No more typing reviews! Try our Samantha, our new voice AI agent.

Informatica Intelligent Data Management Cloud vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in AI Data Analysis
297th
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
ZoomInfo
Ranking in AI Data Analysis
15th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Featured Reviews

RS
Senior Delivery Architect at Capgemini
Improved data migration has supported governance and AI matching yet still needs smoother self-service
I would not characterize it as a drawback, but there are a few things which were good at that time but have now become stable. The older transformations that have degraded now have to be changed. I would not say it has to be something that needs to be updated or upgraded, but the bottom line is there needs to be updates for data migration and all that. Multiple companies, including my consulting service firm, have created accelerators for upgrading those things. Ultimately, I would say that it is still stable. If there is nothing to be updated or created, then our job would be done. I would say it is mixed regarding self-service data preparation features for non-technical users, as it is a tool that has been around for a long time. There is a significant amount of information on the internet to help us out, including many KB articles. However, I would suggest to Informatica that there should be a different approach in providing KB articles and information. The information should be provided in a seamless way for the entire functions, not in bits and pieces across different places. For instance, if I need to create a data model, the entire process flow, including database objects, entity objects, business entities, entity views, and all that should be presented in that particular direction as a project situation, rather than scattered across plain sections.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Informatica Intelligent Data Management Cloud has pretty good services to handle data governance, data lineage, and data management."
"Ultimately, I would say Informatica is still leading in the entire MDM space with multiple different users."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"The technical support team has been very responsive and helpful."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
 

Cons

"For Informatica Intelligent Data Management Cloud in general, as a product and service, I would rate it somewhere between seven to seven point five, particularly for the AI part because it is still new and still needs multiple refinements and efficiencies."
"I have not seen any return on investment at the moment or any tangible benefits so far."
"A data cleanup feature within the admin tool would be helpful."
"The product's setup process could be easy to understand for new users."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
"The pricing is way too high."
"Most of the time the information is old."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"ZoomInfo can be improved as listing management can be more intuitive."
 

Pricing and Cost Advice

Information not available
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
report
Use our free recommendation engine to learn which AI Data Analysis solutions are best for your needs.
909,153 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
12%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Informatica Intelligent Data Management Cloud?
I am not sure about the pricing side of Informatica Intelligent Data Management Cloud. That is something a different team works on.
What needs improvement with Informatica Intelligent Data Management Cloud?
I would like to have more AI capabilities. Looking at AI and the market AI currently has, AI capabilities will definitely help.
What is your primary use case for Informatica Intelligent Data Management Cloud?
I cannot disclose use cases because that is something confidential we have. However, services-wise, I can say that Informatica Intelligent Data Management Cloud has very good services for data gove...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

No data available
 

Also Known As

No data available
RingLead
 

Overview

 

Sample Customers

Information Not Available
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Informatica, Denodo, Cisco and others in AI Data Analysis. Updated: August 2026.
909,153 professionals have used our research since 2012.