We like the ability to integrate geolocation data from our HR system that tells us where teammates work or live. That information helps us calibrate the notification. If we know a storm or a tornado will hit a specific area, we can look at the map view within Everbridge. The feature is called the Universe View, and it's a section of the tool that lets us notify those folks based on the location data we have for them. If you have a hurricane on the coast, you can chart its path on the map using the weather overlay tool. Then, you can select the impacted teammates on the screen. From there, you can create a notification that targets those specific teammates. It's critical to ensure your notifications are tailored to those affected by a particular event. You don't want to send it to everybody in the state or at one location. The notifications should be restricted to those who are impacted. The templates are also helpful. If you've got a scenario where you need to communicate quickly, you can create a new notification and type what you want to send out to the impacted individuals. It's better to think about that before an event takes place. That's where templates come in. You can save templates in a list and customize those as needed. There are always variables. Some variables change in every situation. The tool asks a few quick questions, and you can quickly draft a notification based on what's already pre-built within the product. You don't need to scramble to type out a lengthy message and accidentally write something that might expose you to legal liability. We want to ensure each message has been thought out and approved by management instead of doing it in the heat of the moment. We can ingest data from our HR system into Everbridge, like employees' names, departments, and contact information. For example, we can send notifications based on job titles and pay statuses. We might need to send messages to all non-salaried positions, supervisors, etc. If we collect that data on our side, we can send it to Everbridge, allowing us to tailor the notification based on essential demographic information or additional values in those data fields. For instance, I can send a message targeted to everyone in Nashville who is a manager and has a specific job title.