LeadSquared vs SAS Marketing Automation comparison

LeadSquared and SAS are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while SAS is ranked #18. LeadSquared holds a 1.7% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
258 Comparison Views

83% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

392 Views
294 Comparison Views

100% willing to recommend

LeadSquared

SAS Marketing Automation

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and LeadSquared are solutions in the marketing automation space. SAS Marketing Automation holds the advantage in data analytics capabilities, while LeadSquared offers a more intuitive platform with robust integration features.

Features: SAS Marketing Automation features strong data management, analytical capabilities, and customizability for complex marketing campaigns. On the other hand, LeadSquared provides seamless CRM integration, lead management tools, and emphasizes simplicity for quick implementation.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a complex deployment process due to its extensive features, often leading to longer implementation times. It provides structured customer service with formalized procedures. LeadSquared, in contrast, offers quicker and more straightforward deployment, appealing to businesses seeking swift integration. It is recognized for responsive support and personalized service.

Pricing and ROI: SAS Marketing Automation typically involves a higher setup cost, targeting larger enterprises expecting scalable ROI over time. LeadSquared offers competitive pricing with quicker ROI, attractive to small to mid-sized businesses seeking cost-effective solutions.

To learn more, read our detailed LeadSquared vs. SAS Marketing Automation Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. SAS Marketing Automation

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (33rd)

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.7%, up from 1.2% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
LeadSquared	1.7%
SAS Marketing Automation	1.5%
Other	96.8%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The initial setup is very easy."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

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What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

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Comparisons

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Compared 10% of the time

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Compared 8% of the time

Zendesk vs LeadSquared

Compared 8% of the time

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Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 42% of the time

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Compared 30% of the time

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Compared 28% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

Marketing Automation

January 2026

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Staples

Buyer's Guide

LeadSquared vs. SAS Marketing Automation

December 2025

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