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KnowBe4 vs Proofpoint Email Protection vs Proofpoint’s ZenGuide comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Security Awareness Training category, the mindshare of KnowBe4 is 26.6%, down from 33.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 9.8%, down from 11.8% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 6.9%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Market Share Distribution
ProductMarket Share (%)
KnowBe426.6%
Proofpoint Email Protection9.8%
Proofpoint’s ZenGuide6.9%
Other56.699999999999996%
Security Awareness Training
 

Featured Reviews

Amran Hossain - PeerSpot reviewer
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.
AhmedRamadan - PeerSpot reviewer
Optimize email security with effective sandboxing and auto Pull for quarantine
Proofpoint is used as an email security gateway for big enterprises, primarily for their on-premises servers. Many customers also use it alongside Office 365 Proofpoint offers a complete solution for email security with features like DLP, email archiving, and encryption. The most valuable…
DM
Customizable features and seamless setup enhance security training
In my opinion, some of the most valuable features of Proofpoint's ZenGuide include the customization, allowing us to add our own branding and themes to the automated emails that are sent, as well as the training. The phishing simulations, from what I've seen so far, run pretty well. There's a significant amount of campaign options to choose from. I appreciate how customizable they are so that we can fine-tune it to specifically target things related to what we work on. The training content seems comparable based on what I've seen compared to other tools such as KnowBe4. The implementation of Proofpoint's ZenGuide has affected my IT team's workload regarding email security management, but not significantly. Most of these features seem fairly automated and easy to set up. For example, setting up a phishing campaign doesn't take too long, so it hasn't affected us substantially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."
"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."
"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"Since we did not have any security program initially, this training program was introduced by our CTO as the first training program in our company."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"KnowBe4's AI integration has enhanced email authenticity."
"The Tap and Trap features. They are the best features."
"The most valuable feature is the option to edit the inbound security."
"The anti-spam features are excellent on the email firewalls."
"Its anti-phishing functionality is the most valuable. Certainly, the biggest problem I have is phishing."
"Compared to other products, Proofpoint's real-time threat intelligence makes it less noisy; they collect and share threat information effectively, which benefits all customers."
"I like all the features with Proofpoint, such as how it filters the spam and marketing mail, lost reality mail, blocks phishing attacks, blocks malicious attachments, and stops phishing links. Also it can defend against the business email compromise impersonation technique. It is a complete solution for all email attacks. It filters for the bad, malicious attachments. If there is any executable file, it can be deleted. It is a good, complete solution."
"The spam filter for email is good."
"I would recommend Proofpoint Email Protection to others because it is useful, simple to use, and provides whatever is required."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
 

Cons

"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
"Some courses have the same type of content, the same type of page. But not too much, I think some repeated content exists in multiple courses in KnowBe4."
"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."
"Much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"The largest complaint that we hear from our customers is that there is no local support."
"The solution could lower its price."
"The price could be improved."
"Proofpoint Email Protection has a new approach to email security with its API feature. Currently, it only works with Office 365. In the future, it would be beneficial if it also works with Gmail, as Check Point is currently the only brand that has API email security for Gmail. It would be beneficial if Proofpoint Email Protection could add this integration, they would be more competitive with other vendors."
"The initial setup is complex."
"The solution should add post-sales training."
"Integration for reporting needs to be improved, it's too complex."
"I want Security Awareness Training in there as a package deal. A lot of companies are starting to value email security a little bit more and take it a little bit more seriously, and the great product that we link together with a lot of these sales is a training product called Security Awareness Training. It is an upsell that we do with Proofpoint, and it is definitely something that I recommend everybody with email security to look into. It would be great if Security Awareness Training is included with the email security."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
 

Pricing and Cost Advice

"It's about five dollars a seat per month."
"I rate the product pricing as four out of ten."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"Clients pay for an annual subscription of Proofpoint Email Protection. Every client always finds it expensive."
"It is expensive."
"We sell annual licenses for this solution."
"They are competitively priced, but I have been forced to get quotes for other solutions now because they haven't been responding to requests to do the work that we would like them to do."
"The end customer is buying our solution, which can be for monthly or annual usage depending on our payment and business model."
"Pricing has recently been increased and the cost is a downside"
"The solution is expensive."
"Proofpoint is fairly expensive."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
9%
Construction Company
9%
Healthcare Company
6%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Government
6%
Manufacturing Company
21%
Financial Services Firm
14%
Computer Software Company
13%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise13
Large Enterprise17
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making th...
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. Fo...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
In terms of pricing, it is okay compared to others. I would say it is normal. Additional costs do come in, but it enh...
What needs improvement with Proofpoint Email Protection?
It became very expensive due to the nature of local circumstances, and I may advise Proofpoint to adjust marketing so...
What needs improvement with Wombat Security Education Platform?
I do not have many recommendations for improvements for Proofpoint's ZenGuide right now. I am still fairly new to it,...
What is your primary use case for Wombat Security Education Platform?
Our use cases for Proofpoint's ZenGuide involve training company-wide on security awareness, phishing, and running ph...
What advice do you have for others considering Wombat Security Education Platform?
I am not actually sure about the compliance enforcement capabilities of Proofpoint's ZenGuide, so I cannot comment on...
 

Also Known As

No data available
Proofpoint Enterprise Protection, Cofense PhishMe, Proofpoint Digital Protection
Proofpoint Security Awareness Training, Wombat Security Education Platform
 

Overview

 

Sample Customers

West Aurora Public School District 129
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Find out what your peers are saying about KnowBe4, Proofpoint, Sophos and others in Security Awareness Training. Updated: September 2025.
867,836 professionals have used our research since 2012.