

Rubrik and NAKIVO Backup & Replication are two prominent competitors in the backup and recovery solutions market. While both offer advanced functionalities, Rubrik seems to stand out with its instant recovery feature, though NAKIVO is noted for its budget-friendly approach and ease of use.
Features: Rubrik offers instant recovery, live monitoring capabilities, and a masterless architecture that simplifies deployment and saves costs. NAKIVO provides backup for various environments including VMware, Hyper-V, and Proxmox, alongside a user-friendly interface and ransomware protection.
Room for Improvement: Rubrik could enhance reporting features, Oracle Database backup configuration on Windows, and dashboard customization. Its higher pricing is a concern. NAKIVO could improve its reporting, support for more cloud platforms, and integration with systems like Proxmox. Users desire higher deduplication rates and granular recovery options.
Ease of Deployment and Customer Service: Rubrik is praised for its robust deployment experience and excellent customer service. It offers both hybrid cloud and on-premises options. NAKIVO is appreciated for its simple and quick deployment, with reliable customer support and compatibility with NAS solutions, making it attractive for mid-sized enterprises.
Pricing and ROI: Rubrik's premium pricing is justified by its features and support, though the initial investment is high. It offers a subscription model. NAKIVO is more cost-effective, especially for smaller enterprises, with competitive pricing and flexibility in licensing while providing substantial functionality.
I have seen a return on investment through money savings and time efficiency.
In terms of money, we have saved more, and because we are able to replicate everything from production to DR, we can now seamlessly work in any environment we want.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
They are equipped with newer technology, requiring less attention.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
Rubrik provides excellent customer service and technical support.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
They are built with newer technology and processes, needing less support.
Rubrik has been stable, and we have not experienced any downtime.
When you do the restore, it is also stable and quickly delivering what we have been looking for.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
They had given a feature of real-time replication which they stopped in NAKIVO.
We need more efficient search capabilities that allow searching by last name or login ID.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Including packaged training with the product at the time of purchase would be beneficial.
The product is affordable even for smaller organizations.
The pricing is very low, and the licensing process makes it easy to obtain any quote.
Rubrik is considered expensive, with a price rating of three out of ten.
We could mix and match to optimize costs for our needs.
Rubrik is expensive due to its robust hardware.
The VM, restore, and file recovery capabilities are considered gold standards.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
| Product | Mindshare (%) |
|---|---|
| Rubrik | 3.2% |
| NAKIVO Backup & Replication | 1.2% |
| Other | 95.6% |

| Company Size | Count |
|---|---|
| Small Business | 81 |
| Midsize Enterprise | 16 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 23 |
| Midsize Enterprise | 21 |
| Large Enterprise | 56 |
NAKIVO Backup & Replication delivers rapid deployment and intuitive management across environments like Windows, Linux, and NAS. It is known for fast VM recovery, robust data protection, and cloud integration with competitive pricing.
NAKIVO Backup & Replication supports diverse IT landscapes, offering efficient deduplication, offsite backups, and policy-based replication. Its granular file restores, effective compression, and seamless cloud integration make it a preferred choice for minimizing downtime and enhancing business resilience. Users highlight its security measures, flexible deployment options, and automatic backups as core strengths. However, further enhancements in interface refinement, storage array integrations, and broadened support for virtual technologies and physical machine backups could enhance user satisfaction. Users seek improved control over alerts, better reporting capabilities, and optimized deduplication and compression.
What are the key features of NAKIVO Backup & Replication?In industries like technology and finance, NAKIVO Backup & Replication is essential for securing virtual environments such as VMware and Hyper-V. Its deployment on NAS devices and capability for offsite backups to cloud platforms like AWS are appreciated. Organizations utilize it for backup, replication, and recovery of virtual machines using daily and incremental methods, ensuring efficient data protection and disaster recovery processes.
Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.
Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.
What are Rubrik's key features?In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.
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