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Keap vs Pipedrive comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Keap
Ranking in CRM
112th
Average Rating
7.0
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Pipedrive
Ranking in CRM
21st
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Local Government CRM (7th), Opportunity Management (5th), Sales Force Automation (10th)
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Keap is 0.3%, up from 0.2% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Pipedrive1.1%
Keap0.3%
Other98.6%
CRM
 

Featured Reviews

it_user370497 - PeerSpot reviewer
Director of Operations at Armada Cloud
The marketing and sales automation aspects of Infusionsoft have proved very useful.
The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…
Willem Lambrechts - PeerSpot reviewer
Managing Director at Drebbel
Offers the ability to create multiple pipelines and the flexibility in filtering and reporting
We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."
"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."
"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."
"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."
"The usability of the solution is its valuable feature."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily."
"The most valuable feature is the ability to create timelines and custom fields."
"It's very flexible and we can really fit it into our business model."
"The biggest and the best feature is the view that you get when you log in, where you have a board like Kanban with columns that help you move deals along the process and really keep track of where you are."
"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."
"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."
 

Cons

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."
"Would love to see the option to create required fields on the contact records."
"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."
"Pipedrive has some weaknesses against Salesforce."
"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future."
"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."
"The automation process is challenging."
"You must pay more if you need an additional feature."
"Reporting capabilities of the solution could be improved."
"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."
"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."
 

Pricing and Cost Advice

Information not available
"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."
"The solution is affordable."
"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."
"Pipedrive is relatively more affordable than other solutions."
"The product is expensive but provides valuable services."
"The price of Pipedrive has been reasonable."
"As of now, the pricing and value are quite good."
"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
11%
Construction Company
11%
Computer Software Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with Pipedrive?
New features sometimes seem bolted on rather than being smooth.
What advice do you have for others considering Pipedrive?
I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.
 

Comparisons

 

Also Known As

Infusionsoft
No data available
 

Overview

 

Sample Customers

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group
Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo
Find out what your peers are saying about Keap vs. Pipedrive and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.