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Alteryx vs Looker vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Predictive Analytics Market Share Distribution
ProductMarket Share (%)
Alteryx14.0%
Anaplan13.8%
SAP Analytics Cloud12.7%
Other59.5%
Predictive Analytics
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.0%
Tableau Enterprise26.6%
Qlik Sense12.2%
Other53.2%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise10.3%
Microsoft Power BI14.1%
Amazon QuickSight4.9%
Other70.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The design portion of this tool is easy to use without code, which his something that something we can appreciate."
"The support is very good."
"The modeling features are very good."
"Alteryx is a low-code platform, and that's the biggest reason why we chose it."
"The cloud deployment ensures it scales easily."
"Data processing is most valuable. It is one of the fastest data blockers out there in the market, which is a fascinating thing about Alteryx."
"It helps clean messy data and provides spatial analysis."
"Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It is a pretty stable solution because it is a cloud-based product."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The product is easy to use."
"We can centralize all our data models."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data."
"Tableau is good for routine dashboards, and it has integration with Slack, through which it can send you daily updates."
"Self-service is most valuable. Users can pick up quickly and do the resolution. There are a lot of out-of-the-box features, and it satisfies most of the needs. If users are properly trained, they can deal with any situation."
"It is very easy to implement and to use."
"Tableau Prep tool for data preparation is a most valuable tool."
"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features."
"I really like the interactivity of the dashboards."
"The action feature which Tableau has is very useful for us. If we click on one visualization, it will pass the value to another visualization. That interactivity within different visualizations is the most valuable feature of Tableau."
 

Cons

"It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me."
"The principal problem is the pricing. They're expensive products."
"I'd like to see more artificial intelligence business tools or features in Alteryx."
"Alteryx can improve the model management and deployment processing of large workloads."
"The only area where the product lags is documentation and videos on the analytical app and the batch macro."
"I think better visualization would be helpful to this solution."
"The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections."
"The technical support could have a little bit of improvement."
"The integration with different databases must be improved."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The product does not have documented material."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Stability needs improvement."
"There have been issues where suddenly the site will not respond, requiring a restart."
"Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau."
"The pricing is a bit expensive."
"The tool's OpenAI integration was announced last year. However, it is late. Tableau is a good solution for end customers. However, there are some concerns regarding the stability and performance of its server architecture, including SaaS services. The server side appears unstable, and performance issues are noticeable, often accompanied by unclear error messages."
"I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection."
"The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."
"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."
"There are restrictions in scheduling reports. For instance, we cannot send the entire Excel file reports via email within Tableau."
 

Pricing and Cost Advice

"The desktop platform costs $5,000 per year. It's very costly."
"The designer has a list price of $5,995 USD."
"I rate the tool's pricing a two out of ten."
"The solution has a more costly license than other tools in the market."
"There are some implementation services and internal effort costs at the beginning but there is nothing else."
"The cost of Alteryx is approximately $2,900 annually."
"​Very transparent.​"
"The price for Alteryx Designer is reasonable but the price for Alteryx Server for universal collaborations is too expensive."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"ROI is very high, but it requires a data preparation/blending tool."
"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."
"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
"It is a bit overpriced."
"The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license."
"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."
"Licensing fees are paid on a yearly basis."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
6%
Financial Services Firm
13%
Computer Software Company
11%
Retailer
7%
Manufacturing Company
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise15
Large Enterprise51
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me direc...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, ...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say...
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Comparisons

 

Also Known As

No data available
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Alteryx, SAP, Altair and others in Predictive Analytics. Updated: September 2025.
869,095 professionals have used our research since 2012.