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Microsoft Entra ID Protection vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Entra ID Protection offers quick ROI, valued for time-saving features despite high costs, enhancing organizational manageability.
Sentiment score
7.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
 

Customer Service

Sentiment score
6.1
Microsoft Entra ID Protection support is generally responsive, but efficiency varies, with better experiences linked to paid options.
Sentiment score
4.4
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
My teammates have had good communication with Microsoft.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
 

Scalability Issues

Sentiment score
8.6
Microsoft Entra ID Protection efficiently scales across company sizes, with flexibility and high user ratings in scalability despite occasional delays.
Sentiment score
7.4
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
8.0
Microsoft Entra ID Protection is stable and reliable with minor bugs, earning user confidence and high stability ratings.
Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
The solution is stable overall.
 

Room For Improvement

Microsoft Entra ID Protection aims to enhance identity management, improve performance, and simplify integration while addressing stability and pricing issues.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
Microsoft has not offered control over how they calculate high or low-risk scenarios.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Identity protection and trust issues, particularly in hybrid environments, could be addressed better with Microsoft Entra ID Protection.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
 

Setup Cost

Microsoft Entra ID Protection is competitively priced, though licensing is complex; bundled options offer added MFA and SSO features.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Microsoft Entra ID requires additional licensing components.
The pricing for Microsoft Entra ID protection is not expensive.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
 

Valuable Features

Microsoft Entra ID Protection boosts security and efficiency with advanced features, Azure integration, and user-friendly interfaces for identity management.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
The valuable features of Entra ID Protection include providing me visibility of my entire estate, managing access, and having a level of control.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
Identity Management (IM) (7th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (2nd)
 

Mindshare comparison

As of July 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 4.1%, down from 4.3% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Mahender Nirwan - PeerSpot reviewer
Access to other software is just one click away and suitable for big organizations
Currently, we have limited use of Microsoft AD. We only use it to see if user blocks are available. If they are, we unblock the account and get access accordingly. AD has paid access control features. We can add access control over AD. For example, for documentation, we use an Outline tool. It's open source, and we add our company's knowledge base to it. It's an alternative to Confluence. We don't want everyone to have access to all documentation. If I create documentation for my team, only my team should have access, not support or sales. We can add these scopes or access controls over AD. Once integrated, the person will get the appropriate access control features upon logging in. Role-based access control is a great feature of Active Directory.
Abhi T - PeerSpot reviewer
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Government
9%
Manufacturing Company
9%
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
Protection with Microsoft Entra ID Protection could always improve, receiving a 9 out of 10 in effectiveness currently. Identity protection and trust issues, particularly in hybrid environments, co...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Information Protection and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.