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Business Manager at RESRG automotive
Real User
Top 20
Designated access rights improve control over user actions and prevent mistakes
Pros and Cons
  • "The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has."
  • "It could be a little bit more user-friendly."

What is our primary use case?

I'm responsible for different tasks at Campfire Interactive. From one side, I'm a business manager, so I use it to create new business opportunities for the company. On the other side, I'm a Campfire Interactive administrator too, so I'm involved in actual mappings, month-end processes, and everything that is done regarding the upload from IHS in data. All those administrative tasks, and I also add someone new coming in, and I normally have a one or two-hour training so that the people understand how Campfire Interactive works, and that's more or less the tasks I'm involved in. We have role access management, where specific individuals are only able to view certain aspects of the solution. Having designated access rights is great and quite important because we have control over what some people can do or cannot do to avoid any mistakes or failures. Sometimes that happens, and it has happened in our case. For example, we used to have one of the features available for everyone, and then we realized that sometimes with that feature, we made other users make mistakes because they didn't know how to use it, and it wasn't really needed. So we took that opportunity away from the people.

We work with IHS with S&P Global; we upload data from there, and then we have the opportunity to manage different rates or any other changes. It's quite good. One thing that I see, for example, now we are working with medium-heavy trucks and also with light vehicles, and we're just starting to get data from IHS for the medium-heavy trucks. We've seen that we need to have separate forecasts for all those things. I believe there should be some points of improvement there to manage everything together. Many times we reach out to the Campfire Interactive team for support, and we may find out that there are things we didn't even think would work, and Campfire Interactive knows how to do it.

The opportunity management and sales forecasting module is quite useful. Sometimes I think the fields are a little bit repetitive to fill in. We are working with the Campfire Interactive team to improve that. It's not wrong at Campfire Interactive because I know this can be improved or changed or managed. Having that option is really interesting because we can personalize the different features and different fields. It's really good how it works because it has the price tab, the volume tab for us to manage different volumes and the take rates. It's a way to have everything in one place. It gives us the opportunity to track the different statuses that each opportunity goes through. This is something we need to do; we need to make reports to understand the business, to understand trends, and it's a very powerful tool for that. Maybe 40 people work with Campfire Interactive.

What is most valuable?

I don't have too much experience with different tools. In fact, the only similar tool I used in previous positions was Excel, but I think Campfire is much better. We have all the IHS information, we get to combine it with other information coming from our finance, for example, all the sales and the actual sales that we have; we can include them in Campfire Interactive and see everything together, and make the reporting quite useful too. Creating opportunities and things are very useful, but that's something that many people work with in an Excel file. The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has. The opportunity management and sales forecasting module is quite useful. It gives us the opportunity to track the different statuses that each opportunity goes through. This is something we need to do; we need to make reports to understand the business, to understand trends, and it's a very powerful tool for that.

What needs improvement?

It could be a little bit more user-friendly. I know that there is a version that is more user-friendly than the one we are using, but for different circumstances, we haven't moved to the new version yet. That's something I'm eager to see soon. We sometimes face trouble with space because there is a lot of information saved there, and the system sometimes gets stuck, but I don't think it's a problem from Campfire Interactive itself. It's more about all the applications that are feeding information into Campfire Interactive. Optimizing that would be very useful. For the rest of the things, I've seen the team working closely with us every time we need or request help to make changes or to do things differently, and I really enjoy working with them.

For how long have I used the solution?

I have been using the solution for around five years.

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Campfire Interactive
August 2025
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What do I think about the stability of the solution?

I would rate the stability as an eight; it's not perfect, but it's good enough.

What do I think about the scalability of the solution?

Managing data through business processes and workflows is 100% required. We really need the stability to have trustful data and information, tracking whatever we need to track for stability is essential for us, especially because we have Campfire Interactive connected with other applications we use in the company.

How are customer service and support?

I would rate the technical support a nine. Sometimes we want to get answers immediately, but we understand that it's not always possible. I must say that sometimes we need technical support even on weekends, and we get the help we requested. That's really something I appreciate.

How would you rate customer service and support?

Which solution did I use previously and why did I switch?

I don't know how Campfire Interactive changed the way my organization functions because I've only been working with it for five years, and I think we have had Campfire Interactive for much more than five years. At the moment that there was a change from the previous status to the starting of Campfire Interactive use, I was not involved. I know many people who had worked before with Excel files, and Campfire Interactive is more accurate, safer, and has the ability to bring everything together. I think it's a nice improvement, but I haven't experienced that because I started this job with Campfire Interactive.

What's my experience with pricing, setup cost, and licensing?

I cannot answer that because I don't know how much we paid for those licenses. That's managed by the purchasing department.

Which other solutions did I evaluate?

I don't know any other vendor.

What other advice do I have?

Once you get to know it, it's more or less easy, but I would prefer something friendlier for people who are new to Campfire Interactive. I've been working with it for some years, and I understand it, but for people coming new to the company needing training in Campfire Interactive, sometimes they see there are so many things, and it's not so friendly to use. There are aspects that can be repetitive when filling in those things every time. I would recommend Campfire Interactive to other users, especially if they are working with Excel. I would recommend moving to the Campfire Interactive application because it's much safer, better for tracking, and better for reporting everything from the application. I don't think Excel has the same stability that an application system like Campfire Interactive can have. Overall, I would rate Campfire Interactive an eight out of ten.

Which deployment model are you using for this solution?

On-premises

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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Updated: August 2025
Buyer's Guide
Download our free Campfire Interactive Report and get advice and tips from experienced pros sharing their opinions.