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Microsoft Entra External ID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Organizations saved time and costs with Microsoft Entra External ID, despite varied productivity impacts and integration learning curves.
Sentiment score
6.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Associate Director Automation at Dubai Holding
Companies can leverage it for setting up external identities without needing to develop their own solutions.
Lead Enterprise Architect at DigyCorp
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Network Security Administrator at a retailer with 51-200 employees
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
Mgr Data Engineering at Avanade
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
Associate Director at LTI - Larsen & Toubro Infotech
The cost of data loss and your data going to a competitor is potentially massive.
Client Experience Officer at 1234 Micro Technologies
 

Customer Service

Sentiment score
4.9
Microsoft Entra External ID support experiences are mixed, with praise for knowledgeable staff but concerns about continuity and accessibility.
Sentiment score
4.0
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
Consultant at Artifield
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
Sales Manager - Program Manger at Altitudo srl
The documentation is very thorough, reducing the need for support.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
Client Experience Officer at 1234 Micro Technologies
It's hard to be an ambassador for a product when you know it will be hard to get support.
Mgr Data Engineering at Avanade
After our issues are reported, it takes a long time to find a resolution.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.2
Microsoft Entra External ID offers scalability and flexibility but faces latency issues and lacks some authentication methods.
Sentiment score
6.0
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
Consultant at Artifield
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Director at iicon ltd
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
Lead Enterprise Architect at DigyCorp
It can be scaled across different departments organization-wide very quickly and easily.
Client Experience Officer at 1234 Micro Technologies
It can handle large collections of data without issues.
Mgr Data Engineering at Avanade
Scalability can be improved by reducing these intervals.
Information Technology Senior Expert at Garanti Teknoloji
 

Stability Issues

Sentiment score
5.2
Microsoft Entra External ID is a stable SaaS, rated 8-10/10, with minimal downtime, reliable except for occasional external issues.
Sentiment score
7.0
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
I'd rate the stability of the Microsoft Entra External ID as a 10.
Director of Technology at a hospitality company with 51-200 employees
The stability of this solution is very good.
Associate Director Automation at Dubai Holding
I have not encountered any stability issues with Microsoft Entra External ID.
Lead Enterprise Architect at DigyCorp
Once implemented, I haven't had issues with its consistency.
Client Experience Officer at 1234 Micro Technologies
The product is stable, and whatever it does, it does better than any other thing.
Associate Director at LTI - Larsen & Toubro Infotech
Since identity is where everything is based, if that goes down, you're screwed.
Director, Network & Cloud Infrastructure at a legal firm with 501-1,000 employees
 

Room For Improvement

Microsoft Entra External ID needs cost reduction, faster sync, better security, improved SSO, UI, integration, support, and pricing clarity.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Sales Manager - Program Manger at Altitudo srl
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Consultant at Artifield
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
CEO at Blue Cycle
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Client Experience Officer at 1234 Micro Technologies
 

Setup Cost

Microsoft Entra External ID pricing varies, cost-effective for some, expensive for others, challenging cloud transition impacts evaluation.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Associate Director Automation at Dubai Holding
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
Director at iicon ltd
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
Lead Enterprise Architect at DigyCorp
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Mgr Data Engineering at Avanade
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Associate Director at LTI - Larsen & Toubro Infotech
Our focus is on helping customers maximize their software investment.
Business Development Manager, Transformational Services at Dell Technologies
 

Valuable Features

Microsoft Entra External ID enhances security and efficiency by simplifying identity management and integration without on-premises infrastructure.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
Director at iicon ltd
EID unifies workforce users with external business partners, which is a very strong feature.
Consultant at Artifield
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
Manager, Identity & Access Management at a financial services firm with 10,001+ employees
Microsoft Copilot is an advantage because it's enterprise-grade AI.
Business Development Manager, Transformational Services at Dell Technologies
It's paramount to have a single solution for information protection.
Client Experience Officer at 1234 Micro Technologies
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Mgr Data Engineering at Avanade
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Microsoft Security Suite
18th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Customer Identity and Access Management (CIAM) (4th)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
14th
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Data Governance (7th), Data Privacy Management Software (3rd)
 

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra External ID is 1.6%, up from 0.5% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Information Protection1.8%
Microsoft Entra External ID1.6%
Other96.6%
Microsoft Security Suite
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
 

Also Known As

Azure Active Directory External Identities
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. Microsoft Purview Information Protection and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.