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Airtable vs Productboard comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in Product Management Software
1st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (3rd), AI Data Analysis (11th), AI Sales & Marketing (5th)
Productboard
Ranking in Product Management Software
3rd
Average Rating
7.4
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Product Management Software category, the mindshare of Airtable is 8.6%, down from 16.9% compared to the previous year. The mindshare of Productboard is 7.6%, down from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Airtable8.6%
Productboard7.6%
Other83.8%
Product Management Software
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
reviewer2884494 - PeerSpot reviewer
Management Senior Manager, Global Product at a tech vendor with 201-500 employees
Centralized roadmaps have aligned teams and now improve customer-driven market decisions
I am a huge fan and believe Productboard was a good partner for Megaport during my time at the company. I have no complaints about the product itself. My only consideration involves the fact that Megaport is a small company with about 250 people. We originally purchased a 15 seat license agreement, and about a year after we made that deal, it became apparent that we really only needed two, three, or four seats. Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances. Licensing flexibility is the main area for improvement. The features, functionality, and how we used Productboard was really good. The lack of flexibility around licensing was the only challenge for us as a small company. When I arrived, the agreement had already been set up where we had 15 licenses, and after being there for a year, we quickly realized we only needed two to three licenses because there were not many content creators, though there were about 100 content viewers. When we asked to scale back our licenses, we encountered considerable friction. This was the primary issue we faced.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often."
"With Airtable, we saw clear improvements in efficiency, especially in time and coordination."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"The solution makes it easy to structure data into simple data tables."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"After adopting Productboard, I have noticed concrete results such as having the dashboards available allowed me to make quick decisions regarding the sprint and things that happened related to deliveries that were going to be late, but ended up working out due to decision-making with the data being displayed there by the platform."
"Productboard has impacted our organization positively, saving a lot of people's time, generating some new ideas, and providing optimized planning."
"Productboard has positively impacted my organization by reducing the churn rate by two percent."
"Productboard absolutely helped with customer satisfaction because we also took that product roadmap and displayed it for customers, sharing the customer roadmap with them."
"The best features Productboard offers are the insights along with the possibility to have the impacts."
"The biggest positive impact of Productboard on my organization or consulting work has been more defensible prioritization, as connecting feedback to a roadmap idea allows me to show stakeholders which customer needs informed it and have focused discussions about its impact."
"Productboard has impacted our organization positively by helping us become more transparent across all the different departments, particularly when it comes to dependencies that people have on other departments and other product managers."
 

Cons

"The user interface should be more intuitive."
"However, for a smaller organization, Airtable would not be recommended because it is commercial and a bit expensive for a smaller organization that cannot bear it."
"The product's AI feature needs improvement."
"The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less"
"It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher."
"I haven't used it in a while, so I cannot really provide specific areas that need improvement."
"I believe that the company I worked for did not utilize it to its full potential."
"Reporting, specifically anything involving exports, could be improved."
"The main improvement I would focus on for Productboard is reducing the work required between collecting feedback and making decisions, as grouping similar comments and keeping the links to roadmap ideas accurate can take considerable effort as feedback volume grows."
"I have not gotten any return on investment yet; I know we had a reduction compared to our previous platform, but I do not have that more detailed data."
"Productboard is pretty stable, but sometimes we get some bugs around it that can be resolved."
"Productboard was not as quick as one would hope to adjust our contract to align with our actual needs, which was a challenge for a very small company with limited finances."
"From a business perspective, we did not really see much positive effect from Productboard."
"I do not see a major scope for improvement at this time, but I see more potential for GenAI."
"Regarding how Productboard can be improved, I think what I would want more of is perhaps some more keyboard shortcuts, as I feel sometimes it is a bit difficult to navigate around and I prefer to do things extremely quickly."
 

Pricing and Cost Advice

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The product's price is good."
"The product would be expensive for customers with only one application or database."
"The product's price is good."
"The product is a little bit expensive."
"Airtable's pricing depends on the plan that you're on."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Outsourcing Company
13%
Media Company
12%
Construction Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise2
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...
What needs improvement with Productboard?
I do not see a major scope for improvement at this time, but I see more potential for GenAI. I'm seeing a GenAI scope of improvement, which is why I chose a rating of seven out of ten.
What is your primary use case for Productboard?
I primarily use Productboard for two things: requirement management to capture business requirements and maintain traceability, and as a central location for storing customer feedback. Our customer...
What advice do you have for others considering Productboard?
My advice to others looking into using Productboard is to give your time, talk to the team, and talk to the pre-sales engineer. This feels like a slow burn. Regarding Productboard's AI capabilities...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available
Find out what your peers are saying about Airtable vs. Productboard and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.