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IBM Cognos vs Looker vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos2.2%
Microsoft Power BI14.1%
Tableau Enterprise10.3%
Other73.4%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.0%
Tableau Enterprise26.6%
Qlik Sense12.2%
Other53.2%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise10.3%
Microsoft Power BI14.1%
Amazon QuickSight4.9%
Other70.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Robert Thorpe - PeerSpot reviewer
Robust platform delivers excellent reports and insights while needing improvement in self-service capabilities
Our clients utilize IBM Cognos mainly for static reporting, board packs, business reporting, and insights IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting. One of our customers can get a full company update on a Monday…
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very straightforward."
"We are able to generate quality reports easily which allows us to decrease response time."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"The basic platform comes with several meta-modelling tools."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"A drag-and-drop interface for selecting creating ad hoc reports makes this product very easy to use."
"The correlation analysis is excellent. It's one of the best that I have used to date."
"Stability-wise, I rate the solution a ten out of ten."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is a pretty stable solution because it is a cloud-based product."
"We can centralize all our data models."
"The product is easy to use."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"With Looker, I have experienced benefits in terms of usability and shareability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us."
"The dashboards are amazing, with different report types and stunning visuals. Most importantly, Tableau's AI with machine learning automatically predicts features and reports based on historical data. These are the three most valuable features for me."
"This solution has improved insights into quantitative data."
"The ability of filtering and segmentation of the data makes it very flexible compared to other tools."
"Tableau is a fantastic tool that provides impressive dashboards and customized reports."
"Tableau is easy to use."
"The maps and colors and interface are all fantastic."
"Although Tableau isn't the best for us when it comes to processing and working on live data, it is very good at extracting data for analysis."
 

Cons

"I would like to see the introduction of mapbooks for supporting some geographical information."
"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"It could have more options for themes."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"Tableau and Power BI are faster than Cognos."
"The charts and graphics are weak."
"There are a lot of limitations with the out-of-the-box tool."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"The integration with different databases must be improved."
"It needs to be more user-friendly."
"The product does not have documented material."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"The user experience for less savvy or non-technical people (from my experience)."
"When it comes to large datasets, the data should be extracted faster."
"The customization requires a lot of effort and should be simplified. The performance could be better."
"Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment."
"The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."
"There should be more widgets that would help less trained individuals create charts with less difficulty."
"Tableau support could be improved."
"There are not enough language options. It needs to be offered in more than just English."
 

Pricing and Cost Advice

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"It is my understanding that the cost is very low. It's not very expensive."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"The solution is affordable."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The price of Tableau could improve. The license is too expensive."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"The price of this solution could definitely be lower. It's quite expensive."
"If they want to be competitive in the market, the price must be improved."
"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."
"It's an annual fee with everything included but it's quite expensive."
"I downloaded the solution online for free."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
9%
Government
8%
Financial Services Firm
14%
Computer Software Company
12%
Retailer
7%
Manufacturing Company
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
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