Looker vs Salesforce Einstein Analytics comparison

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2,193 views|1,766 comparisons
80% willing to recommend
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4,247 views|2,080 comparisons
85% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI.
To learn more, read our detailed Embedded BI Report (Updated: March 2024).
767,995 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's quite effortless to navigate through various applications and review their updated data in real-time.""I would rate the stability a ten out of ten. I didn't face any issues with stability.""It is a pretty stable solution because it is a cloud-based product.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""The product is easy to use.""From a developer's perspective, the way the functionality's being handled is great.""We can centralize all our data models.""Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

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"The tool is a cloud-based solution capable of integrating any kind of data in the world.""The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features""The solution scales extremely well.""Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well.""The most valuable feature of Salesforce Einstein Analytics is the reporting tools.""The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI.""The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it.""Transparency is the most valuable feature of this solution."

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Cons
"The visualization capability of the product is limited.""It needs to be more user-friendly.""Stability needs improvement.""The product does not have documented material.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""Integrations with other BI tools could be better.""The integration with different databases must be improved."

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"Better pricing would make it available to more users and we would likely use it more broadly within the organization.""If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time.""The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better.""All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports.""The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms.""There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful.""They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope.""They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
  • "The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
  • "Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
  • "Price-wise, Salesforce Einstein Analytics is an expensive tool."
  • "I rate the solution's pricing a seven out of ten."
  • "The solution is expensive."
  • "Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
  • More Salesforce Einstein Analytics Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:The out-of-the-box features are good for companies that want to try analytics and data science interventions.
    Top Answer:There's no transparency in how the models are created. If I give input, the data goes inside the Einstein platform, and it produces the results. I do not know the models the product uses. I do not… more »
    Top Answer:We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for knowledge management. We have multiple use cases.
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    Views
    4,247
    Comparisons
    2,080
    Reviews
    9
    Average Words per Review
    390
    Rating
    8.6
    Comparisons
    Also Known As
    Einstein Analytics, Salesforce Wave Analytics
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

    • Connect directly to your CRM data and execute on insights directly in Chatter.
    • Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
    • Explore data quickly and automate actions with prebuilt apps.
    • Use mobile to act, whether you're on Android or iOS.
    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Computer Software Company30%
    Healthcare Company20%
    Financial Services Firm20%
    Government10%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm12%
    Manufacturing Company7%
    University5%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business30%
    Midsize Enterprise20%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise12%
    Large Enterprise65%
    Buyer's Guide
    Embedded BI
    March 2024
    Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2024.
    767,995 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Salesforce Einstein Analytics is ranked 11th in BI (Business Intelligence) Tools with 18 reviews. Looker is rated 8.0, while Salesforce Einstein Analytics is rated 8.2. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Salesforce Einstein Analytics writes "Helpful consistent measurements, high availability, and scales well". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and Qlik Sense, whereas Salesforce Einstein Analytics is most compared with Microsoft Power BI, Tableau, Databricks, SAP Analytics Cloud and SAS Visual Analytics.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.