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Automic Automation vs VMware Aria Automation Orchestrator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automic Automation
Ranking in Workload Automation
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
No ranking in other categories
VMware Aria Automation Orch...
Ranking in Workload Automation
15th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Workload Automation category, the mindshare of Automic Automation is 7.9%, up from 6.7% compared to the previous year. The mindshare of VMware Aria Automation Orchestrator is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Workload Automation Market Share Distribution
ProductMarket Share (%)
Automic Automation7.9%
VMware Aria Automation Orchestrator0.4%
Other91.7%
Workload Automation
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
Sufyan Khan - PeerSpot reviewer
Have delivered automation projects efficiently and continue to benefit from simplified orchestration
I have worked with VMware Aria Automation Orchestrator in Pakistan; it was coming with VMware Cloud Director. ISPs can configure it. We have a team who can configure and orchestrate the entire portfolio, but we never got a chance to do it independently. We have a certified team which can provide such services. VMware Aria Automation Orchestrator is seamless. We have not experienced any flaw until now. The best features of VMware Aria Automation Orchestrator include peace of mind and lesser complexity. Simplicity is crucial. There is no complexity in the system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are a lot of features which help us get a stable application. It is easy to have a stable production line, because this app supports us very well."
"Automic Automation allows us to serve the service without interruptions."
"Customer service and technical support are exceptional."
"Our customers appreciate it mostly because it takes a lot of effort away from them."
"A good piece of software is like a good referee. If it's doing good, you don't notice it. That's the good thing about Automic. We don't even notice that it's there a lot of the time. It's a very, very stable product."
"I use this automation solution, because it is very flexible. This automation solution supports a lot of computer platforms. Also, a lot of operating systems are supported other than automation solutions."
"The best feature is its wide platform support and the user interface. It offers a consistent user experience regardless of whether you are implementing a job on a mainframe, SAP platform, or other machines."
"Both the stability and the scalability of Automic Workload Automation are great."
"Primarily, customers are looking for workflows and day-to-day actions, as well as advanced templates."
"With automation, I can provision a virtual machine in just one to two hours; this is a drastic improvement."
"The best features of VMware Aria Automation Orchestrator include peace of mind and lesser complexity; simplicity is crucial, and there is no complexity in the system."
"Primarily, customers are looking for workflows and day-to-day actions, as well as advanced templates."
 

Cons

"They need to refine the system basics instead of adding more features."
"Integration with the cloud is an area for improvement. They have to make it somehow fit or usable for cloud use cases. Right now, it works great for our on-prem data center, but they have to come up with a very good reason why people should be using it in the cloud."
"It seems still very technical to get the full features out... Once you get to some of the leadership levels, such as myself, you don't have time to go digging into it. It would be nice to have some additional performance features such as reporting, analytics."
"Recent changes in Broadcom's licensing model are making some customers reduce tasks or replace Automic Automation. This is something Broadcom should consider."
"I would also like to see a little bit more connectivity, more, "Play nice with other toys." For instance, we have IServ as our primary tool for our service request tickets. In order for it to play nice with Automic, we had to actually create a file and put it somewhere, where Automic can see it. I would like to see more connectivity with other tools, or more compatibility with other tools."
"I find that documentation is either very good or borderline useless depending on where you go."
"There are some problems when using the new interface."
"There are some scripting elements that could be added."
"I would like to see improvements related to AI integration, which could make understanding from a language perspective easier."
"Some students, especially beginners, may find the learning curve to be steep due to a lack of requisite knowledge in backend languages like YAML, Python, or JavaScript."
"VMware Aria Automation Orchestrator is a very solid and acceptable product, but after the transition to Broadcom, prices are very high."
"There are areas of VMware Aria Automation Orchestrator that have room for improvement, specifically in being more developer-friendly."
 

Pricing and Cost Advice

"This solution is pretty well-priced."
"Its price is way up there with BMC. It is a little bit on the expensive side."
"We have increased efficiency with this application."
"The cost of arrays is high. If you want to buy an array for an application, and see value from it, you need about half a million dollars. That is too expensive."
"Automic Automation's pricing is excellent, especially in comparison to similar solutions."
"Broadcom has recently changed its licensing model. I do not deal with pricing, but from what I heard from customers is that due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions. Others are thinking of replacing Automic Automation."
"We cannot use all the functions because they are too expensive."
"Automic Automation is costly."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
16%
Computer Software Company
11%
Insurance Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise66
No data available
 

Questions from the Community

What do you like most about Automic Workload Automation?
It is easy to manage complex workloads and use electronic workflow automation.
What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
Automic Automation has some disadvantages; it is more simplified, and sometimes it can be complicated. The technical support by Automic, provided by Broadcom, is good with the same blocking support.
What is your experience regarding pricing and costs for VMware Aria Automation Orchestrator?
We are providing the best cloud-based solutions in Pakistan. VMware Aria Automation Orchestrator is the best product available.
What needs improvement with VMware Aria Automation Orchestrator?
In future updates of VMware Aria Automation Orchestrator, I would love to see more AI-based features such as automatic deployment, where we just have to download a couple of files and everything is...
What is your primary use case for VMware Aria Automation Orchestrator?
VMware Aria Automation Orchestrator is an on-premise solution. We deployed numerous projects related to VMware Cloud Foundation which can directly integrate with such orchestration provided by VMwa...
 

Also Known As

Automic Dollar Universe
No data available
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
1. VMware 2. Dell Technologies 3. Cisco Systems 4. IBM 5. Hewlett Packard Enterprise 6. Microsoft 7. Oracle 8. Amazon Web Services 9. Google Cloud 10. Intel 11. Accenture 12. Fujitsu 13. Hitachi Vantara 14. NetApp 15. Red Hat 16. SAP 17. Siemens 18. T-Systems 19. Verizon 20. AT&T 21. Vodafone 22. Orange 23. BT Group 24. Deutsche Telekom 25. Ericsson 26. Nokia 27. Samsung 28. Sony 29. Toshiba 30. Panasonic 31. LG Electronics 32. Philips
Find out what your peers are saying about Automic Automation vs. VMware Aria Automation Orchestrator and other solutions. Updated: October 2025.
872,778 professionals have used our research since 2012.