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Tableau vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Users see fast returns with Tableau, noting time savings and efficiency, though initial costs and adoption can be challenging.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
7.1
Tableau's customer service is generally rated positively, but response time and effectiveness can vary by region and support package.
Sentiment score
7.4
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
6.7
Tableau is highly scalable, flexible, and integrates well but may face performance issues and license cost concerns.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.3
Tableau is stable but may face issues with large data sets, updates, and network infrastructure, usually resolved by support.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Tableau struggles with cost, complexity, performance, and integration, needing better analytics, interoperability, and more user-friendly features.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Enterprise buyers should weigh Tableau's pricing models and costs against its features, ROI, and competitors like Power BI.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Tableau provides intuitive data visualization, seamless integration, and scalability, enabling easy report creation and insightful decision-making with minimal IT support.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Categories and Ranking

Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
306
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
15th
Ranking in Reporting
11th
Ranking in Data Visualization
10th
Ranking in Embedded BI
7th
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Reporting category, the mindshare of Tableau is 21.7%, down from 23.1% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
Laban Kipngeno - PeerSpot reviewer
It's come along way, reviewing it in 2025, and it's a lot more versatile than it was 2 years ago.
Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
856,873 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
38%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
6%
Educational Organization
61%
Computer Software Company
8%
Financial Services Firm
4%
Insurance Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.