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What is Synthesia?

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Synthesia mindshare

Product category:
As of November 2026, the mindshare of Synthesia in the AI Video Generator category stands at 9.6%, down from 14.3% compared to the previous year, according to calculations based on PeerSpot user engagement data.
AI Video Generator Mindshare Distribution
ProductMindshare (%)
Synthesia9.6%
HeyGen7.8%
Runway4.6%
Other78.0%
AI Video Generator
 
 
Key learnings from peers

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise2
By reviewers
By visitors reading reviews
Company SizeCount
Small Business60
Midsize Enterprise33
Large Enterprise73
By visitors reading reviews

Top industries

By visitors reading reviews
Manufacturing Company
17%
Outsourcing Company
9%
Financial Services Firm
9%
Retailer
8%
Construction Company
7%
Comms Service Provider
6%
Government
6%
Educational Organization
6%
Healthcare Company
5%
Computer Software Company
4%
University
3%
Media Company
2%
Transportation Company
2%
Recreational Facilities/Services Company
2%
Legal Firm
2%
Insurance Company
2%
Religious Institution
2%
Marketing Services Firm
1%
Renewables & Environment Company
1%
Energy/Utilities Company
1%
Logistics Company
1%
Security Firm
1%
Hospitality Company
1%
Wholesaler/Distributor
1%
Real Estate/Law Firm
1%
Leisure / Travel Company
1%
Performing Arts
1%

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Synthesia Reviews Summary
Author infoRatingReview Summary
Technical Content Developer at Snowflake Computing3.5We automated video creation from Google slides using Synthesia, finding its automation feature invaluable. Improvements are needed in voice rendering and testing workflows. It boosted our on-demand curriculum engagement but requires smarter language processing to enhance pronunciation and context understanding.
Learning Experience Designer at a tech vendor with 1-10 employees4.5I use Synthesia for creating multilingual training, valuing its creativity and engagement. Improvements could include a built-in translator for efficiency. Despite its slightly robotic sound, the platform has saved time and received positive feedback, showing a solid return on investment.
AI video Editor at a tech services company with 11-50 employees4.5I've used Synthesia to create training and social media videos for clients, appreciating its flexible animation features compared to rigid alternatives. However, I'd like more affordable custom avatar options and improved customer service for timely video review during testing.
Sr. E- learning developer at CARESYNTAX, INC.4.5I use Synthesia to create videos and find its AI feature most valuable, though the video aspect needs improvement. I switched from Adobe Suite due to Synthesia's AI capabilities and have seen a return on investment.
Cultural and Quality Manager at Openreach5.0I create educational materials for a large organization, utilizing Synthesia for its ease and ability to deliver flawless videos without post-production. Although accents and expressions need improvement, it's intuitive and eliminates challenges faced with traditional methods.
Head of Evangelism at a tech vendor with 51-200 employees4.5I evaluated Synthesia for internal training projects and found it efficient for saving time, thanks to its digital actors and integration with AI tools. However, I hesitate to use it for customer-facing projects due to unnatural digital actor mannerisms.
Lead Instructional Designer at 24/7 TEACH4.5I am an instructional designer using Synthesia to create learning videos. The Avatar feature is realistic with voice and graphic options, but lacks animations and interactive features. The voice diversity is limited, and sometimes doesn't match movements.
Instructional Designer IV at SOLERSrg4.0I used Synthesia for training courses, appreciating its avatars but finding its timeline management and audio integration lacking. Despite updates, it's less intuitive than D-IB, which, although simpler, had more authentic-looking avatars. Improvements in user guidance are needed.
Graphic Designer/Developer at PricewaterhouseCoopers4.5I use Synthesia primarily for creating animations and voiceovers. It has a valuable feature for crafting voiceovers, but it needs improvements like minimizing character expressions and supporting two voices simultaneously in a single video.
Instructional Designer at a tech services company with 501-1,000 employees4.5I used Synthesia to create learning videos for our customers and partners. It offers excellent pronunciation capabilities, though it needs improvements in its video editor and timeline UI. Despite this, the ROI has been high compared to WellSaid Labs.
Mark Kim - PeerSpot reviewer
Mark Kim
Technical Content Developer at Snowflake Computing
Oct 17, 2023
Facilitates the creation of videos through an automated pipeline, but experienced instances where Synthesia was down, causing temporary disruptions in the video generation process
Caroline Roberts - PeerSpot reviewer
Caroline Roberts
Learning Experience Designer at a tech vendor with 1-10 employees
Oct 24, 2023
A stable and scalable tool to create multilingual pieces of training
Vivian Adegoju - PeerSpot reviewer
Vivian Adegoju
AI video Editor at a tech services company with 11-50 employees
Oct 4, 2023
Enhances the aesthetics of my projects and allows me to be more creative
Benjamin Reubendran - PeerSpot reviewer
Benjamin Reubendran
Sr. E- learning developer at CARESYNTAX, INC.
Oct 3, 2023
A stable solution with valuable AI capabilities
JP
John Poole
Cultural and Quality Manager at Openreach
Oct 9, 2023
User-friendly content creation with intuitive simplicity and impressive results
Daniel Baker - PeerSpot reviewer
Daniel Baker
Head of Evangelism at a tech vendor with 51-200 employees
Nov 6, 2023
The product is cheap, it saves time, and it is very good for internal training purposes
Zaynah Danquah - PeerSpot reviewer
Zaynah Danquah
Lead Instructional Designer at 24/7 TEACH
Oct 19, 2023
Easy-to-learn platform with a user-friendly setup process
Forrest McFeeters - PeerSpot reviewer
Forrest McFeeters
Instructional Designer IV at SOLERSrg
Oct 4, 2023
An easy-to-install tool that is useful for creating instructional designs for training courses
Shamik Majumder - PeerSpot reviewer
Shamik Majumder
Graphic Designer/Developer at PricewaterhouseCoopers
Nov 9, 2023
Stable product with valuable voiceover features
SD
Sean Donovan
Instructional Designer at a tech services company with 501-1,000 employees
Oct 24, 2023
A stable solution that can be used to create learning videos for customers and partners