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HubSpot CRM vs Interactive Intelligence comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
No ranking in other categories
Interactive Intelligence
Ranking in CRM
45th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of HubSpot CRM is 1.4%, down from 1.6% compared to the previous year. The mindshare of Interactive Intelligence is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.4%
Interactive Intelligence0.6%
Other98.0%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot CRM is a stable solution."
"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."
"The price of HubSpot CRM is lower than Salesforce and this is a key benefit."
"It was quite stable. I didn't notice any specific issues or downtime"
"The solution's most valuable features stem mostly from the sequencing of marketing automation."
"The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement."
"HubSpot is one of the best tools that is free, helping me start quickly."
"The solution accounts for a significant portion of our lead generation or revenue."
"The social media integration is excellent."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Interactive Intelligence is quite user friendly."
 

Cons

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"The solution's email capabilities could be improved. While these do exist, there are other platforms which offer much more robust capabilities when it comes to emailing."
"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."
"The pricing could improve."
"HubSpot CRM integrations could be improved."
"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"We are not happy with the technical support. They take too long to answer."
"The initial setup can be a bit difficult."
"The problem with this current system is that the support is not great."
 

Pricing and Cost Advice

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"The pricing is reasonable."
"I do not recall the particulars of the licensing fees."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"There is a cost for the solution. However, I am not aware of the price."
"The price of the solution could improve because it is expensive."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"We are using HubSpot CRM’s free version."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
10%
Manufacturing Company
8%
Comms Service Provider
18%
Financial Services Firm
16%
Construction Company
12%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise5
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about HubSpot CRM vs. Interactive Intelligence and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.