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HubSpot CRM vs Interactive Intelligence comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Interactive Intelligence
Ranking in CRM
46th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. The mindshare of Interactive Intelligence is 0.6%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.3%
Interactive Intelligence0.6%
Other98.1%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."
"We get a good overview of where everything is in the pipeline."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"The solution's greatest value lies in its online capability in terms of web content creation."
"The solution's most valuable features stem mostly from the sequencing of marketing automation."
"HubSpot CRM has the most reliable and user-friendly options."
"HubSpot CRM is a stable solution."
"The support from HubSpot CRM is excellent; they're proactive, they reach back out to you, they make sure they get on the phone with you and will do anything they can to make sure you are successful."
"The social media integration is excellent."
"Interactive Intelligence is quite user friendly."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
 

Cons

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."
"The only problem with HubSpot at the moment is the pricing models."
"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
"The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement."
"There is room for improvement in pricing. The pricing strategy that they have is way too clever."
"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."
"There is no option to remove duplicate constant contacts. They are not restricting duplicates."
"The problem with this current system is that the support is not great."
"The initial setup can be a bit difficult."
"We are not happy with the technical support. They take too long to answer."
 

Pricing and Cost Advice

"The price of the solution could improve because it is expensive."
"The pricing is in a midrange if you line up the marketing tools."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"We are using HubSpot CRM’s free version."
"The price of HubSpot CRM is expensive."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"HubSpot CRM is affordable."
"Pricing is based on the number of users."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
12%
Comms Service Provider
8%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about HubSpot CRM vs. Interactive Intelligence and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.