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Tableau vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Tableau improves decision-making and efficiency, offering quick adoption and high ROI, especially when replacing outdated systems.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
 

Customer Service

Sentiment score
7.1
Tableau's customer and sales support is praised for responsiveness, with technical assistance valued but needing improvement in some areas.
Sentiment score
7.4
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
They provide quick email and phone responses and have Thai-speaking personnel.
I find Tableau's technical support to be good with elite support, but it struggles with usual, general support.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
6.7
Tableau's scalability is influenced by server setup, workbook design, and is improved with new releases, despite pricing concerns.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.3
Tableau is generally stable, with improvements in newer versions, but issues may occur with heavy loads or poor infrastructure.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Tableau needs enhanced data integration, advanced analytics, cost-effective licensing, and improved enterprise features for user experience and performance.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
The product owner should enhance its benefits or clarify its role.
Pricing is also a concern for me as it is expensive compared to TIBCO Spotfire Enterprise licensing and Microsoft Power Platform.
When I want to use or present something in a certain way, it's hard to locate the necessary features.
 

Setup Cost

Enterprise buyers should consider Tableau's varied licensing, higher costs, and flexible options compared to alternatives like Power BI.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
I think Tableau is expensive compared to TIBCO Spotfire Enterprise licensing and Microsoft's Azure and Power Platform.
 

Valuable Features

Tableau offers a user-friendly interface, dynamic visualizations, and integrates diverse data sources for effective, real-time data analysis.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
The interactive, action-based approach allows for detailed data analysis.
 

Categories and Ranking

Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
303
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
12th
Ranking in Reporting
9th
Ranking in Data Visualization
10th
Ranking in Embedded BI
6th
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Tableau is 22.6%, down from 23.0% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
Yogesh Kumar Mali - PeerSpot reviewer
An easy-to-set up solution that helps in the scheduling of reports and dashboards
A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
849,686 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
43%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
Educational Organization
74%
Computer Software Company
5%
Financial Services Firm
3%
Insurance Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.