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Microsoft Dynamics 365 Customer Service vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Microsoft Dynamics 365 Customer Service improves efficiency, reducing staffing costs by 10% and boosting customer satisfaction by 20%.
Sentiment score
7.5
OneSignal boosts ROI with subscriber growth, cost savings, increased traffic, conversions, and improved retention rates, enhancing customer engagement.
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
 

Customer Service

Sentiment score
4.5
Microsoft Dynamics 365 Customer Service is praised for helpful support but criticized for slow response times on complex issues.
Sentiment score
8.5
OneSignal's customer service is proactive and efficient, providing cost-effective, 24/7 support and quick resolution of issues.
When somebody is doing a ticketing system transition at an enterprise level, it is obviously a complex affair involving hundreds of people and tens of teams at various points in the transition or implementation life cycle.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a outsourcing company with 11-50 employees
We are using local Microsoft partners, not Microsoft themselves.
Executive at Empowered Analytics
I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.
Head, Customer Experience Business Partnering - Corporate at a financial services firm with 10,001+ employees
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
The customer support has been very responsive, proactive, and solution-oriented.
Dotnet Developer at AT&T
 

Scalability Issues

Sentiment score
7.0
Microsoft Dynamics 365 shines in scalability for large businesses, though licensing and integration limitations are noted by some users.
Sentiment score
8.0
OneSignal is praised for scalability, supporting growth and adapting to various organization sizes despite some initial scaling concerns.
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
OneSignal's scalability grows with the needs of my organization, so it is very scalable and expands with the growth of my organization and needs.
Data Analyst at United Home Health and Behavioral Services
 

Stability Issues

Sentiment score
8.0
Microsoft Dynamics 365 Customer Service is highly praised for stability, though users desire fewer updates and improved dashboards.
Sentiment score
8.7
Users commend OneSignal for its stable and reliable performance, with concerns only around scalability under large-scale conditions.
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
 

Room For Improvement

Microsoft Dynamics 365 Customer Service needs improvements in UI, customization, integration, support, scalability, AI features, and documentation.
OneSignal should accelerate feature development, enhance design and pricing, improve automation, and offer better support and API functionality.
More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a outsourcing company with 11-50 employees
The solution could improve by providing internal scorecards for agents and much better staff ratings.
Executive at Empowered Analytics
The main area for improvement is the pricing model.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
 

Setup Cost

Microsoft Dynamics 365 Customer Service offers competitive pricing, perceived as affordable for enterprises but costly for individual users.
Enterprise users prefer OneSignal for its cost-effective pricing, straightforward licensing, and excellent customer support compared to alternatives.
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
Executive at Empowered Analytics
The pricing is within the market range, but there is room for improvement.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
 

Valuable Features

Microsoft Dynamics 365 Customer Service offers automation, integrations, and AI for efficient workflow management and improved customer satisfaction.
OneSignal enhances engagement with instant notifications, segmentation, and multi-platform support, boosting retention and conversion while reducing costs.
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
Executive at Empowered Analytics
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
It is very well integrated with Microsoft Teams and 365 as an overall platform.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a outsourcing company with 11-50 employees
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
 

Categories and Ranking

Microsoft Dynamics 365 Cust...
Ranking in CRM
17th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
OneSignal
Ranking in CRM
16th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.9% compared to the previous year. The mindshare of OneSignal is 0.4%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Microsoft Dynamics 365 Customer Service0.6%
Other99.0%
CRM
 

Featured Reviews

reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a outsourcing company with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
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Top Industries

By visitors reading reviews
Construction Company
18%
Financial Services Firm
13%
Manufacturing Company
8%
Marketing Services Firm
6%
Construction Company
41%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
By reviewers
Company SizeCount
Small Business4
Large Enterprise18
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these ...
What advice do you have for others considering Microsoft Dynamics 365 Customer Service?
As someone who worked with a Dynamics 365 partner, here’s the honest advice: Get your support process clear first D365 won’t fix messy workflows. It will expose them. Start simple, don’t over-c...
What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even a...
What is your primary use case for OneSignal?
My team has been using OneSignal as a trial a few months ago. We are trying OneSignal because we have some education programs with one of our partners, so we were thinking about maintaining a mail ...
 

Overview

Find out what your peers are saying about Microsoft Dynamics 365 Customer Service vs. OneSignal and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.