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HubSpot CRM vs Interactive Intelligence comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
No ranking in other categories
Interactive Intelligence
Ranking in CRM
45th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of HubSpot CRM is 1.4%, down from 1.6% compared to the previous year. The mindshare of Interactive Intelligence is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.4%
Interactive Intelligence0.6%
Other98.0%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of having everything in one place is valuable."
"We switched to HubSpot CRM because the marketing tool was really good."
"We can track clients through the system, which is a great feature. It supports cross-functional teams."
"The product is user-friendly for sales personnel and other salespeople."
"If you're planning to use HubSpot CRM for marketing and sales support, it's a great tool, and you can automate what you view on every account, every day in the pipeline."
"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"HubSpot CRM gives me all the features I've wanted and probably more than what I want, so I chose HubSpot CRM for my business."
"The native integration with Outlook is something that I find really useful in HubSpot CRM."
"Interactive Intelligence is quite user friendly."
"The social media integration is excellent."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
 

Cons

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."
"HubSpot CRM could improve in integration with other solutions."
"The pricing could improve."
"There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options."
"I cannot upload a long recorded Zoom conversation to HubSpot."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."
"The price of HubSpot CRM is expensive."
"The initial setup can be a bit difficult."
"The problem with this current system is that the support is not great."
"We are not happy with the technical support. They take too long to answer."
 

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
"The price of the solution could improve because it is expensive."
"I do not recall the particulars of the licensing fees."
"We use a paid version of Hubspot and we have an annual license."
"The pricing is in a midrange if you line up the marketing tools."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The price of HubSpot CRM is expensive."
"We are using HubSpot CRM’s free version."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
10%
Manufacturing Company
8%
Comms Service Provider
18%
Financial Services Firm
16%
Construction Company
12%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise5
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about HubSpot CRM vs. Interactive Intelligence and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.