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Microsoft Entra External ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Organizations saved time and costs with Microsoft Entra External ID, despite varied productivity impacts and integration learning curves.
Sentiment score
6.3
Users benefit from Microsoft Purview DLP due to seamless integration, cost savings, productivity boosts, and enhanced security without extra expenses.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Associate Director Automation at Dubai Holding
Companies can leverage it for setting up external identities without needing to develop their own solutions.
Lead Enterprise Architect at DigyCorp
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Network Security Administrator at a retailer with 51-200 employees
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
The fact that we are not being fined is crucial.
Cloud Architecture Lead at bolder inc
 

Customer Service

Sentiment score
4.9
Microsoft Entra External ID support experiences are mixed, with praise for knowledgeable staff but concerns about continuity and accessibility.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention support experiences vary, with praised documentation but mixed reviews on response time and effectiveness.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
Consultant at Artifield
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
Sales Manager - Program Manger at Altitudo srl
The documentation is very thorough, reducing the need for support.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
6.2
Microsoft Entra External ID offers scalability and flexibility but faces latency issues and lacks some authentication methods.
Sentiment score
7.3
Microsoft Purview Data Loss Prevention is scalable for medium to large organizations but faces integration challenges with non-Microsoft systems.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
Consultant at Artifield
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Director at iicon ltd
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
Lead Enterprise Architect at DigyCorp
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
5.2
Microsoft Entra External ID is a stable SaaS, rated 8-10/10, with minimal downtime, reliable except for occasional external issues.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is stable and reliable, with minor configuration issues but overall positive user feedback.
I'd rate the stability of the Microsoft Entra External ID as a 10.
Director of Technology at a hospitality company with 51-200 employees
The stability of this solution is very good.
Associate Director Automation at Dubai Holding
I have not encountered any stability issues with Microsoft Entra External ID.
Lead Enterprise Architect at DigyCorp
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Microsoft Entra External ID needs cost reduction, faster sync, better security, improved SSO, UI, integration, support, and pricing clarity.
Microsoft Purview DLP requires improvements in integration, stability, AI, licensing, language support, documentation, compatibility, and OCR features.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Sales Manager - Program Manger at Altitudo srl
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Consultant at Artifield
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra External ID pricing varies, cost-effective for some, expensive for others, challenging cloud transition impacts evaluation.
Microsoft Purview Data Loss Prevention in E5 licenses offers competitive pricing and value with bundled security features and flexible options.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Associate Director Automation at Dubai Holding
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
Director at iicon ltd
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
Lead Enterprise Architect at DigyCorp
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
My experience with pricing, setup cost, and licensing is that it is very straightforward because we are all using E5 licenses, so we are covered.
Cloud Architecture Lead at bolder inc
 

Valuable Features

Microsoft Entra External ID enhances security and efficiency by simplifying identity management and integration without on-premises infrastructure.
Microsoft Purview Data Loss Prevention excels in data protection, compliance, and productivity through integration and machine learning capabilities.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
Director at iicon ltd
EID unifies workforce users with external business partners, which is a very strong feature.
Consultant at Artifield
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
Manager, Identity & Access Management at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
Solution Architect at a tech services company with 51-200 employees
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Microsoft Security Suite
18th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Customer Identity and Access Management (CIAM) (4th)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra External ID is 1.6%, up from 0.5% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Loss Prevention2.6%
Microsoft Entra External ID1.6%
Other95.8%
Microsoft Security Suite
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...
 

Also Known As

Azure Active Directory External Identities
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.