HubSpot Marketing Hub vs IMImobile IMIcampaign comparison

HubSpot and IMImobile are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while IMImobile is ranked #32. HubSpot holds a 9.3% mindshare in MA, compared to IMImobile’s 0.2% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 100% of IMImobile users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,045 Views
1,024 Comparison Views

90% willing to recommend

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

93 Views
93 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

IMImobile IMIcampaign

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and IMImobile IMIcampaign based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

IMImobile IMIcampaign

Ranking in Marketing Automation

32nd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of IMImobile IMIcampaign is 0.2%, down from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.3%
IMImobile IMIcampaign	0.2%
Other	90.5%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

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reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"The product has the most valuable enterprise features."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"The most valuable features are the reports, overall usability, and ease of use."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"It has eased managing the sales team and the sales journey right from setting up appointments."

More HubSpot Marketing Hub pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

Cons

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"Increase the CRM size for sole proprietors before increasing the fee."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

More HubSpot Marketing Hub cons

"IMIcampaign's ability to deliver to other countries could be improved."

Pricing and Cost Advice

"The solution is cheaper than its competitors."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"Have sufficient content before signing up for the 30-day trial."

"I believe an individual license costs $50 per month."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

More HubSpot Marketing Hub pricing and cost advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Marketo vs HubSpot Marketing Hub

Compared 33% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

No data available

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketing Automation

October 2025

Download IMImobile IMIcampaign product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

EE, O2, Schneider National

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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