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HubSpot Marketing Hub vs StructuredWeb comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
37
Ranking in other categories
No ranking in other categories
StructuredWeb
Ranking in Marketing Automation
7th
Average Rating
10.0
Reviews Sentiment
4.8
Number of Reviews
2
Ranking in other categories
Channel Marketing Software (2nd)
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 10.7% compared to the previous year. The mindshare of StructuredWeb is 1.8%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Joan Morales - PeerSpot reviewer
Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool
The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
"As a CRM tool, it looks good."
"Technical support is helpful and responsive."
"The product's initial setup phase was pretty easy."
"HubSpot Marketing Hub should definitely be on your shortlist."
"HubSpot Marketing Hub has kept me updated with alerts."
"It's my understanding that the initial setup is a straightforward process."
"The solution helps me to structure and track marketing and sales emails."
"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."
"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."
 

Cons

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"They're not the cheapest."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."
"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."
 

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"The solution is cheaper than its competitors."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
8%
Performing Arts
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
What is your experience regarding pricing and costs for StructuredWeb?
The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistanc...
What needs improvement with StructuredWeb?
Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing....
What is your primary use case for StructuredWeb?
The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in...
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE
Find out what your peers are saying about HubSpot Marketing Hub vs. StructuredWeb and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.