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Keap vs Pipedrive comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Keap
Ranking in CRM
59th
Average Rating
7.0
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Pipedrive
Ranking in CRM
19th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (6th), Opportunity Management (7th), Sales Force Automation (9th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of Keap is 0.5%, up from 0.4% compared to the previous year. The mindshare of Pipedrive is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Pipedrive1.2%
Keap0.5%
Other98.3%
CRM
 

Featured Reviews

it_user370497 - PeerSpot reviewer
Director of Operations at Armada Cloud
The marketing and sales automation aspects of Infusionsoft have proved very useful.
The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…
Willem Lambrechts - PeerSpot reviewer
Managing Director at Drebbel
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."
"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."
"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."
"Pipedrive offers a lot of value for the money because it includes e-signature, document generation, CRM, and workflow automation in one not-expensive solution."
"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."
"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."
"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."
"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."
"The usability of the solution is its valuable feature."
"It is a stable platform."
 

Cons

"Would love to see the option to create required fields on the contact records."
"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."
"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."
"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."
"New features sometimes seem bolted on rather than being smooth."
"The automation process is challenging."
"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."
"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."
"Reporting capabilities of the solution could be improved."
"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."
"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."
 

Pricing and Cost Advice

Information not available
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"The price of Pipedrive has been reasonable."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"The product is expensive but provides valuable services."
"We pay $1000 a month for the tool."
"As of now, the pricing and value are quite good."
"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
16%
Construction Company
13%
Comms Service Provider
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What advice do you have for others considering Pipedrive?
I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.
 

Comparisons

 

Also Known As

Infusionsoft
No data available
 

Overview

 

Sample Customers

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group
Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Find out what your peers are saying about Keap vs. Pipedrive and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.