Immuta vs Microsoft Purview Data Governance comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #25 with an average rating of 8.0, while Microsoft is ranked #1 with an average rating of 7.6. Immuta holds a 1.6% mindshare in DG, compared to Microsoft’s 16.6% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 84% of Microsoft users who would recommend it.

Immuta

Read 5 Immuta reviews

964 Views
868 Comparison Views

100% willing to recommend

Microsoft Purview Data Gove...

Read 59 Microsoft Purview Data Governance reviews

15,237 Views
12,647 Comparison Views

84% willing to recommend

Immuta

Microsoft Purview Data Gove...

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Data Governance and Immuta compete in data governance and management. Data comparisons indicate Immuta has an advantage due to its robust feature set focusing on data-centric capabilities.

Features: Microsoft Purview offers data cataloging, lineage tracking, and security policy management, with strong Microsoft services integration. Immuta provides automated policy enforcement, dynamic data masking, and precise access control for advanced security.

Room for Improvement: Microsoft Purview could enhance multi-cloud integration and simplify complex security configurations. It also needs to improve its data classification accuracy. Immuta requires a user-friendly interface, easier configuration for novice users, and enhanced documentation for its advanced features.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is straightforward, especially within Microsoft ecosystems, supported by extensive training and documentation. Immuta's deployment can be more complex, requiring dedicated resources, but it provides robust support for complex data privacy challenges.

Pricing and ROI: Microsoft Purview is cost-effective, aligning well with organizations using Microsoft, offering a favorable ROI with low setup costs. Immuta, while initially more expensive, delivers enhanced ROI through robust data control and security, justifying higher costs for data-sensitive enterprises.

To learn more, read our detailed Immuta vs. Microsoft Purview Data Governance Report (Updated: December 2025).

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

25th

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (15th), AI Data Analysis (18th)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of December 2025, in the Data Governance category, the mindshare of Immuta is 1.6%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 16.6%, down from 21.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	16.6%
Immuta	1.6%
Other	81.8%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

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Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All features available are good."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"The tool's most valuable feature is restriction."

"What I appreciate the most is its user-friendliness."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"Microsoft Purview is scalable."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."

"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."

"The availability of pre-designed policies tailored to specific geolocations and customer requirements is a valuable feature."

"I use the tool in projects as a medium to provide information as reports to the stakeholders."

"The time to onboard is pretty short."

"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."

More Microsoft Purview Data Governance pros

Cons

"Immuta is behind in updating upgrades and software releases."

"Immuta is very helpful, but it can be improved in a few areas."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"There is room for improvement in enhancing the monitoring capabilities."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"The custom data classification for the African region needs to be improved."

"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."

"I'd like to see them improve the training for implementing this type of solution."

"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."

"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."

"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."

"Setting up Purview in a production tenant proved challenging due to a lack of clear documentation on permission requirements."

"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."

"The price is reasonable considering its value."

"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."

"Currently, the licensing differs for the governance side compared to the risk and compliance side."

"The solution is extremely affordable for the K-12 space."

"The pricing is moderate. It's not too expensive, but it's not the most competitive."

"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."

"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

23%

Computer Software Company

11%

Government

10%

Insurance Company

Financial Services Firm

15%

Computer Software Company

11%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What do you like most about Immuta?

All features available are good.

See all answers

What needs improvement with Immuta?

We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.

See all answers

What is your primary use case for Immuta?

Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.

See all answers

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

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What needs improvement with Microsoft Azure Purview?

See all answers

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Product Reports

Buyer's Guide

Data Governance

December 2025

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Buyer's Guide

Microsoft Purview Data Governance

December 2025

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

December 2025

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