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Ada vs Gong comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Experience Personalization
13th
Average Rating
7.8
Number of Reviews
6
Ranking in other categories
AI-Powered Chatbots (5th), AI Customer Support (8th)
Gong
Ranking in AI Customer Experience Personalization
4th
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st), AI Sales & Marketing (1st)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Ada is 1.0%, down from 3.7% compared to the previous year. The mindshare of Gong is 1.4%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gong1.4%
Ada1.0%
Other97.6%
AI Customer Experience Personalization
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed."
"Its AI is highly accurate and reliable for understanding customer intent, answering common questions, and providing consistent responses with minimal errors."
"I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed."
"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."
"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."
"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."
"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"Having call recordings and summaries helps our team have complete visibility into calls."
"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
 

Cons

"I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations."
"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"I would rate this product a 6."
"The biggest area for improvement in Ada is ecosystem depth."
"Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios."
"Ada could be improved with better handling of highly complex conversations, more customization for AI responses, and deeper integrations with third-party business applications."
"I would rate this product a 6."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"I would improve the interface for searching themes or words in the history of calls and emails."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"Gong can be improved with the follow-up email feature."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
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Top Industries

By visitors reading reviews
Outsourcing Company
18%
Construction Company
14%
Manufacturing Company
11%
Educational Organization
6%
Manufacturing Company
11%
Construction Company
9%
Financial Services Firm
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your primary use case for Ada?
Ada is used to automate customer support, answer common inquiries, and reduce the workload on the support team. It works best for handling FAQs, order status requests, account-related queries, and ...
What advice do you have for others considering Ada?
I would recommend starting with high-volume repetitive support use cases, training Ada with quality knowledge base content, and regularly reviewing conversations to improve accuracy over time. Star...
What is your experience regarding pricing and costs for Ada?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
 

Comparisons

 

Overview

Find out what your peers are saying about Ada vs. Gong and other solutions. Updated: June 2026.
909,153 professionals have used our research since 2012.