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Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
23rd
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
Data Security Posture Management (DSPM) (14th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of September 2025, in the Data Governance category, the mindshare of Immuta is 1.5%, up from 1.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 21.6%, down from 23.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance21.6%
Immuta1.5%
Other76.9%
Data Governance
 

Featured Reviews

Saurav P - PeerSpot reviewer
A data governance management solution that helps to restrict sensitive information
We use the product for data governance management. It helps us to create policies and restrict sensitive data.  The tool's most valuable feature is restriction.  Immuta is behind in updating upgrades and software releases.  I have been using the product for the last three years.  Immuta is…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"All features available are good."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"Microsoft Purview is scalable."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"Their data labeling or data classification is particularly valuable because we want to categorize all of our data into confidential, public, or internal."
"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."
 

Cons

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is behind in updating upgrades and software releases."
"There is room for improvement in enhancing the monitoring capabilities."
"Non-Microsoft use cases are not very high. It's limited for now."
"The current event-based retention management is very poor."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
"There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features."
"We haven't really gotten too far into it to identify areas for improvement just yet."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"The support could be better, particularly with consulting."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"Purview's price is pretty high when you factor in storage costs."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
12%
Government
11%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise30
 

Questions from the Community

What needs improvement with Immuta?
We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.
What is your primary use case for Immuta?
Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: July 2025.
867,370 professionals have used our research since 2012.