For business purposes, the analytics side is a very unique part of the APM solution. There are lots of different APM products in this ecosystem, but other than AppDynamics, there is no business insight or very limited capacity. Other APM solutions on the business side are limited. Most of our bank customers and fintech customers use the Analytics side with very high priority.
From the C-level perspective, they mostly do not care about the operational metrics, for example, response time, CPU memory, or different kinds of technical metrics. They focus on the business side. The business impact of their application: Is it good? Is it healthy? Is their revenue increasing or not? Or stable? With the business analytics side, we provide a hundred percent of this business info. Before their end-to-end process, we provide real-time business metrics.
For example, one of our banking customers uses business analytics to measure real-time ATM transactions, how much their customers withdraw or deposit from the ATM machine, or maybe POS machine, or in Europe, SEPA and SWIFT transactions. Customers manage their transactions from another site. We also measure real-time money transfers.
From each level, for example, ATM side, Internet banking side, mobile banking side. The business analytics side is the further version of an APM product for all APM products.
When you use the full AppDynamics product, for example, analytics and the performance measuring site, when you gather all this information correctly and fully, you can easily talk the same language between business and technical teams.
Most of the issue is not only the exact application problem or response time problem. Mostly, we face the issue of telling this problem or understanding the problem from the business side to the technical or operational team side. We cannot use the transition between this level. So AppDynamics gives us a good approach, good visibility, and a good language for both teams.
For example, business, operational, software, and database teams use the same language to understand each other very easily. It decreases the meantime to resolution and TTR metrics, for example.