Try our new research platform with insights from 80,000+ expert users

IBM Cognos vs Looker vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos3.1%
Microsoft Power BI20.4%
Tableau15.4%
Other61.1%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.3%
Tableau29.1%
Qlik Sense11.8%
Other50.8%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau15.4%
Microsoft Power BI20.4%
Amazon QuickSight6.3%
Other57.900000000000006%
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have worked on the features like dashboards and stories, and I do like them a lot."
"It is a stable product."
"For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent."
"Stability-wise, I rate the solution a ten out of ten."
"We are able to generate quality reports easily which allows us to decrease response time."
"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"Mapbox integration for geospatial analytics down to longitude/latitude layers."
"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"From a developer's perspective, the way the functionality's being handled is great."
"The product is easy to use."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"With Looker, I have experienced benefits in terms of usability and shareability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is a pretty stable solution because it is a cloud-based product."
"It provides business users with a tool, so they are not dependent on IT."
"I love the customization skills that Tableau has, it is not restricted to what is built-in already."
"Tableau is easy to use and it has great predictive features."
"The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations"
"It's very user-friendly. It's not like Power BI, Tableau is very user-friendly. Anybody can use Tableau. It's very easy to adopt things. I can visualize the stats."
"The most valuable feature is the ease of use."
"Tableau Prep tool for data preparation is a most valuable tool."
"It's a very good, flexible product, and it's easy to learn."
 

Cons

"It would be good if the solution had conditional formatting."
"Need improvement towards Visualization."
"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."
"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."
"It could have more options for themes."
"IBM Support can be slow at times, but they can usually deliver in a timely manner."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Stability needs improvement."
"The product does not have documented material."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"It needs to be more user-friendly."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"Could have more integrations with different platforms."
"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."
"The look and feel of the tool itself, including the dashboard features and data visualization, could be improved. The graphs in Tableau also have room for improvement."
"Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau."
"Pricing is also a concern for me as it is expensive compared to TIBCO Spotfire Enterprise licensing and Microsoft Power Platform."
"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it."
"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."
"Its price is a concern. It is more expensive than Power BI. The other thing that I never liked about Tableau is its ability to handle large sets of data. To present the data in the dashboards, we have to stage it up exactly like it is going to come into the dashboard. We use another tool called Alteryx that does that for us. So, we manipulate the data, get it staged, and then push it into Tableau. Tableau is terrible at handling large data sets, and we knew right away that we couldn't use Tableau to do data manipulation."
 

Pricing and Cost Advice

"It's more expensive than similar solutions like Tableau and Power BI."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"It is averagely priced."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."
"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."
"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."
"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
"Its licensing cost should be improved."
"The product's price is relatively inexpensive and manageable for enterprise-level companies."
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
866,088 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
14%
Computer Software Company
13%
Retailer
7%
Manufacturing Company
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
866,088 professionals have used our research since 2012.