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KnowBe4 vs Proofpoint’s ZenGuide vs SecurityIQ comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Security Awareness Training category, the mindshare of KnowBe4 is 25.8%, down from 33.0% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 7.3%, up from 2.4% compared to the previous year. The mindshare of SecurityIQ is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Market Share Distribution
ProductMarket Share (%)
KnowBe425.8%
Proofpoint’s ZenGuide7.3%
SecurityIQ1.2%
Other65.69999999999999%
Security Awareness Training
 

Featured Reviews

Amran Hossain - PeerSpot reviewer
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.
DM
Customizable features and seamless setup enhance security training
In my opinion, some of the most valuable features of Proofpoint's ZenGuide include the customization, allowing us to add our own branding and themes to the automated emails that are sent, as well as the training. The phishing simulations, from what I've seen so far, run pretty well. There's a significant amount of campaign options to choose from. I appreciate how customizable they are so that we can fine-tune it to specifically target things related to what we work on. The training content seems comparable based on what I've seen compared to other tools such as KnowBe4. The implementation of Proofpoint's ZenGuide has affected my IT team's workload regarding email security management, but not significantly. Most of these features seem fairly automated and easy to set up. For example, setting up a phishing campaign doesn't take too long, so it hasn't affected us substantially.
Vagner Nunes - PeerSpot reviewer
An Automatic Solution for providing Tailored Training To Employees
I was responsible for training for a partnership with Infra Infra  company and for that I used SecurityIQ.  They have a a a knowledge base and a program. They have a very robust training system for the new for different levels of of professionals. That is their most valuable feature.  The…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."
"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."
"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."
"The solution is very well priced and very affordable."
"Since we did not have any security program initially, this training program was introduced by our CTO as the first training program in our company."
"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
"They have a a a knowledge base and a program. They have a very robust training system for the new for different levels of of professionals. That is their most valuable feature."
 

Cons

"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."
"I feel that the marketing of KnowBe4 needs improvement because many people need to know more about the types of cyber securities that exist."
"A lot of their training is designed for people who are almost entirely computer illiterate, which is fine because you want to be comprehensive in your cybersecurity training, but much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce."
"Much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password."
"I don't find KnowBe4's real-time insights and analytics very useful because I found it a bit repetitive."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
"The training should be improved in regards to the needs of the customers. It has to be understood what kind of training should be provided and also provide assessments."
 

Pricing and Cost Advice

"I rate the product pricing as four out of ten."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"It's about five dollars a seat per month."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Construction Company
9%
Healthcare Company
6%
Manufacturing Company
20%
Financial Services Firm
16%
Computer Software Company
12%
Performing Arts
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise9
No data available
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making th...
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. Fo...
What needs improvement with Wombat Security Education Platform?
I do not have many recommendations for improvements for Proofpoint's ZenGuide right now. I am still fairly new to it,...
What is your primary use case for Wombat Security Education Platform?
Our use cases for Proofpoint's ZenGuide involve training company-wide on security awareness, phishing, and running ph...
What advice do you have for others considering Wombat Security Education Platform?
I am not actually sure about the compliance enforcement capabilities of Proofpoint's ZenGuide, so I cannot comment on...
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Also Known As

No data available
Proofpoint Security Awareness Training, Wombat Security Education Platform
No data available
 

Overview

 

Sample Customers

West Aurora Public School District 129
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Technical Financial Solutions, Arkansas Securities Department, America’s Car-Mart
Find out what your peers are saying about KnowBe4, Proofpoint, Sophos and others in Security Awareness Training. Updated: September 2025.
869,160 professionals have used our research since 2012.