HubSpot CRM vs Insightly CRM comparison

HubSpot and Insightly are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while Insightly is ranked #61. HubSpot holds a 1.2% mindshare in CRM, compared to Insightly’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Insightly users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,391 Views
2,271 Comparison Views

98% willing to recommend

Insightly CRM

Read 1 Insightly CRM review

603 Views
603 Comparison Views

100% willing to recommend

HubSpot CRM

Insightly CRM

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Executive Summary

We performed a comparison between HubSpot CRM and Insightly CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: March 2026).

Buyer's Guide

CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Insightly CRM

Ranking in CRM

61st

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. The mindshare of Insightly CRM is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
Insightly CRM	0.4%
Other	98.4%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Highly scalable, easy to use, flexible, and affordable

In terms of areas for improvement in Insightly, it would be the project management functionality. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want. For example, in the software developer world, we use the Agile or Scrum methodology, which has a completely different project management system than Insightly. Sadly, Insightly doesn't support that well. You would need to create some custom objects in order for that to work correctly. Also, even without the Scrub methodology or other types of project management styles, Insightly needs support with how it manages its pipelines and activity sets. The access to making templated tasks is very limited. If Insightly could expand access to activity sets and create more flexible project management features, that would be a big win for the CRM. The things I would like to see as a developer and as a consultant for my clients would be more integration and more updates with the project management. When it comes to additional features, I would like to see the ability to connect other data sources inside the dashboard reporting. For example, if you would like to see your sales organization and how many activities you made on a contact, how many phone calls, emails, text messages, etc., Insightly should be able to show that information in the opportunity or the sales report. That would be very valuable, to get data from the contact, not from the opportunity, and see those data points together. Right now, they are silent. There is just a data opportunity report and a contact report. Insightly should put some type of API connection or integration to update the activity into the opportunity record to link it so you would be able to see it. Right now it is siloed but it would be useful to create API connections to automate that so that salespeople don't have to link it to the contact and the opportunity. The AI connection of automation should do that for you like in other software systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It was quite stable. I didn't notice any specific issues or downtime"

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"HubSpot CRM is a stable solution."

"HubSpot CRM is easy to use compared to other solutions and anyone can use it."

"The solution accounts for a significant portion of our lead generation or revenue."

"The ability to track revenue and complete forecasting has been the most valuable feature."

"HubSpot is one of the best tools that is free, helping me start quickly."

More HubSpot CRM pros

"The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use."

Cons

"I cannot upload a long recorded Zoom conversation to HubSpot."

"The product's free version could have more integration and automation options."

"An area to be improved in HubSpot CRM is its customization capabilities."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"There is no option to remove duplicate constant contacts."

"When the system fails to load data, the error messages are not user-friendly and can be confusing."

"HubSpot CRM could be flexible and customizable."

"However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies."

More HubSpot CRM cons

"Project management in Insightly could use some improvement. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want."

Pricing and Cost Advice

"We use a paid version of Hubspot and we have an annual license."

"Pricing is based on the number of users."

"I do not recall the particulars of the licensing fees."

"The price of the solution could improve because it is expensive."

"We are using HubSpot CRM’s free version."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

12%

Comms Service Provider

10%

Performing Arts

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

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Product Reports

Buyer's Guide

HubSpot CRM

March 2026

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2026

Download Insightly CRM product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Insightly CRM is a comprehensive customer relationship management software designed to streamline and optimize sales, marketing, and project management processes. Its primary use case is to help businesses effectively manage their customer interactions and improve overall productivity.

The most valuable functionality of Insightly CRM includes contact management, pipeline management, task and project management, email integration, and reporting. With contact management, organizations can easily store and access customer information, track interactions, and maintain a centralized database. Pipeline management allows businesses to track sales opportunities, forecast revenue, and prioritize leads, resulting in improved sales performance.

Insightly CRM's task and project management feature enables teams to collaborate, assign tasks, set deadlines, and monitor progress, ensuring efficient project execution. The software's seamless email integration allows users to sync emails, schedule follow-ups, and track communication history, enhancing customer engagement and relationship building.

Insightly CRM also offers robust reporting capabilities, providing valuable insights into sales performance, customer behavior, and team productivity. These insights enable organizations to make data-driven decisions, identify areas for improvement, and optimize their sales and marketing strategies.

Insightly

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Kings, Savanta, Nimble, 4over, Annexus Health, Atlanta Eats, Book Fuel

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.

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