HubSpot CRM vs Interactive Intelligence comparison

HubSpot and Genesys are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while Genesys is ranked #70. HubSpot holds a 2.3% mindshare in CRM, compared to Genesys’s 0.2% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Genesys users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

959 Views
649 Comparison Views

98% willing to recommend

Interactive Intelligence

Read 2 Interactive Intelligence reviews

88 Views
49 Comparison Views

100% willing to recommend

HubSpot CRM

Interactive Intelligence

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Interactive Intelligence and HubSpot CRM are key competitors in the CRM and contact center industry. HubSpot CRM seems to have the upper hand with its user-friendly functionality and comprehensive capabilities, making it appealing in various aspects.

Features:Interactive Intelligence offers advanced contact center communication tools, seamless integration with telephony systems, and omnichannel engagement. HubSpot CRM features marketing automation, sales pipeline management, and an intuitive user interface that enhances productivity.

Ease of Deployment and Customer Service:Interactive Intelligence requires a detailed deployment process suited for enterprise needs. In contrast, HubSpot CRM is known for quick deployment and offers extensive customer support resources, allowing for easy implementation with minimal disruption.

Pricing and ROI:Interactive Intelligence involves higher initial setup costs, targeting enterprises that require customized solutions. HubSpot CRM presents competitive pricing options with strong ROI potential, particularly appealing to small to mid-sized businesses due to its scalable pricing model, allowing users to start with a smaller investment and expand as needed.

To learn more, read our detailed HubSpot CRM vs. Interactive Intelligence Report (Updated: April 2025).

Buyer's Guide

HubSpot CRM vs. Interactive Intelligence

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Interactive Intelligence

Ranking in CRM

70th

Average Rating

9.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of HubSpot CRM is 2.3%, up from 2.1% compared to the previous year. The mindshare of Interactive Intelligence is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Luis Teran

Engineer at Cyber Sea

Reliable with very good social media integration and easy to use

The deployment is a bit harder as you sometimes need help. For us, we have experience. It is not so hard, however, we have a dependency on the operative system, such as Microsoft with Windows Server 2019 or 2016. You must get that kind of system. Also, you need to get this updated and you have many dependencies that you have to work with. The deployment is easy, however, when you want to get the IDR or you want to get the integrations as you want them, you need to deal with so many dependencies with other platforms that it can get hard. That's what's hard with the solution. The solution itself is, of course, it's easy for us, for an engineer, however, for untrained people, that is hard. For the deployment, if the contact center is a large contact center, you must get four engineers or five engineers to do the deployment. Most of them will make the integration and the others will configure the IDR. Another will deploy the integration, and that's all. Of course, then, there will be the documentation you need to deal with.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The permission system is great, so you can really decide who gets what permissions."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"HubSpot CRM has the most reliable and user-friendly options."

More HubSpot CRM pros

"The social media integration is excellent."

"Interactive Intelligence is quite user friendly."

Cons

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"Invoices were the thing we were thinking should be part of the solution, and that's been added now."

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

"I would need to try the product again to refresh my knowledge and give a recommendation."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

More HubSpot CRM cons

"The problem with this current system is that the support is not great."

"The initial setup can be a bit difficult."

Pricing and Cost Advice

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"There is a cost for the solution. However, I am not aware of the price."

"HubSpot CRM is affordable."

"The price of the solution could improve because it is expensive."

"The pricing is in a midrange if you line up the marketing tools."

"We are using HubSpot CRM’s free version."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Comms Service Provider

12%

Government

12%

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

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What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

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Comparisons

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Compared 18% of the time

Acumatica vs HubSpot CRM

Compared 16% of the time

Bigin by Zoho CRM vs HubSpot CRM

Compared 13% of the time

Affinity vs HubSpot CRM

Compared 11% of the time

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eGain Solve vs Interactive Intelligence

Compared 61% of the time

Genesys Cloud CX vs Interactive Intelligence

Compared 39% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

April 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2025

Download Interactive Intelligence product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Genesys Interactive Intelligence SAP CRM allows the SAP agent to perform all typical phone, web chat and email operations without leaving the SAP application.

Genesys

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira

Buyer's Guide

HubSpot CRM vs. Interactive Intelligence

April 2025

Free Report: HubSpot CRM vs. Interactive Intelligence

Find out what your peers are saying about HubSpot CRM vs. Interactive Intelligence and other solutions. Updated: April 2025.

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