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Microsoft Entra ID Protection vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.8
Organizations saw ROI in three years with Entra ID, appreciating time savings and reduced login hassle despite high pricing.
Sentiment score
6.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Software Solutions Account Manager at First Distribution
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
Mgr Data Engineering at Avanade
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
Associate Director at LTI - Larsen & Toubro Infotech
The cost of data loss and your data going to a competitor is potentially massive.
Client Experience Officer at 1234 Micro Technologies
 

Customer Service

Sentiment score
6.6
Microsoft Entra ID Protection support is generally well-rated, but experiences vary based on subscription type and available resources.
Sentiment score
4.0
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
We classified it as a critical problem, and they accepted our classification and helped us quickly.
Founder at AiALL
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
Software Solutions Account Manager at First Distribution
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
Client Experience Officer at 1234 Micro Technologies
It's hard to be an ambassador for a product when you know it will be hard to get support.
Mgr Data Engineering at Avanade
After our issues are reported, it takes a long time to find a resolution.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
7.8
Microsoft Entra ID Protection efficiently scales from SMEs to enterprises, offering flexibility and seamless adjustment to varying business demands.
Sentiment score
6.0
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
Security Analyst at UPCI
There are no issues with scalability up to your license limitations.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
We haven't experienced problems with Microsoft Entra ID Protection.
Founder at AiALL
It can be scaled across different departments organization-wide very quickly and easily.
Client Experience Officer at 1234 Micro Technologies
It can handle large collections of data without issues.
Mgr Data Engineering at Avanade
Scalability can be improved by reducing these intervals.
Information Technology Senior Expert at Garanti Teknoloji
 

Stability Issues

Sentiment score
7.2
Microsoft Entra ID Protection is stable and reliable, though occasional bugs and infrequent outages occur during integrations and authentications.
Sentiment score
7.0
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
Once implemented, I haven't had issues with its consistency.
Client Experience Officer at 1234 Micro Technologies
The product is stable, and whatever it does, it does better than any other thing.
Associate Director at LTI - Larsen & Toubro Infotech
Since identity is where everything is based, if that goes down, you're screwed.
Director, Network & Cloud Infrastructure at a legal firm with 501-1,000 employees
 

Room For Improvement

Microsoft Entra ID Protection requires enhancements in user interface, scalability, third-party integration, documentation, and simplified management processes.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
Microsoft has not offered control over how they calculate high or low-risk scenarios.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Security Operations Team Leader at Yalla Security Srl
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
CEO at Blue Cycle
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Client Experience Officer at 1234 Micro Technologies
 

Setup Cost

Microsoft Entra ID Protection costs $5-$6 per user monthly, with pricing complexity varying by company size and included features.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Software Solutions Account Manager at First Distribution
Microsoft Entra ID requires additional licensing components.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
The pricing for Microsoft Entra ID protection is not expensive.
Security Analyst at UPCI
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Mgr Data Engineering at Avanade
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Associate Director at LTI - Larsen & Toubro Infotech
Our focus is on helping customers maximize their software investment.
Business Development Manager, Transformational Services at Dell Technologies
 

Valuable Features

Microsoft Entra ID Protection enhances security with multifactor authentication, identity governance, and adaptive threat detection integrated with Azure.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Security Operations Team Leader at Yalla Security Srl
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
Microsoft Copilot is an advantage because it's enterprise-grade AI.
Business Development Manager, Transformational Services at Dell Technologies
It's paramount to have a single solution for information protection.
Client Experience Officer at 1234 Micro Technologies
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Mgr Data Engineering at Avanade
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Identity Management (IM) (8th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
14th
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Data Governance (7th), Data Privacy Management Software (3rd)
 

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 3.1%, down from 4.9% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection3.1%
Microsoft Purview Information Protection1.8%
Other95.1%
Microsoft Security Suite
 

Featured Reviews

reviewer2133984 - PeerSpot reviewer
Sr. Security Analyst/Incident Response at a retailer with 5,001-10,000 employees
Conditional access provides detailed security customization
The best features of Microsoft Entra ID Protection are the conditional aspects, particularly the conditions that can be created. Microsoft Entra ID Protection has helped us because it gives us conditions that we can filter on or support, providing us more granularity. Microsoft Entra ID Protection allows blocking based on geolocation and similar parameters. The protections for handling identity threats in Microsoft Entra ID Protection, such as the automated remediation, are working effectively. With Microsoft Entra ID Protection, we are able to pivot off of particular alerts and stay abreast of them, which works to enhance our organization's security strategy. They definitely aid in threat detection with Microsoft Entra ID Protection.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
9%
Government
8%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
We explore the possibilities to use Purview to control our applications, though not very deeply as it's not very helpful at this moment.For us, the most important problem is access; we need an easy...
What is your primary use case for Azure Active Directory Identity Protection?
We are still deep involved in the use of Microsoft technology for databases and business intelligence, and in the last three years with Power Apps and Power Automate, all that means Azure services,...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Information Protection and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.