Immuta vs Microsoft Purview Data Governance comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #24 with an average rating of 7.5, while Microsoft is ranked #1 with an average rating of 7.6. Immuta holds a 1.5% mindshare in DG, compared to Microsoft’s 23.2% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 84% of Microsoft users who would recommend it.

Immuta

Read 4 Immuta reviews

662 Views
470 Comparison Views

100% willing to recommend

Microsoft Purview Data Gove...

Read 58 Microsoft Purview Data Governance reviews

18,511 Views
9,700 Comparison Views

84% willing to recommend

Immuta

Microsoft Purview Data Gove...

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Data Governance and Immuta compete in data governance and management. Data comparisons indicate Immuta has an advantage due to its robust feature set focusing on data-centric capabilities.

Features: Microsoft Purview offers data cataloging, lineage tracking, and security policy management, with strong Microsoft services integration. Immuta provides automated policy enforcement, dynamic data masking, and precise access control for advanced security.

Room for Improvement: Microsoft Purview could enhance multi-cloud integration and simplify complex security configurations. It also needs to improve its data classification accuracy. Immuta requires a user-friendly interface, easier configuration for novice users, and enhanced documentation for its advanced features.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is straightforward, especially within Microsoft ecosystems, supported by extensive training and documentation. Immuta's deployment can be more complex, requiring dedicated resources, but it provides robust support for complex data privacy challenges.

Pricing and ROI: Microsoft Purview is cost-effective, aligning well with organizations using Microsoft, offering a favorable ROI with low setup costs. Immuta, while initially more expensive, delivers enhanced ROI through robust data control and security, justifying higher costs for data-sensitive enterprises.

To learn more, read our detailed Immuta vs. Microsoft Purview Data Governance Report (Updated: April 2025).

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

24th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (14th)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of May 2025, in the Data Governance category, the mindshare of Immuta is 1.5%, up from 0.9% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 23.2%, down from 25.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance

Featured Reviews

Saurav P

Big Data Engineer at Cognizant

A data governance management solution that helps to restrict sensitive information

We use the product for data governance management. It helps us to create policies and restrict sensitive data. The tool's most valuable feature is restriction. Immuta is behind in updating upgrades and software releases. I have been using the product for the last three years. Immuta is…

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James McDowall

Senior Microsoft Consultant at a tech services company with 11-50 employees

The sensitivity and retention options in Purview are excellent

Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is restriction."

"All features available are good."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"What I appreciate the most is its user-friendliness."

"It is critical that Purview delivers data protection across multi-cloud and multi-platform environments. That is the number one reason that people are adopting hybrid and best-of-the-breed approaches. Especially in banking, it is critical because people want to protect, govern, and secure their data. This is one of the first conversations that happens with security and the architecture group on the client side."

"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."

"Microsoft Purview stands out for its automatic data recovery system, which prioritizes critical data for the fastest restoration."

"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."

"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."

"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."

More Microsoft Purview Data Governance pros

Cons

"Immuta is behind in updating upgrades and software releases."

"There is room for improvement in enhancing the monitoring capabilities."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"Overcoming certain control issues would significantly enhance our overall satisfaction."

"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."

"There are differences when looking at an incident in the M365 portal versus Purview, and the main one is the advanced hunting. In the M365 portal, you can write KQL queries and fetch data. If that was available in Purview, it would be very good."

"The custom data classification for the African region needs to be improved."

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."

"Non-Microsoft use cases are not very high. It's limited for now."

"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."

"While Purview's data connector platform can ingest information from non-Microsoft data sources, it is slow to do so and the information may become outdated."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."

"Microsoft Purview Data Loss Prevention is not cheap."

"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."

"Purview's price is pretty high when you factor in storage costs."

"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."

"The price is a little bit high, but it's worth the money because it has a lot of features."

"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."

"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

26%

Computer Software Company

11%

Government

10%

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

14%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Immuta?

All features available are good.

See all answers

What needs improvement with Immuta?

We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.

See all answers

What is your primary use case for Immuta?

Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.

See all answers

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

The auto-tagging feature should be available at a lower licensing level.

See all answers

What needs improvement with Microsoft Azure Purview?

Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.

See all answers

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Product Reports

Buyer's Guide

Data Governance

April 2025

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Buyer's Guide

Microsoft Purview Data Governance

April 2025

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

April 2025

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