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Microsoft Entra ID Protection vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.4
Microsoft Entra ID Protection offers full ROI in three years, with immediate efficiency, satisfaction, and time-saving benefits.
Sentiment score
7.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
 

Customer Service

Sentiment score
6.3
Microsoft Entra ID Protection support receives mixed reviews, with varied satisfaction based on response times, support quality, and subscription level.
Sentiment score
4.4
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
The response time can be affected based on the type of Azure subscription tier.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
 

Scalability Issues

Sentiment score
8.0
Microsoft Entra ID Protection effortlessly scales with customer needs, supported by licenses and cloud-native features, ensuring minimal scaling issues.
Sentiment score
7.4
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
There are no issues with scalability up to your license limitations.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
7.6
Microsoft Entra ID Protection is reliable, with occasional minor issues, but overall supports large-scale implementations smoothly.
Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
The solution is stable overall.
 

Room For Improvement

Microsoft Entra ID Protection requires enhancements in identity management, scalability, documentation, pricing clarity, and third-party integration.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
Microsoft has not offered control over how they calculate high or low-risk scenarios.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
 

Setup Cost

Microsoft Entra ID Protection's pricing is competitive but confusing, with added value for enterprises using Azure subscriptions.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Microsoft Entra ID requires additional licensing components.
The pricing for Microsoft Entra ID protection is not expensive.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
 

Valuable Features

Microsoft Entra ID Protection enhances security with multifactor authentication, seamless Azure integration, and advanced threat detection for businesses.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (2nd)
 

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 3.5%, down from 5.1% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.4%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection3.5%
Microsoft Purview Information Protection1.4%
Other95.1%
Microsoft Security Suite
 

Featured Reviews

Ankit Gupta. - PeerSpot reviewer
Comprehensive identity management enhances security and access controls with advanced integration
The monitoring from Microsoft Entra ID Protection provides great visibility at a granular level. It provides all the details, including IP address, username, and permission or error logs. This information is available in both the audit log and regular log. The alert functionality supports general day-to-day monitoring and any violation or trigger for errors. Microsoft Entra ID Protection's features are suitable for all sizes of companies. It's a must-have product because traditionally Active Directory was used for identity and authentication on computers. Now, with hybrid capabilities, every company of any size needs these features and tools. I rate Microsoft Entra ID Protection ten out of ten.
Abhi T - PeerSpot reviewer
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
13%
Manufacturing Company
9%
Government
8%
Financial Services Firm
18%
Computer Software Company
13%
Retailer
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
A potential area of improvement in Microsoft Entra ID Protection could include backup-level capability or snapshot capability. Currently, we are required to use third-party backups for the overall ...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
Pricing is good because if somebody is looking for an overall cybersecurity solution, Microsoft has one license with many solutions bundled with that license. The E5 license covers most of the solu...
What needs improvement with Microsoft Purview Information Protection?
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the mid...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Information Protection and other solutions. Updated: September 2025.
869,513 professionals have used our research since 2012.