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IBM Cognos vs Microsoft Power BI vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 2.2%, down from 3.8% compared to the previous year. The mindshare of Microsoft Power BI is 14.5%, down from 21.9% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.9%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI14.5%
IBM Cognos2.2%
Oracle Analytics Cloud1.9%
Other81.4%
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Vaclav-Biba - PeerSpot reviewer
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"IBM Cognos improves the effectiveness of the sales team."
"The most valuable features of IBM Cognos are governance and enterprise reporting."
"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"Constant collaboration is the most valuable. I can build a dashboard, and several co-workers can access this dashboard. We can share information that is important for decision-making. It is a very easy-to-deploy solution. It is compatible with a lot of data sources. It is also very stable and scalable. There is also a very good forum and a lot of help and online training."
"The use of graphics to show and view the data indicators is the most valuable feature. It is also very stable."
"Provides good data flow related to the container and control flow."
"It's similar to Excel, but it's much more powerful than Excel."
"The visuals are great and make everything look very professional. We can change the look and feel or manipulate the data according to our requirements. It's extremely flexible."
"I have found the best features to be the dashboard creation, graphs, charts, and presentation bar graphs."
"What I like most is that I can do everything in Power BI that I can do in Excel."
"The solution is easy to set up and implement."
"The technical support is excellent, and they respond quickly."
"I've discovered that the new layout of this product makes Docker sharing, machine learning support, and data backups more efficient. Unlike the older method of linking physical, pre-logical, and presentation layers separately, the new interface simplifies this process. Additionally, the integration of databases and machine learning is seamless, with the new visualization approach being particularly beautiful and highly beneficial."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The solution is user-friendly."
"The technical support services are good."
"It's robust. It has the ability to handle massive amounts. After reporting has been developed, there is an ease of use or a user-friendly interface for a trained workforce."
"The best feature may be data flow, which is used to prepare and clean data."
"It's valuable feature is that it is user-friendly and doesn't require much time for understanding. The solution is stable. The initial setup was straightforward."
 

Cons

"They should provide improved visual reporting."
"Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic."
"It would be nice to offer free online training on the tool for end-users."
"We need more predictive analytical functions, not only diagnostic or decryptic analytics."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."
"It could have more options for themes."
"The reporting part of Microsoft BI is rather limited compared to other reporting tools."
"here are some limitations with the data models needed to build the report."
"Not having to login again after a mobile app upgrade. A simple login on mobile would be great."
"I would like to see better, undisturbed stability without any interruptions."
"The UI is the main improvement that could be made. Specifically, there is something called DAX, in Power BI, which is complicated compared to calculated fields used in Tableau."
"I find the solution to be 70 percent stable."
"Microsoft BI’s integration and visualization could be improved."
"It should have more integrations."
"The product should improve its user interface. It should be welcoming and modern. Developers should also find it easier to build data models. Oracle Analytics Cloud needs to have better visualizations and more options in the marketplace."
"It's not a failure of the product; it's just an architectural choice. It has to do with data modeling. I'm comparing this to another product, which is Oracle's developer client and probably called Oracle BI Developer Client Tool. The data modeler, which is cloud-based, and Oracle BI Developer Client Tool, which is local or on-premises-based, both can do the same thing in data modeling. However, the cloud tool does not have as many features as the Oracle BI Developer Client Tool, which is closest to the OBIEE Administration Tool with full feature data modeling, metadata development, and so forth. In a complex environment or implementation, that is the capability that you need."
"The interfaces could be improved and some in-memory operations could be built in."
"One of the major issues is that Oracle Analytics Cloud is not user-friendly, requiring skilled people with proper certifications to work with it successfully."
"The price of the solution could be lower."
"When you implement the product on a small scale, it doesn't generate any ROI."
"This solution could be more adaptable in its application."
"Sharing dataflows is not possible at this time, and the custom chart functionality is not available."
 

Pricing and Cost Advice

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"The solution is affordable."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"The pricing of this product is meant for medium to large-scale enterprises."
"It is somewhere in the middle in terms of price. Licensing is quite clear."
"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."
"I have not had a customer suggest the solution is too expensive. There are licenses to use the solution."
"We have enterprise licenses and some of the other tools or features come as a package and others you have to purchase separately."
"My company needs to make monthly payments towards the licensing costs attached to the product."
"The current licensing model that Microsoft BI has is expensive. My customers have told me the cost is approximately $20 per user and this can get expensive fast. There should be a one-time purchase option if the customer has a lot of users."
"Microsoft BI is very cost-effective and this is why we use it."
"Its price is very low. It is like $10 per user, per month. The clients pay for their own licenses. It is not on us. There are no costs in addition to the standard licensing fees. That's the beauty. With other systems, you need to spend a couple of thousand dollars just to get started, and then you need to spend $500 per year for the license, which becomes much more costly. You have a system here where for $120 to $140 a year, you can start with two people and start developing and deploying. You can see why the cost difference is huge, especially when you are on a low scale, like us, and you're not building something very huge."
"It is an expensive platform."
"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"We pay on a monthly basis and it is $10 per user each month."
"A highly cost-effective solution"
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"I would rate it a five out of five in terms of the value received for the price charge."
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"The tool's pricing is not unreasonable or non-competitive."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
12%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
Government
12%
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to ass...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expect...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Sejong Hospital
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: September 2025.
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