would rate VMware Aria Automation Orchestrator around eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution helped us fix issues and optimize them. We now run with zero errors."
"The solution's technical support has always been excellent."
"We have seen big improvements in automation and automated tasks allowing our people to work on more important things for the company, as well as getting financial data quicker."
"We use it with automation, getting more speed to solve business processes."
"Stability has been great. My team, we call ourselves "the invisibles" because things run so well that sometimes you almost feel like you have to try to break something to actually get acknowledged."
"Our customers appreciate it mostly because it takes a lot of effort away from them."
"It's easy to use. When you schedule jobs, if you can speak English you can schedule them easily and correctly. Also, there's a lot of flexibility because the product allows you to do many tasks, in multiple ways, so you can choose the way that works best for your environment."
"The very special feature that we use is the connection to ServiceNow."
"Primarily, customers are looking for workflows and day-to-day actions, as well as advanced templates."
"Primarily, customers are looking for workflows and day-to-day actions, as well as advanced templates."
 

Cons

"The vendor support is really bad and should be improved."
"We would like to have token-based authentication. Where we do not have to use a password, and can use tokens for authentication in other systems."
"Today, we use a rich client for this product. In the future, or for the next release, they will be using a web interface. This web interface is not as scalable as the rich client for us. The web client is not 100 percent programmed as we need it."
"It would be better if it was easier to view the automated processes."
"We would like to see more dashboarding into the product, maybe an embedded Java API which we would be able to load on our own."
"There are issues with compatibility when installing agents on legacy operating systems."
"Some of the things we don't do are mainly because we don't know how to do them. Hands-on training can be expensive, so we find other ways to work around things to forgo the hands-on training. It is also an issue because we are a Linux shop and most trainers are Windows-based."
"I should be able to grant a user access to execute a job without having to directly list every include, prompt set, output scan, script, login, etc. An inherited read for execution purposes would accomplish the same results without making the admin list every single object every time, as well as deny the user the ability to edit."
"Some students, especially beginners, may find the learning curve to be steep due to a lack of requisite knowledge in backend languages like YAML, Python, or JavaScript."
"I would like to see improvements related to AI integration, which could make understanding from a language perspective easier."
 

Pricing and Cost Advice

"The cost of the solution depends on the number of systems that are being orchestrated."
"Automatic is heavily integrated in our organization. The cost to change would be a huge factor for us, and we have not found any other product that is better out there."
"There are a lot of new features, but we do not use them because they are too expensive. The price point could be less."
"This is a support system for us, not our core business, so we purchased this product inexpensively."
"They have increased the license price a little bit. It is more than what we expected about two years ago. So, there could be some surprises when it comes to pricing."
"They have changed the pricing on their licensing, and it's cheaper than before."
"Broadcom has recently changed its licensing model. I do not deal with pricing, but from what I heard from customers is that due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions. Others are thinking of replacing Automic Automation."
"Pricing is competitive compared to other major vendors."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
16%
Computer Software Company
12%
Insurance Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise66
No data available
 

Questions from the Community

What do you like most about Automic Workload Automation?
It is easy to manage complex workloads and use electronic workflow automation.
What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
The support and knowledge of incident management could be enhanced. There have been unresolved issues persisting for years, affecting customer satisfaction. Improvement is needed in both the respon...
What is your experience regarding pricing and costs for VMware Aria Automation Orchestrator?
Pricing is not a concern for us. We generally do not handle that side of the story.
What needs improvement with VMware Aria Automation Orchestrator?
I would like to see improvements related to AI integration, which could make understanding from a language perspective easier. Features like drag-and-drop, enabling code to be written automatically...
What is your primary use case for VMware Aria Automation Orchestrator?
My company is a training company, so we deliver trainings for Aria Automation. I have been using VMware Aria Automation Orchestrator for about three years.
 

Also Known As

Automic Dollar Universe
No data available
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
1. VMware 2. Dell Technologies 3. Cisco Systems 4. IBM 5. Hewlett Packard Enterprise 6. Microsoft 7. Oracle 8. Amazon Web Services 9. Google Cloud 10. Intel 11. Accenture 12. Fujitsu 13. Hitachi Vantara 14. NetApp 15. Red Hat 16. SAP 17. Siemens 18. T-Systems 19. Verizon 20. AT&T 21. Vodafone 22. Orange 23. BT Group 24. Deutsche Telekom 25. Ericsson 26. Nokia 27. Samsung 28. Sony 29. Toshiba 30. Panasonic 31. LG Electronics 32. Philips
Find out what your peers are saying about BMC, Broadcom, JAMS Software and others in Workload Automation. Updated: September 2025.
867,370 professionals have used our research since 2012.