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NAKIVO Backup & Replication vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.8
<p>NAKIVO Backup &amp; Replication is praised for cost-effectiveness, fast deployment, and delivering significant time and cost savings.</p>
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
 

Customer Service

Sentiment score
8.4
<p>NAKIVO Backup &amp; Replication receives high praise for its fast, knowledgeable, and professional customer service, ensuring user satisfaction.</p>
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
Their support is good and responsive when required.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik provides excellent customer service and technical support.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
 

Scalability Issues

Sentiment score
8.2
<p>NAKIVO Backup &amp; Replication offers scalable licensing, effortless storage expansion, and cross-platform compatibility for adaptable, efficient workload management.</p>
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
It is highly scalable, evidenced by its ability to handle significant throughput.
 

Stability Issues

Sentiment score
7.9
<p>NAKIVO Backup &amp; Replication is highly stable, frequently updated, and operates reliably across diverse environments without major issues.</p>
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
They are built with newer technology and processes, needing less support.
Rubrik has been stable, and we have not experienced any downtime.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
 

Room For Improvement

NAKIVO needs better cloud integration, UI, application restores, virtual environment support, email alerts, updates, licensing, language, and encryption.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
They had given a feature of real-time replication which they stopped in NAKIVO.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
The remainder still needs improvement, particularly in providing technical support.
We need more efficient search capabilities that allow searching by last name or login ID.
 

Setup Cost

<p>NAKIVO Backup &amp; Replication is competitively priced and easy to manage, offering excellent value and features for enterprises.</p>
Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
The product is affordable even for smaller organizations.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Rubrik is considered expensive, with a price rating of three out of ten.
There are no extra expansions or expenses after purchasing the product.
 

Valuable Features

<p>NAKIVO Backup &amp; Replication excels in efficiency, user-friendliness, integration, and security, enhancing data protection while minimizing resource usage.</p>
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
The VM, restore, and file recovery capabilities are considered gold standards.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
 

Categories and Ranking

NAKIVO Backup & Replication
Ranking in Backup and Recovery
6th
Ranking in Disaster Recovery (DR) Software
6th
Average Rating
9.4
Reviews Sentiment
8.0
Number of Reviews
89
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th)
 

Mindshare comparison

As of June 2025, in the Backup and Recovery category, the mindshare of NAKIVO Backup & Replication is 1.6%, down from 2.1% compared to the previous year. The mindshare of Rubrik is 7.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

Mattia Sangiorgio - PeerSpot reviewer
Enhances data protection strategies and ensures the reliability of backups with helpful support
The features we have found most valuable in NAKIVO Backup & Replication include its cost-effectiveness, seamless integrations, comprehensive functionalities, and ease of installation and management. The pricing model is very competitive, providing excellent value for the robust features offered. Its seamless integration with our VMware infrastructure ensures smooth operation without any compatibility issues. The wide range of functionalities, including incremental and full backups, storage optimization, and disaster recovery options, meets all our backup needs comprehensively. Moreover, the simplicity of installation and the intuitive user interface have made it easy for our team to quickly set up and manage the backups without requiring extensive training.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
9%
Manufacturing Company
9%
Comms Service Provider
7%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup storage with global deduplication (this is the main requirement of a backup sol...
What do you like most about Nakivo?
NAKIVO Backup &amp; Replication is very easy to use.
What is your experience regarding pricing and costs for Nakivo?
The product is affordable even for smaller organizations.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup &amp; Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
There are no extra expansions or expenses after purchasing the product. They use storage-based licensing, which is good without anything extra.
 

Overview

 

Sample Customers

Coca Cola, Honda, 3M, University of Arizona, University of Maryland, University of Arkansas, Johns Hopkins University, Marriott, Radisson Hotels and Resorts, Fujifilm, Eiffage
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NAKIVO Backup & Replication vs. Rubrik and other solutions. Updated: May 2025.
856,873 professionals have used our research since 2012.