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Keap vs Microsoft Dynamics CRM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Keap
Ranking in CRM
59th
Average Rating
7.0
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of Keap is 0.5%, up from 0.4% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 3.1%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM3.1%
Keap0.5%
Other96.4%
CRM
 

Featured Reviews

it_user370497 - PeerSpot reviewer
Director of Operations at Armada Cloud
The marketing and sales automation aspects of Infusionsoft have proved very useful.
The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."
"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."
"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"The most valuable thing about Microsoft Dynamics CRM is the integration and the applicability."
"The solution is versatile and customizable."
"Microsoft Dynamics CRM is a stable solution; we never had any problems, it was always running well."
"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"We have received a high ROI from using Microsoft Dynamics CRM considering it's such a vital part of our organization's entire operations and its ability to consistently be upgraded to have new features and benefits and integrations with emerging software."
"Microsoft Dynamics CRM was more reliable than Spiceworks, which is what caused us to switch."
 

Cons

"Would love to see the option to create required fields on the contact records."
"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."
"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."
"Better integration would be an improvement."
"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."
"The solution's interface has room for improvement."
"The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"Once there was an issue where our whole database was corrupted."
"Chunky, UI isn't great, requires a lot of customization - so cost of ownership is high, feels like Salesforce is probably a better overall bet."
"The solution could improve by having better integration documentation."
 

Pricing and Cost Advice

Information not available
"The solution is expensive."
"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"We have to buy a separate license in order to implement the social listening feature."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"It's kind of pricey. It's about $50 or $60 per user."
"The solution is expensive."
"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Government
8%
Manufacturing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

Infusionsoft
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Keap vs. Microsoft Dynamics CRM and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.