Ada vs Gong comparison

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Ada

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Ada and Gong based on real PeerSpot user reviews.

Find out what your peers are saying about Amazon Web Services (AWS), Sendbird, Gong and others in AI Customer Experience Personalization.

To learn more, read our detailed AI Customer Experience Personalization Report (Updated: February 2026).

AI Customer Experience Personalization

February 2026

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Helped 885,667 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Ada

Ranking in AI Customer Experience Personalization

28th

Average Rating

6.0

Number of Reviews

Ranking in other categories

AI-Powered Chatbots (11th), AI Customer Support (5th)

Gong

Ranking in AI Customer Experience Personalization

3rd

Average Rating

8.8

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Sales & Marketing (2nd)

Mindshare comparison

As of April 2026, in the AI Customer Experience Personalization category, the mindshare of Ada is 1.3%, down from 1.4% compared to the previous year. The mindshare of Gong is 1.4%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gong	1.4%
Ada	1.3%
Other	97.3%

AI Customer Experience Personalization

Featured Reviews

reviewer2783430

Sr. FinOps Engineer at a tech vendor with 51-200 employees

AI workflows have streamlined customer support and still need improvements in technical guidance

Ada serves as an AI customer support agent that drives our back end to help with customer success. I am mostly working on the back end, and the team responsible for setting up Ada handles the specific implementation details Ada offers agentic workflow as its best feature, providing the agent…

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Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."

"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."

"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

More Gong pros

Cons

"I would rate this product a 6."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"I would improve the interface for searching themes or words in the history of calls and emails."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

More Gong cons

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Top Industries

By visitors reading reviews

Construction Company

21%

University

Performing Arts

Healthcare Company

Financial Services Firm

10%

Computer Software Company

10%

Construction Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What is your primary use case for Ada?

What advice do you have for others considering Ada?

My advice for others looking into using Ada is to go ahead and use it. Ada is deployed in a public cloud, and we use AWS as our cloud provider. I would rate this product a 6.

What needs improvement with Gong?

Gong can be improved in terms of external sharing and editing, as the editing and being able to share an edited version of the call might be my biggest improvement. Other than that, everything is p...

What is your primary use case for Gong?

My main use case for Gong is client call recording, transcription, analysis, and customer forecasting. A quick specific example of how I use Gong for those purposes is that all of our client calls ...

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to use it every day. Link it to your Outlook. Really get in there, grab the transcripts, put them in Claude. Really use it. It is quite a tool if you ...

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Product Reports

Download Ada product report

AI-Powered Chatbots

March 2026

Download Gong product report

March 2026

Overview

With a no-code builder and a suite of out-of-the-box integrations, Ada’s brand interaction platform has everything you need for every team — support, marketing, sales, and IT. Using AI and advanced NLU, Ada automates thousands of conversation topics across the most popular digital channels within a single platform.

Ada

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.