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Immuta vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
25th
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Security Posture Management (DSPM) (15th), AI Data Analysis (25th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (11th)
 

Mindshare comparison

As of September 2026, in the Data Governance category, the mindshare of Immuta is 1.9%, up from 1.4% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.5%, down from 20.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.5%
Immuta1.9%
Other89.6%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"All features available are good."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"I think Purview does as good a job...I'll say that it is as stable as the data governance maturity that exists within an organization. It can't be more stable than that."
"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."
"Microsoft Purview Data Governance enables us to show our compliance in real time."
"Purview helps mitigate risk and allows us to govern the information being shared among apps and devices."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
"We can prevent, block, or audit however we like."
"One important feature is data security, which both end users and the organization seek."
 

Cons

"Immuta is behind in updating upgrades and software releases."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"Immuta is very helpful, but it can be improved in a few areas."
"There is room for improvement in enhancing the monitoring capabilities."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"The features in the actual data governance could be improved, and I think there is room for improvement in the product."
"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"The product needs improvement to edit the number of assets. It needs to be more inuitive as well."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"Microsoft Purview's compliance processes for handling various Mac and iOS devices could be significantly improved."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"We pay $15,000 per end user for the E5 license."
"Microsoft Purview Data Loss Prevention is not cheap."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"The pricing depends on the client's requirements and the number of applications."
"I consider it cost-efficient because of the metrics it provides."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Construction Company
11%
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.