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IBM InfoSphere Optim Test Data Management (TDM) vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM InfoSphere Optim Test D...
Ranking in Test Data Management
5th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of November 2025, in the Test Data Management category, the mindshare of IBM InfoSphere Optim Test Data Management (TDM) is 7.4%, down from 9.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.0%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.0%
IBM InfoSphere Optim Test Data Management (TDM)7.4%
Other87.6%
Test Data Management
 

Featured Reviews

Ajai Lal - PeerSpot reviewer
Supports both legacy and non-legacy systems
The solution's initial setup is neither complex nor too easy. Around six or seven people, including database administrators, were involved in the solution's deployment. On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup a four to five out of ten.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the features compared to other tools. This tool is more flexible to use than other tools like an Oracle product or SAP product. I think IBM tools are more flexible, and this tool is also a good product."
"Data masking features are the most valuable, as non-production environments are used by diverse parties and data privacy has to be guaranteed."
"The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool."
"The solution can be used on both legacy and non-legacy systems."
"The most important features are the mastering of the data and the UI intuitiveness."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"The advanced features like task flow and conditional integration are particularly useful."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"It can automatically connect or associate business terms with various options, providing flexibility beyond general capabilities."
"The interface has a great look and feel, and the functionality is so easy."
"I know that there are two good features, APN and ServiceNow but we haven't explored all of its features yet."
"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
 

Cons

"TDM's efficiency in terms of generating reports needs improvement. It could work faster."
"I think it could be more secure. I don't have experience with the security aspects concerning PII data, but I think it can still be streamlined a little more. It could also have some more features, and the initial setup could be more straightforward."
"I would like to be able to combine different masking functions on the same column map, making more complex masking without the need of writing an Lua procedure."
"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."
"Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."
"The model is somewhat flexible. There are certain aspects of the model that are not as flexible as we would like. It doesn't do certain things to a great level of depth. So, in situations where we want to drill in to do something specific, we have to essentially copy that data into our own structures in order to add that additional layer of flexibility."
"It would be great if the cloud version could match the full range of capabilities available on-premise."
"I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."
 

Pricing and Cost Advice

"We purchase TDM's yearly license."
"You have to pay yearly for the license, which comes at a reduced cost. The monthly payment option for a shorter project duration is also good."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"The price is high, but the competitors are even higher, like Collibra."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"We are quite happy with the licensing model."
"The pricing is quite flexible."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Insurance Company
16%
Computer Software Company
11%
Educational Organization
11%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise14
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What do you like most about IBM InfoSphere Optim Test Data Management (TDM)?
The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool.
What needs improvement with IBM InfoSphere Optim Test Data Management (TDM)?
TDM's efficiency in terms of generating reports needs improvement. It could work faster.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

IBM Optim Test Data Management, Optim Test Data Management, IBM InfoSphere Optim Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Dignity Health
The Travel Company, Carbonite
Find out what your peers are saying about IBM InfoSphere Optim Test Data Management (TDM) vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.