Upland RO Innovation and Sprinklr compete in the customer engagement space. Upland RO Innovation appears strong in pricing and support, while Sprinklr has a clear advantage in comprehensive features.
Features: Upland RO Innovation includes advocacy marketing tools, customer testimonial management, and case study capabilities. Sprinklr offers social media management, analytics, and customer insights with significant integration capabilities.
Ease of Deployment and Customer Service: Upland RO Innovation is praised for its easy deployment and responsive support. Sprinklr may require more deployment time due to its extensive suite of features, backed by strong support resources and consultancy options.
Pricing and ROI: Upland RO Innovation is competitively priced and provides a quick ROI, ideal for budget-conscious organizations. Sprinklr, with higher initial costs, offers a strong ROI through its comprehensive features, appealing to businesses looking for long-term growth.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 10.0% |
| Upland RO Innovation | 2.1% |
| Other | 87.9% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
RO Innovation empowers revenue teams to create, deploy, manage, and measure targeted customer reference and marketing content, so they can win more deals faster. Users can access RO Innovation from leading CRMs, such as Salesforce and Microsoft Dynamics, or directly via an intuitive standalone interface.
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