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Airtable vs Productboard comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in Product Management Software
1st
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
Project Management Software (12th), No-Code Development Platforms (7th), AI Data Analysis (10th), AI Sales & Marketing (5th)
Productboard
Ranking in Product Management Software
3rd
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Product Management Software category, the mindshare of Airtable is 8.0%, down from 18.6% compared to the previous year. The mindshare of Productboard is 8.6%, down from 14.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Airtable8.0%
Productboard8.6%
Other83.4%
Product Management Software
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
reviewer2816334 - PeerSpot reviewer
Software Development at a tech vendor with 51-200 employees
AI-driven planning has saved time and improved feedback management but needs deeper tool integrations
I would like to see more integrations with other products and tech products like Bitbucket. This would allow us to keep track of what is getting shipped every week and accordingly get answers from Productboard. It would be beneficial if plans could be auto-approved when something gets successful in Bitbucket, and a plan could be automatically set as completed with notifications. Productboard can be improved through integrations. Currently, we have product integrations and we could integrate it with Jira or Bitbucket so we have a full track of all activities going on. Productboard could then give better suggestions based on that information.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The scripting extension enhances the things that you can do with Airtable."
"It was easy to get started."
"The product helps us track activities, address complaints, and make improvements."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"Airtable's best feature is that it is very easy to use and very convenient."
"The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically."
"Productboard has impacted our organization positively, saving a lot of people's time, generating some new ideas, and providing optimized planning."
 

Cons

"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"Airtable needs improvement with the loading speed. It takes a lot of time to load."
"The product should improve the Spanish translation."
"The product's AI feature needs improvement."
"Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly."
"I believe that the company I worked for did not utilize it to its full potential."
"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"Productboard is pretty stable, but sometimes we get some bugs around it that can be resolved."
 

Pricing and Cost Advice

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The solution is not expensive."
"The product is a little bit expensive."
"The product's price is good."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"Airtable's pricing depends on the plan that you're on."
"The product would be expensive for customers with only one application or database."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
20%
Financial Services Firm
12%
Healthcare Company
9%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
What needs improvement with Productboard?
I would like to see more integrations with other products and tech products like Bitbucket. This would allow us to keep track of what is getting shipped every week and accordingly get answers from ...
What is your primary use case for Productboard?
My main use case for Productboard is to understand the user impact of the features that are shipped in 73 Strings. Across a weekend, we received a lot of negative reviews from a customer regarding ...
What advice do you have for others considering Productboard?
I would definitely recommend Productboard to others because it is worth trying, and the features, especially the AI features that it has, are actually worth using. I gave this review a rating of 7 ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Information Not Available