HubSpot CRM vs Intercom Customer Communications Platform comparison

HubSpot CRM vs. Intercom Customer Communications Platform

Download the complete report

Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Intercom Customer Communica...

Ranking in CRM

22nd

Average Rating

9.6

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (9th), Social CRM (6th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of HubSpot CRM is 1.6%, down from 1.7% compared to the previous year. The mindshare of Intercom Customer Communications Platform is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
Intercom Customer Communications Platform	0.6%
Other	97.8%

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Read full review

Kumar Abhishek Anand

Director at Revivo Technologies

Customer support has improved significantly with seamless chat integration for quick resolutions

The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality. We are able to integrate it into our application and provide support to customers directly through our application. The messenger works efficiently, allowing users to have conversations without entering their details repeatedly. There is conversation history available for each customer interaction, and they can access the help section within the chat itself. The Finn AI agent handles conversations both in chat and WhatsApp, which is particularly beneficial. Regarding automation tools, we have enabled the AI agent to answer customer queries instantly, reducing the need for constant staff presence. The AI agent quickly responds to customers and summarizes their issues, informing us when it cannot resolve a problem independently.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

"The features are superior, as few others can reach that level."

"HubSpot CRM has the most reliable and user-friendly options."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"The tool is user-friendly."

"Stability-wise, I rate the solution a ten out of ten."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

"It's highly reliable, and the flexibility it offers is noteworthy."

More HubSpot CRM pros

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

Cons

"When the system fails to load data, the error messages are not user-friendly and can be confusing."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"The solution's user interface can be simpler with features that are easy to navigate."

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."

"The initial setup could be faster as it currently takes a lot of time."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

More HubSpot CRM cons

"Sometimes, the solution lags and takes time to update something."

"It would be beneficial if there was a way to train the AI to better understand customer language."

Pricing and Cost Advice

"The pricing is in a midrange if you line up the marketing tools."

"I do not recall the particulars of the licensing fees."

"We are using HubSpot CRM’s free version."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"We use a paid version of Hubspot and we have an annual license."

"Pricing is based on the number of users."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

869,566 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Performing Arts

11%

Comms Service Provider

10%

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

What needs improvement with Intercom Customer Communications Platform?

For the Intercom Customer Communications Platform, we are updating our knowledge base to help the AI read more proactively. It would be beneficial if there was a way to train the AI to better under...

What is your primary use case for Intercom Customer Communications Platform?

When asked about AI tools and AI coding tools, we were using ChatGPT until recently. We switched to GitHub Copilot, which we have integrated into our IDE for software development purposes. Regardin...

What advice do you have for others considering Intercom Customer Communications Platform?

I would recommend the Intercom Customer Communications Platform to other users as it enables superior customer service delivery. Having tried other platforms, this has proven to be the most effecti...

monday.com vs HubSpot CRM

Comparisons

Compared 14% of the time

Acumatica vs HubSpot CRM

Compared 12% of the time

Attio vs HubSpot CRM

Compared 11% of the time

Odoo vs HubSpot CRM

Compared 9% of the time

Affinity vs HubSpot CRM

Compared 9% of the time

More HubSpot CRM Competitors

Salesforce Marketing Cloud vs Intercom Customer Communications Platform

Compared 54% of the time

Sprinklr vs Intercom Customer Communications Platform

Compared 46% of the time

More Intercom Customer Communications Platform Competitors

Product Reports

HubSpot CRM

Download HubSpot CRM product report

CRM Customer Engagement Centers

Download Intercom Customer Communications Platform product report

Intercom Customer Communications Platform report

Also Known As

No data available

Intercom

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Intercom Customer Communications Platform enhances interactions by offering robust tools designed to streamline customer engagement and support, effectively catering to modern business communication needs.

Providing a comprehensive approach to customer interaction, Intercom facilitates seamless conversation management through its adaptable suite of messaging, logistical, and analytical features. Frequently utilized for customer support and marketing, its flexibility and user-friendly design encourage efficient communication. While offering valuable insights through analytics, some users note areas for improvement in customizability and pricing models, pointing towards a potential enhancement in fine-tuning its cost-effectiveness and adaptability to diverse business strategies.

What are the standout features of Intercom?

Live Chat: Immediate customer support through real-time messaging.
Automated Bot: Streamlines inquiries by handling routine questions.
Integration Capabilities: Connects seamlessly with third-party tools.
Inbox Management: Organizes conversations for efficient response.

What benefits and ROI should users look for?

Enhanced Customer Satisfaction: Faster resolutions lead to happier clients.
Improved Team Efficiency: Automation reduces manual workload.
Actionable Analytics: Data-driven insights optimize strategies.
Scalable Solutions: Adapts to growing business demands.

Industries such as e-commerce, SaaS, and tech-driven businesses often implement Intercom for its ability to provide personalized customer journeys. Its messaging platform excels in maintaining customer relationships and resolving issues quickly, which is crucial in these fast-paced sectors.

Intercom

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

HubSpot CRM vs. Intercom Customer Communications Platform