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Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
24th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
Data Security Posture Management (DSPM) (15th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (7th)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Immuta is 1.5%, up from 1.4% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 21.4%, down from 22.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance21.4%
Immuta1.5%
Other77.1%
Data Governance
 

Featured Reviews

Saurav P - PeerSpot reviewer
A data governance management solution that helps to restrict sensitive information
We use the product for data governance management. It helps us to create policies and restrict sensitive data.  The tool's most valuable feature is restriction.  Immuta is behind in updating upgrades and software releases.  I have been using the product for the last three years.  Immuta is…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"What I appreciate the most is its user-friendliness."
"All features available are good."
"The tool's most valuable feature is restriction."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"One important feature is data security, which both end users and the organization seek."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."
"Purview's greatest benefit for us is data discovery."
"Microsoft Purview Data Governance enables us to show our compliance in real time."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"We can prevent, block, or audit however we like."
 

Cons

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"There is room for improvement in enhancing the monitoring capabilities."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"Immuta is behind in updating upgrades and software releases."
"Enhancing the tool's capability to connect to multiple sources would be valuable."
"Purview's data connector platform for non-Microsoft data sources is good, but there is some functionality that hasn't been developed yet. There are some servers that it can't connect to yet, because they're still in a trial process."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"There are some limitations with regard to the lineage of data from different parts of the system."
"In terms of the competence of the tools with the Microsoft ecosystem, the product can do better."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"The pricing depends on the client's requirements and the number of applications."
"Purview's price is pretty high when you factor in storage costs."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
13%
Government
10%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
12%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise30
 

Questions from the Community

What needs improvement with Immuta?
We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.
What is your primary use case for Immuta?
Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.